You're faced with a social media platform outperforming the rest. How do you capitalize on its success?

Check that they're not over-attributing their contribution via an MMM. If they are legitamately delivering the performance they claim, go a level down to format level, time of day, day of week, device, creative. Unpick real attentive seconds vs viewability across all the vectors in the aforementioned sentence to work out where there are impressions which are high viewability/ low actual attention - e.g 80% viewable may only translate to 30% viewable AND 2 seconds real eyes on ad attention. Weed out poor performing inventory. Analyse creatives using predictive analytics such as Memorable/ Daivid/ Dragonfly and optimise creative to improve performance using data. But the first and absolute must is checking for platform over-attribution.

1. Analyzing top-performing content to understand what resonates with the audience. 2. Engaging with the audience by responding to comments and using social listening. 3. Collaborating with influencers to expand reach and credibility. 4. Avoid relying 90% on advertising. For instance, a beauty brand found success on TikTok by analyzing their top-performing videos (e.g., makeup tutorials) and creating more content like that. They engaged with their audience by responding to comments and using hashtags like #beautycommunity. They also partnered with popular beauty influencers to showcase their products. However, they avoided over-advertising, instead focusing on authentic, user-generated content that resonated with their audience.

Aprovechar las principales características de la plataforma para ir creando nuevo contenido que se vaya adaptando a las nuevas tendencias, utilizar todas las herramientas de medición del éxito de la plataforma para entender a la audiencia e ir haciendo campa?as especificas para cada una de esas audiencias con anuncios dirigidos a cada grupo en particular y no olvidarse de una buena retroalimentación para seguir avanzando en la creación de contenido para cada audiencia

Always dig into the data. Why is this outperforming? What are the barriers of other platforms and how can you improve those as well so as not to have all your eggs in one basket. For the platform that is winning look for data trends. Look at what posts are engaging best and at what times. Allocate more spend for paid media efforts.

Understanding what resonates with an audience is crucial for creating content that drives engagement, extends reach, and attracts potential new customers and followers. While I don't always recommend focusing solely on a single successful topic, I'm always interested in exploring where we can expand from that point. What other types of content can we create that will continue to connect with our audience?

One thing I’ve found helpful is doubling down on high-performing content types. If educational posts are your strong suit, create a series that delves deeper into relevant topics. This approach has worked well for us, positioning our brand as a go-to resource. However, balancing this with experimenting with new content ideas is essential to keep the audience engaged and your feed fresh.

??Doubling down on what works is key to maintaining momentum: Develop Content Series: If tutorials are driving your success, create a series that dives deeper into those topics. For instance, a beauty brand might produce a weekly makeup tutorial series featuring different techniques and products, ensuring a consistent and valuable content stream. Maintain Variety: While focusing on high-performing content, keep your feed diverse and engaging. Introduce new content formats like live Q&A sessions or user-generated content to keep your audience interested and engaged.

Doubling down on high-performing content is a smart move. If educational posts resonate, create a deeper series on those topics. This approach not only adds value but also positions your brand as a trusted resource. Remember to mix in new ideas to keep your feed engaging and fresh.

Giveaways to the loyal ones in the community, give people another reason than your service or product to stay loyal and stick to the community.

Actively engage with your audience through comments, messages, and interactive content like stories, polls, or Q&A to build a loyal community

In my experience, authentic engagement is the currency of social media. Responding to comments, participating in discussions, and reaching out proactively can transform casual followers into loyal advocates. This strengthens relationships and signals to the platform's algorithms that your content is valuable, potentially increasing its reach.

??Active Interaction: Regularly respond to comments and messages, and engage with your audience through polls and questions. For example, if a post about a new product receives numerous questions, addressing each one shows that you value customer feedback and interaction. ??Proactive Outreach: Reach out to influencers or followers who consistently engage with your content. This can create opportunities for collaborations and user-generated content that can increase your reach and credibility. Authentic engagement signals to the platform's algorithms that your content is valuable, potentially enhancing its visibility.

Alignment on vision, values helps to be sure collaborative intentions have positive impacts. Always vett potential partners, collaborators, sponsors for misalignment that could lead to denigrated brand integrity and trust or worse.

Strategic partnerships can significantly boost your presence on a thriving platform. Collaborate with influencers and brands that align with your values and have a strong following. This can introduce your brand to new audiences and add credibility. Choose partners who genuinely connect with your audience for the best results.

Influencer Sind eine Goldgrube! Man muss das Potenzial aber bestenfalls zu Beginn an sehen und eine gute Beziehung aufbauen. Darüber hinaus repr?sentieren Influencer in unserer Zeit das Gesicht deines Unternehmens, Sie schaffen Vertrauen

Allocate more resources to the successful platform, including budget for paid ads, content creation, and community management.

Neste ponto é fundamental o embasamento nos insights da analise dos dados levantados, assim o dinheiro deverá ser direcionado a publicidades e mídias que realmente causem impacto.

Neste ponto é fundamental o embasamento nos insights da analise dos dados levantados, assim o dinheiro deverá ser direcionado a publicidades e mídias que realmente causem impacto.

Paid promotion is when brands pay to promote their products or services. We can explore in multichannel. - Sponsored Posts- Influencers post paid content on high visibility websites. - Branded Content - Articles or videos about the brand, to explore more our services and products via content. - PPC Ads - Paid ads on search engines and social media, focusing our targeted location with better ROI. - Affiliate Marketing - Commissions for referrals, To build our Reputation on high visibility websites/platform to get conversion/sales with best manner. - Influencer Marketing - Collaborations with trading influencers. Thanks!

To capitalize on a high-performing SM platform, embrace a strategy of rapid adaptation & continuous optimization. Here's how: - Closely monitor platform updates & algorithm changes, understand how they impact content visibility & engagement. This knowledge empowers you to adjust your content strategy accordingly - Experiment with different content formats & posting frequencies to identify what resonates best on the high-performing platform - Foster a strong community on the high-performing platform by actively engaging with followers, responding to comments & encouraging user-generated content. This enhances audience loyalty but also signals to the algorithm that my content is valuable and relevant

Trends früh erkennen, und auf den Zug springen ist eine Sache. Aber wenn du Trends setzen kannst, ist das eine andere Ebene, auf der nur die Topspieler sind

Trends früh erkennen, und auf den Zug springen ist eine Sache. Aber wenn du Trends setzen kannst, ist das eine andere Ebene, auf der nur die Topspieler sind

DO NOT TRY TO DIRTY YOUR HANDS ON ALL SMs AT ONCE! I have been saying this a lot and will repeat it. See, the point here is, that if you've noticed one platform is outperforming the other, you should capitalize on that. For us, LinkedIn works better than any other platform, be it IG, X, or FB and so we tend to strategize our content marketing efforts based on the data available. This is the best approach. Now in this same case, if as a brand you think that LinkedIn is set and we should set our feet to another platform - that's when the problem starts. Nothing is perfect or 'set'! No no. of followers is enough unless you are getting business/revenue from that channel. FOCUS ON ONE CHANNEL > CAPITALISE IT!

One thing that really helps is building a tight-knit community around your brand by creating exclusive groups and hosting events. Starting a private Facebook Group or a LinkedIn Community gives your biggest fans a place to hang out, share their thoughts, and connect with each other and your brand on a deeper level. For example, you can host regular live Q&A sessions, members-only webinars, or virtual meet-ups just for the group. This makes your followers feel special and more connected to your brand. Plus, it turns your most loyal fans into advocates who spread the word about your brand, helping you grow even more organically on the platform.

O marketing digital é um caminho que possui o paralelo entre os dados e o risco. O risco do novo, de fazer algo totalmente diferente do que já se viu, causando a estranheza e com isso o sucesso ou o fracasso. Tudo isso com um pilar em dados do que já foi feito.

Gerade kleine und mittlere Unternehmen sollten sich vorher fragen, was das Ziel auf der Plattform ist. Die meisten Marken nutzen Social Media, weil es alle tun. Wenn das Ziel Verk?ufe sind, dann betrachte bitte alle getrackten Zahlen sehr kritisch. Die meisten Trackingsysteme attribuieren sich sehr viele Verk?ufe, die eigentlich aus anderen Gründen bei dir gekauft haben oder ohnehin bei dir gekauft h?tten. Das verlockt dazu, immer mehr Geld in diesen Kanal zu investieren, obwohl das keine ?echten“ Mehrk?ufe bringt. Daran ist schon so manche D2C Brand zugrunde gegangen.