While doing any form of consumer research - we do a framework where we look at trends from 3 point of views Micro, Meso, Macro. 1. Macro - What's the major shift that's has happened in the world over the last 6 months that has altered our lifestyle and that has impacted a larger set of audience. 2. Meso - What's the major movements, trends happening culturally around you that has landed up created sub-cultures in the last 3-4 months. 3. Micro - What's the daily "news" that has become a hot topic or a conversation between people around you in the last 1 week to 2 months. You pick a topic and start doing research and categorising on this manner, you get great insights.

Identifying trends is like forecasting the weather—just looking at clouds over your city won’t give you the full picture. You need to zoom out for a broader, contextual view, blending consumer buy intent at the market level, social engagement and trends relevant to your market, search data and intent , and your unique consumer insights from your own data. Garbage in garbage out is relevant here . Triangulating these with a trend cohort model—from early adopters to mainstream—helps predict not just the trend but also its timing that is relevant for your business. Leverage multi-modal AI solutions to process data at scale, ensuring precise insights. Timing is critical—act too early or too late, and you risk missing the moment.

To be updated with emerging market trends, we must consider social media platforms specifically LinkedIn, Facebook, and Instagram etc. Attending trade fair and fashion week to explore new products and functionality is essential. Keeping eyes on customers movement towards new trends is vital as well. There are some fashion week magazines to study regularly.

To pinpoint the next big market trend in fashion, focus on these key strategies: - Leverage Data Analytics: Use predictive analytics and AI tools to track consumer behavior, purchasing patterns, and social media trends. This helps identify shifts in preferences before they become mainstream. - Monitor Cultural Movements: Stay attuned to societal changes, such as sustainability or inclusivity, which often drive long-term trends. - Collaborate with Influencers: Engage with fashion influencers and creators to get early insight into emerging styles and aesthetics. - Adapt to Tech Innovations: Keep an eye on developments like virtual fashion or AR/VR in retail, shaping how consumers experience fashion.