Slowdowns can feel disheartening, especially during what should be the busiest time. Here’s how I navigate it: Reconnect with Past Guests: By reaching out to past guests, and sharing a warm note or memory from their stay, I would remind them of their time with us. This could prompt either a return visit or a referral to someone else. Highlight the Experience, Not Just the Stay: Instead of only marketing rooms, I’d focus on stories about the unique experiences my homestay. Collaborate with Local Influencers: Partnering with influencers who align with our values of slow living and nature connection would be a natural fit. Their audience, already inclined to appreciate the mountains, could help draw the right guests

I would first fetch data & insights from media networks to determine if the slowdown was a "me problem" vs. a market slowdown. I would also look at YoY seasonal comparisons to validate the the peak season slowdown is in-fact an anomaly and not a pattern. Assuming the slowdown isn't self-inflicted and in-fact anomalous, I would... 1/ Identify the channels delivering the most visitors and ensure budget/bid is reallocated to maximize the audience 2/ Reclaim budget from 'loser channels/campaigns' to fish for visitors in new channels/audiences with high-upside 3/ Examine site analytics to determine if there are non-obvious visitor paths that could be accelerated with/without ads budget ... or something like that.

To attract more visitors during a peak season slowdown, focus on these tactics: Limited-Time Offers: Introduce flash sales, exclusive discounts, or early-bird packages to create urgency. Targeted Ads: Use data-driven ads focusing on demographics most likely to visit now, refining messaging to fit current interests. Engaging Content: Share user-generated content, live experiences, or behind-the-scenes videos to capture attention. Collaborations: Partner with local businesses for bundle deals or events to broaden reach. Loyalty Incentives: Offer special perks for returning customers, encouraging repeat visits and referrals. Adapt, engage, and emphasize value!

The best example is Dubai and Abu Dhabi. Even with cooler temperatures around 20°C (68°F) in December, January, and March—often too cool for some beachgoers. Despite this, visitors continue to flock to these cities for more than just the beaches. December brings the excitement of the Formula 1 Grand Prix in Abu Dhabi, attracting global fans, while January features a vibrant lineup of concerts and festivals, including big-name bands like Green Day and The Offspring. With world-class events, exceptional dining, and a lively nightlife scene, Dubai and Abu Dhabi offer unforgettable experiences year-round.

Aumentar a frequência de comunica??o nos canais sociais, para gerar mais fluxo organico. Campanha direcionada para servi?os de alto valor agregado. Foco no funil de prospects dos últimos 12 meses, retomando contato e novas ofertas.