Retail is a fascinating space, but budget constraints are a constant challenge. Here are a few strategies that can help stretch a limited budget in clothing retail: Leverage PR: Use PR to promote articles on new product launches and fashion trends. Keeping stock limited can build exclusivity and drive interest. Implement a Loss Leader Strategy: Select a high-demand product and price it attractively low, placing it strategically in a corner of the store. This can encourage foot traffic, bringing customers through the space and increasing the chances they'll browse other items. Create FOMO with Influencers: Offer free samples to social media influencers to spark demand for a new product. This can build hype and drive a sense of urgency.

In wellness marketing, capitalising on seasonal trends is a powerful strategy for growth on a limited budget. January’s wellness resolutions present a perfect time to connect with consumers’ health goals through cost-effective campaigns. Example: A wellness brand might partner with a local gym for a “Kickstart Your Year” event, offering free classes with purchases of products like immunity boosters or detox kits. This cross-promotion shares costs, boosts reach, and builds community. A “30 Days of Wellness” challenge on social media can drive organic engagement by encouraging customers to tag the brand while sharing daily wellness wins, amplifying reach and connection.