You're facing doubts from your board about new program initiatives. How can you convince them of feasibility?

As an executive director or program manager, you should never find yourself in a position where you're convincing board members of the feasibility of a new program. Your role includes keeping them informed and engaged enough that, by the time a new program is proposed, they have already recognized the need and are prepared to address it. Ideally, they’ve envisioned the program's potential—even if it started as just a collective idea. The key is to ensure your board is so well-versed in the organization's strategic direction that new initiatives feel like a natural progression, not a surprise.

To address the board’s doubts about new program initiatives, present a detailed plan that includes clear objectives, a well-researched budget, and a timeline with measurable milestones. Highlight successful case studies or evidence from similar initiatives to demonstrate feasibility and potential impact. Additionally, engage board members in the planning process by addressing their concerns and incorporating their feedback, which can build their confidence and buy-in.

Create visuals. Respect that we all visualize our expectations differently. Diagrams and media are key! If you have personal anecdotes, share them. Connect with others & listen to concerns with an open mind.

What I’ve found helpful when introducing new programs and initiatives to our board of directors, is to start by reminding them of the success we’ve had from previous programs we’ve initiated. Most organizations have had to try something new remind them of those successes! I also remind our organization tenets, and that includes innovation. We should ALWAYS seek new ways to improve our services for the communities we serve. Fortunately, we’ve never had to convince our board to support any new initiatives. They bought into the vision early on when they decided to be part of our work. Therefore, it’s more of an update of what’s they can expect and how they can support the work.

Data is such a powerful tool! Savvy leaders track and collect data regularly to measure the effectiveness of their programs and assess if there are any unmet needs in their community. If you have properly researched your proposal, it should be easy to share the information with your board to give them the facts that support your plan, which will help put their minds at ease. Collecting data from similar organizations relative to the cost and success of their program, and taking surveys of the intended audience can also make a case for additional services. Continue collecting data when the project launches so that you can review the information 60 or 90 days in and evaluate if any tweaks or adjustments are needed.