You're facing underperforming influencer results. How do you navigate renegotiating terms effectively?
Navigating tricky influencer negotiations? Share your strategies for turning underperformance into success.
You're facing underperforming influencer results. How do you navigate renegotiating terms effectively?
Navigating tricky influencer negotiations? Share your strategies for turning underperformance into success.
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First, show them the relevant data and ask them for reasons, there could be several reasons why they were underpeforming. A new way to create a contract would be to pay them in affiliate more than sponsoring them outright.
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When facing underperforming influencer results, approach renegotiation with a clear, data-driven perspective. Start by analyzing the campaign metrics and identifying areas where expectations weren't met. Present this data to the influencer, focusing on the gap between agreed targets and actual performance. Frame the conversation around collaboration rather than blame, suggesting adjustments to content strategy, posting frequency, or audience targeting. Propose revised terms based on achievable goals and offer incentives for improved performance. Maintaining a respectful tone and focusing on solutions will help preserve the relationship while ensuring better results moving forward.
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