You're facing objections from clients loyal to another brand. How can you sway them towards your vehicles?

When vehicle specifications change or indeed there’s an introduction of a new model year, it is always wise to treat your existing owners and drivers with never ending respect for their loyalty to the brand. Always remember that after the expenses of the original new car purchase, the customer/lease company or business owner is still investing in the maintenance of the vehicle throughout its lifetime. Work out how much the overall turnover of this vehicle has been. Don’t emphasise this with the customer but just remember how the clients have spent with your business. You will always have customers who have been offered amazing incentives on other brands. Acknowledge and be grateful for their transparency and openness. It makes everything…

First step is to Acknowledge and Commend the loyalty. Next step is the most important one, that defines steps after. - That would be to "???????????????????? ?????? ??????????????". ?????? ?????? ???? ???????? ???????? ???????? ???????????????? ??????????? This helps you to know your customer better and move onto the next steps move comfortably based on their response.

The customer preference map effectively differentiates between customers who prioritise fuel efficiency, safety and eco-friendly technology. It provides clear insights into customer preferences and helps anticipate future needs. This understanding empowers customers to make informed decisions based on their priorities. By conducting customer surveys and delivering personalised solutions, the brand aligns with individual values, ultimately creating loyal customers who advocate for the brand.

Life is never a smooth ride as, there is always the fear of the unknown. If there’s doubt about your brand or product don’t read between the lines and just honest about what you have to offer and what you want to say. Don’t or never undermine your customer’s opinions but agree and try to overcome their concerns. Share as much as you can about your business and your products as, this will be a positive experience for your customers. Always follow up with your business offers. Emails can be read and sometimes misunderstood and actual conversations are more personal and can create an impact…

Be positive about your offers and save or write down what you have done. Don’t ’feature dump’ with unnecessary jargon. Use your additional offers and benefits as a tactical way and an advantage when closing the sale. There will be the situations whereby another business may have offered everything up front, leaving no additional margins for negotiating with. When be confronted with this, find out what qualities there are by using the alternative sources. The other offer might create a lower price but always reinforce what you will do such as transparency and providing updates and keeping your customers informed.. Communication is imperative and will create an individual unique level of service, confidence and most importantly, loyalty…