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You're faced with conflicting brand values. How do you adjust your tone to align with the client's voice?

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When you're tasked with crafting content for a client whose brand values seem at odds with each other, it can feel like navigating a minefield. Adjusting your tone to match the client's voice is crucial, but doing so without compromising their values or your integrity can be challenging. It's like trying to blend two distinct colors without ending up with an unrecognizable hue. The key is to find common ground where the essence of both value sets can coexist harmoniously within the brand's narrative.

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1 Understand Values

To align with a client's voice amidst conflicting brand values, you must first deeply understand what those values are. Engage in thorough discussions with your client to grasp the nuances of their brand identity. This means dissecting the core principles they stand for and recognizing the elements that seem contradictory. Once you've identified these values, consider how they can be woven together cohesively. Your goal is to create a narrative that respects the complexity of their brand without diluting its message.

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Tarja Kaltiomaa

Kirjailija, Writer
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As a writer, my genre is Christian philosophy. In my own country, Finland, at the same time as I was trying to market my book Christian Philosophy, there was a media atmosphere that has been highly anti-religious. The predominant religion in Finland is the Evangelical Lutheran tradition of Christianity. I defend this as ecclesiastical doctrine produced for our country in my main work. It is dangerous to create excessive religious negativity and a religious vacuum.

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2 Analyze Audience

Your next step is to analyze the client's target audience. Who are they, and what resonates with them? Understanding the audience's preferences, pain points, and expectations can help you tailor your tone. If the brand values conflict, look for common threads that appeal to the audience's values and interests. This approach allows you to craft a message that speaks to the audience in a voice that feels authentic and consistent with the brand's multifaceted identity.

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Tarja Kaltiomaa

Kirjailija, Writer
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With my book Christian Philosophy, I seek to defend Christian values in my country and for countries professing Christian doctrine as well. Religious negativity would bring a danger with a religious vacuum. The religious vacuum might be filled by doctrines foreign to the country. That is why I continue to defend Christian philosophy as my genre, which explains the Christian doctrine that has been the ecclesiastical doctrine of the West for 2000 years and defends the social success that the doctrine has achieved in countries and societies.

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3 Refine Messaging

Refining your messaging is about striking a balance between the conflicting brand values. You'll want to prioritize which aspects of each value can be highlighted without overshadowing the other. It's a delicate dance of give and take, where you must decide which value takes precedence in different contexts. The tone you adopt should reflect this balance, ensuring that neither value is compromised and that the brand's voice remains clear and distinct.

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Tarja Kaltiomaa

Kirjailija, Writer
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The subject I am writing about is broad and the questions are big questions about humanity. Almost everything related to the subject is already in the book Christian Philosophy, and my work after its publication is an explanation of the book and a more detailed explanation of its various aspects. My main work, Christian Philosophy (a book Kristillinen filosofia Tarja Kaltiomaa), is a concise 530-page introduction to the subject of Christian doctrine. In principle, there is almost endless writing and explanation on the subject.

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4 Flexibility Is Key

Flexibility in your writing approach is essential when dealing with conflicting brand values. Be prepared to iterate and reframe your content as needed. This might mean adopting a more formal tone for certain topics while keeping it casual for others, depending on which value you're emphasizing. Stay open to feedback from your client and be willing to adjust your tone accordingly. This adaptability will not only help align with the client's voice but also demonstrate your commitment to maintaining the integrity of their brand.

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5 Creative Solutions

Sometimes, the solution lies in creative storytelling that bridges the gap between conflicting values. Use metaphors, anecdotes, or narratives that can encompass multiple values without conflict. This approach allows you to craft a compelling story that aligns with the client's voice and resonates with the audience. By being creative, you can turn what seems like a limitation into an opportunity to showcase the brand's unique character.

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Tarja Kaltiomaa

Kirjailija, Writer
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Creativity is what modern web writing is all about! There is a lot of room for creativity in writing these days – in the age of the internet. That's why I've started a new blog page called kvalifysiikkaantropologia.blog. On this page, it is possible to write in-depth articles on an important and extensive topic, where the terms and topics that appear in my main work can be clarified quite easily from the author's point of view.

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6 Consistency Matters

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You're faced with conflicting brand values. How do you adjust your tone to align with the client's voice?

1

2

3

4

5

6

1 Understand Values

2 Analyze Audience

3 Refine Messaging

4 Flexibility Is Key

5 Creative Solutions

6 Consistency Matters

Writing

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You're faced with conflicting brand values. How do you adjust your tone to align with the client's voice?

1

2

3

4

5

6

1 Understand Values

2 Analyze Audience

3 Refine Messaging

4 Flexibility Is Key

5 Creative Solutions

6 Consistency Matters

Writing

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