This involves understanding the property’s type and function—emphasizing productivity and wellness for office spaces, foot traffic and visibility for retail, and logistics efficiency for industrial sites. Identifying the target audience is also crucial, as different segments prioritize factors like flexibility, ROI, or redevelopment potential. Detailed market research ensures the messaging aligns with demand trends, while digital and traditional tactics, such as online listings and targeted networking, boost visibility. Highlighting each property’s unique features and collaborating with specialized brokers and agents further strengthens marketing effectiveness, creating a compelling message for the ideal prospects.

Commercial Properties unlike residential ones have to make a very compelling business case. There is no emotional need to buy/lease a commercial space. Strategy would largely depend on location, use and size. Retail.would need more of advertising heavy approach. Office spaces would need a Sales driven networking approach. Industrial and large plates would need a very good network of channel partners.

Always remember everything will sell. I like to think of marketing properties like fishing. I open the tackle box and look at my lures and pick the ones that will give me the best chance of getting my big fish. If it doesn't work, I pivot and try different lures. Knowing what kind of fish are in the lake is helpful too. Translation. Know what type of client would be looking for that particular kind of property and go after them. You have two legs for a reason. Get out there and hunt them down. Best of luck!

Define Property-Specific USPs: Start by assessing each property’s unique selling points. For instance, for a retail space, the USP might be high foot traffic or proximity to popular landmarks. For office spaces, it could be modern amenities or a prime business district location. Highlighting these features helps potential tenants or buyers immediately see the property’s value. Audience Segmentation: Each property type attracts a unique demographic. For example, tech companies might look for creative office spaces with open layouts, while a logistics company may need large industrial warehouses with good highway access. Building personas for your target audience allows you to craft messages that speak directly to their needs and expectations