Conflicting user feedback necessitates a data-driven, iterative refinement process. Begin by categorizing and quantifying the feedback to identify core themes and potential contradictions. Prioritize feedback based on its alignment with overall strategic goals and potential impact. Conduct A/B testing or user testing with refined elements to validate changes and gather quantitative data. Create a revised strategy that balances diverse user needs while maintaining brand consistency. Communicate the rationale behind the refinements to users, fostering transparency and trust. By systematically analyzing feedback, testing hypotheses, and clearly communicating changes, you can refine your creative strategy for optimal success.

If you’re facing conflicting user feedback, make those user groups fight it out in a Mad Max Style Thunderdome. Two opinions enter, one leaves. Seriously, user testing (and focus groups for entertainment) often provides results that conflict. And, relying on surveys doesn’t always provide the best results. It’s best to have a super savvy interviewer lead the testing session so they can ask “why” the user is giving that feedback. Dive deeper. Sometimes user feedback is based on bias, opinion, or they aren’t clearly stating why they have the feedback - only that they didn’t like something.

Conflicting feedback is inevitable, but not all feedback is equally valuable. I look for patterns—if multiple users highlight the same issue, it’s worth addressing. If opinions are scattered, I test different variations and let data decide. The key is staying aligned with the bigger vision. Not every suggestion improves the strategy, and trying to please everyone often weakens the final product.

An example I’ve seen is to utilize data analytics to objectively review the data of the feedback and look for common factors. You will then be able to share the thos with stake holders and make data driven decisions

Lol no I am not. Have you ever read customer reviews? Have you ever read one that says, “The product worked great, but man. THAT FONT.” Probably not. Unless you work at Jaguar, I guess.