Once each perspective is laid out in full, now evaluate them on the basis of : - Risk Apetite history of the Brand - Highest Risk Ideas ? -- chances of high reward - Draw the box (brand, industry, audience) , now how far from the box are the "out of the box" ones ? This discussion if done pragmatically, will surely lead to a solution & lots of learning.

Within a marketing team, as well as any area, there are various profiles depending on the role they play; That is why it is key to define the level of risk tolerance according to each person's role and then adapt them to the level that the company needs, it is the leader's job to also develop the team to meet the agreed goals.

If your team’s clashing over risk tolerance, it’s a sign of a deeper problem fear of failure or fear of growth? Playing it safe is fine, but if everyone’s too scared to take risks, you’ll never innovate. Sometimes, you have to push past the hesitation and make bold moves. Playing it safe doesn’t make history.

When you're caught in the middle of a team debate over risk tolerance, it feels like being the referee in a game where everyone's playing a different sport. First thing I do: bring everyone back to the 'Why'. What’s the goal we’re all trying to hit? It helps put the risk into perspective. Then, I open the floor—everyone gets to air their views because sometimes, the risk-averse have solid points, and the bold thinkers can push us forward. The sweet spot? A mix of both. I recall a project where one side wanted a safe approach, while the other wanted to push boundaries. We found common ground by testing risky ideas in a controlled way, getting the best of both worlds.

Bridge the gap by encouraging open convos, blending bold ideas with cautious moves! ???? Balance risk with data-backed confidence and shared goals. ???? Everyone wins! ????