Listen to the concerns and get more context. Explain the need to pivot to address gaps while outlining a strategy and roadmap.

1、 Building a professional team and clarifying responsibilities Establish a special team and develop a phased plan. 2、 Proactive communication and information transparency Explain the necessity of updating identification through channels such as press conferences, emails, social media, and market data. Establish a feedback mechanism to collect and categorize specific concerns of stakeholders. 3、 Targeted resolution of core contradictions Hierarchical handling of demands: consumers/investors/internal employees. Present phased achievements and alleviate doubts with facts. 4、 Long term monitoring and brand value consolidation

Here is how i would have approached it “I understand that rebranding an established company is a tough decision, but evolving is essential for survival, and a new identity can bring numerous benefits as outlined below. 1. A more appealing and up-to date brand identity, will help the brand to compete in the market on the evolving Ai era 2. Our current brand identity is not so effective as the research i did recently 3. Rebranding can drive company growth, with statistics showing increased sales (up to 15%), high adoption among growth companies (81%), and significant presence within leading corporations (74% of S&P 100), while consistent branding boosts revenue by 10-20%. Then i would handle the objections, in a calm and positive way!“

Listen to understand their specific worries. Explain the reasons for the changes and how they benefit the brand and stakeholders. Show evidence that supports the changes, like research or positive examples. Be open to compromise and adjust the plan if needed. Communicate clearly and often throughout the process.

Addressing stakeholder concerns about brand identity changes requires clear communication and strategic alignment. Start by articulating the why—linking changes to business goals, market trends, and customer insights. Engage stakeholders early, gathering feedback to foster ownership. Use data and case studies to illustrate potential gains and mitigate fears. Address emotional resistance by honoring the brand’s legacy while showcasing its evolution. Provide a phased rollout plan with measurable milestones, ensuring transparency. Finally, reinforce confidence by demonstrating quick wins, maintaining open dialogue, and adapting based on feedback.