Prioritize which sustainability goals can run alongside the short-term ones and plan ahead for the rest. The success of any sustainability strategy lies in being pragmatic and finding the right pace and balance that serves the overall wellbeing of the company.

It's not binary; either profits or sustainability. There are lots of ways of incorporating sustainability into everything already being done, which can be harnessed. It's also proven statistically that businesses who have sustainability are its heart, can charge higher prices, as customers believe it's worth paying more for. You can also find ways to add an "eco-contribution" into your pricing model where there is transparent communication as to what the small micropayment is being used for.

In case we are pressured on short term profits and we need to follow sustainable practices, we should look at outsourcing some of the services from established sustainable sources. Gradually we can build our own resources to achieve the requirement on sustainability

Short-term profits and sustainability goals do not have to be mutually exclusive. The key is understanding where the company stands on its sustainability journey and adopting a strategic approach to align them. Ensure sustainability is a core part of the business strategy, not an afterthought. Seek innovative solutions that deliver immediate financial benefits while advancing sustainability goals. Communicate transparently with stakeholders about the importance of balancing short-term and long-term objectives. By thinking smart and strategically, it’s possible to achieve short-term financial success without compromising long-term sustainability