This is exactly what APQP, developed years ago, helps us do. Starting by understanding the VOC and translating it into project parameters. Without this, we engineers cannot think of technical solutions capable of delivering the demand. Then the team search possible solutions and their commitments, supported by tools such as DFMEA and defines tests that can verify the project's adherence to its objectives. We continue with prototyping and testing until we reach the project objectives. Remembering that every project has to consider the production stages. Therefore, the DFSS approach is very productive. It seems like a lot of theory, but over my more than 30 years of experience, I guarantee that everything is perfectly applicable.

I’ll focus on open communication and close collaboration with the design team, using FMEA to proactively identify and mitigate potential issues. Prioritizing a balance between aesthetics and functionality, relying on data-driven testing, and aligning on project goals will help us meet both performance and design standards.

Ao enfrentar um dilema com a equipe de design, é crucial equilibrar estética e funcionalidade, garantindo que o desempenho do veículo n?o seja comprometido. Priorize o diálogo aberto para identificar solu??es que atendam às necessidades de ambas as partes. Utilize simula??es e testes para validar o impacto das decis?es no desempenho. Além disso, mantenha o foco em metas comuns, como eficiência e seguran?a, para encontrar um meio-termo que preserve a performance sem sacrificar a inova??o

Balancing performance and innovation within design teams is crucial for sustainable success. One effective strategy is to create a culture of experimentation. Encourage team members to prototype and test their ideas without the fear of failure, as this fosters innovative thinking. Additionally, implement agile methodologies that allow for iterative feedback loops, enabling teams to refine their designs while maintaining high performance standards. Regular cross-functional collaborations can also contribute to diverse perspectives that spark creative solutions. Finally, ensure that KPIs not only measure performance but also reward innovative contributions, creating a motivation to push boundaries while achieving results.

Ponder on all DFMEA points and get rootcauses of all painpoints. Experimentation and validation is must along with virtual simulations.