You're facing a reputation crisis in marketing. How do you decide which stakeholders to reach out to first?

Find a team who can handle the issue. Prioritize those who can amplify the message or cause the most damage. Also identifying the key stakeholders based on influence, relationship, and potential impact on the crisis. This will help to handle the matter.

Consider the influence of media and regulatory bodies, as their response can shape public opinion and regulatory repercussions. Conduct a thorough analysis to gauge the severity of the impact on each stakeholder group and tailor your communication strategy to address their specific concerns and expectations effectively.

Respirá hondo, y contá hasta tres antes de empezar. En mi experiencia, estar calmado es importante antes de empezar a evaluar, en primer lugar todas las preguntas necesarias: ?Cuál fue el problema? ?Qué ocurrió y cómo se puede resolver ese problema? Hace una lista de acciones, que luego volverás a revisar cuando tengas la información necesarias sobre cada uno de los públicos de la organización que debes tener en consideración: el interno y el externo. Desde los inversores y socios, los empleados de la organización (si es necesario), hasta los clientes, los medios y determinar el alcance de la imagen de la marca. De esta manera, se puede accionar con la certeza necesaria para estos asuntos.

Let me tell you this: When a reputation crisis hits, don't waste time sniffing the wind - get straight to the heart of the matter! Make sure you identify the stakeholders who are bleeding the most, and fast. Your customers, those loyal foot soldiers, are the first line of defense. If they desert you, you're done. Investors and partners, those financial lifelines, need swift reassurance or they'll cut you loose. Don't bother with the faint of heart or the sidelines spectators - focus on the ones who can make or break your recovery. Time is a luxury you don't have, so prioritize, communicate, and act with laser-like precision. The fate of your brand hangs in the balance.

Address your customers' concerns like you're sitting across from them, one-on-one. Show them you care, that you're committed to making things right. By putting customers first, you're not just saving your bacon - you're sending a powerful message to the world: 'We value trust above all else.' And that, my friend, is the ultimate insurance policy for your brand's future.

Before you start preaching to the choir, get your own house in order! Internal alignment is the unsung hero of crisis communications. Your employees are the frontline factors, the ones who'll either salvage or sink your reputation. Give them the ammunition they need - clear messaging, guidance, and a unified battle plan. Don't let them wing it or go rogue. A united front is the only front that'll save your brand from the trenches of turmoil. So, align, inform, and arm your troops - and only then, take the message external.

You see this media of a thing is like a double-edged sword that can either slice through the noise or slash your reputation to pieces. Don't let them hold the narrative hostage! Seize the initiative with a proactive media strategy that showcases your crisis-conquering prowess. Reach out to the influencers and journalists who matter, armed with a message that's clear, concise, and compelling. Show them you're in control, that you're taking concrete steps to tackle the crisis head-on. Silence is not golden - it's a ticking time bomb that can detonate into indifference or incompetence.

Just so you know...Investors don't tolerate fog. You must be ready to shine a light on the crisis, and show them you know your onions. Timely truth trumps tortured silence. Keep them informed, or watch their confidence evaporate like smoke.