You're exploring avant-garde designs for the market. How can you ensure they're commercially viable?

To create an Avant Garde world you need to live Avant Garde . Have a very top notch following which is usually very secretive , have a very private clientele and grow it organically. It is a small but very highly influential clientele . They don’t like marketing and if the brand gets too commercial they usually abandon it .

Avant Garde is the French term for 'ahead of time'. These designs aren't meant to be run of the mill or for the masses. They are for a niche clientele. The Fashion leaders who want to be noticed and demand attention. The ones who dare to experiment and explore and stand out of the crowd. These designs are expensive and rare and can't be carried by anyone or everyone. This is the appeal they need to have. Only limited edition or few pieces are made which showcase the designers abilities and talent.

An interesting start could be to begin your illustrations based on shapes and lines that resonate with you in your day to day life. An occurrence that is frequently referenced in my line art stems from brutalist architecture seen on my daily commutes in London. I often find myself taking photos of a buildings construction and emulating lines from these structures then applying them to graphics or simply design lines in the apparel i'm working with.

As per my knowledge, The pure practical approach towards the design and also new and unique material combinations which balances the sustainable and economical factors of the product can really help to make it commercially successful. for such opportunities to be born, the rigid boundaries of the design fields needs to blend in more so that innovative ideas can be cooked, especially in industrial design. Its rare, but so is every great idea.

Good design must function for the user. Although aesthetics are critical, the design is not commercially viable if the garments or designs do not function on the human body.

I'd like to share my experience from fashion school. Our first practical assignment was to design and construct a lapel. Most of my classmates chose intricate designs, which made the construction process quite difficult for them. On the other hand, I decided to deconstruct the lapel design, making it easier to sew since it was my first attempt. Even after fashion school, I am still able to style my lapel, while most of my classmates may not be able to wear their designs again.

I agree since most avant- garde design or any design starts off with basic silhouette, it is save to think there is a good balance of functionality present when designing your masterpiece .

Creating avant-garde designs that sell well means finding a balance between being innovative and wearable. Your designs should push fashion boundaries but still be practical for everyday use. Try to include elements that fit with current trends to make your pieces more appealing and relatable. The goal is to attract people who are excited about trying new styles, not just those who admire your work from afar.

Designers with strong technical skills (pattern making, grading, industrial construction) are in the best position to reduce costs by changing pattern pieces for better utilization or changing construction without changing the design.

é um balan?o entre emo??o e raz?o, inovar exige muita aten??o às grandes apostas do mercado, ao que já vem virando tendência, já que a primeira linha do DRE é vendas. A proposta de vanguarda é muito intui??o, percep??o, vis?o, mas a permiss?o a correr riscos deve ser calculada, pois manter o custo alvo é o mesmo que a frenagem para entrar na curva. é um desafio traduzir a necessidade em um produto piloto comercialmente viável, pois ainda que os materiais carreguem valor e o arranjo produtivo e a distribui??o sejam eficientes, a escala e a curva de maturidade junto ao canibalismo do mercado s?o sempre imprevisíveis.

Cost is key to making avant-garde designs commercially successful. You need to carefully budget for materials, production, and distribution to set a price that is both profitable for you and reasonable for buyers. Avant-garde fashion often uses unusual materials and intricate techniques that can be expensive. By finding ways to reduce these costs or choosing cheaper alternatives, you can keep your designs unique while making them more affordable for a wider audience.

En la producción de una colección tenemos la posibilidad de crear algunos insumos o reemplazarlos por algo de menor costo pero que produzca el mismo efecto en la prenda. Si nuestro costo es elevado quizás estemos produciendo algo que no esté al alcance de nuestro mercado. Tratamos de representar lo mejor posible al dise?o trazado al menor costo conservando la calidad del producto.

La marca debe estar relacionada al producto y mensaje que buscamos transmitir. Se debe tener cuidado al elegir el logo para impactar en la mente de comprador. Debe ser sencillo y fácil de captar o memorizar. Los colores se deben seleccionar con atención para trasmitir ya sea fuerza, calma, estilo, etc Nuestra marca es nuestra identidad empresarial

La identidad de marca actúa como el ADN visual y emocional de la marca, mientras que los dise?os vanguardistas aportan frescura y relevancia contemporánea. Para lograr una sinergia efectiva, la marca debe asegurarse de que cualquier innovación en el dise?o siga alineada con sus valores fundamentales e historia, lo que permite que la evolución creativa refuerce la percepción de la marca y esto se logra manteniendo elementos claves de la identidad visual, manteniendo la paleta de colores, tipografía o logotipo aplicándolo y experimentando con cortes, patrones y materiales que reflejen la vanguardia.

I couldn't agree more. Preservation of brand identity is vital. However, evolving with the time is crucial too, but that comes along with the 'authentic' journey of the brand and what its about, without losing out personality. Evolution is important-parallel-y.

La estrategia de marketing es esencial, estas ideas salen del estudio de mercado previo y exhaustivo realizado. Para que una estrategia sea eficaz debe destacar el carácter disruptivo de las colecciones. Puedes crear una nueva tendencia a través de un Storytelling que conecte emocionalmente con el consumidor a través de las redes sociales con contenido visual impactante, colaboración con influencers de nicho y eventos exclusivos que generen expectativa, posicionando la marca como líder en creatividad acorde con los valores de la marca y la inspiración detrás de los dise?os vanguardistas que refuerza la percepción de una marca pionera en el mercado.

It starts from basics. People who wear avant garde are a few. These are people who're highly creatively expressive in nature. We do have people who like avant garde and these are people sitting amongst most of us. But the courage to express is curbed by set social standards. If artistic people are given more appreciation and courage to express by a more open and broad minded society, the target audience can be widened to a certain extent by 'avant garde' promotional activities in specific targeted areas.

El cliente puede hacer críticas constructivas a través de sus necesidades, nos explica si creamos algo que pueda cumplir sus expectativas. Al aceptar un producto puede ser nuestro mejor vendedor ya que da publicidad a su satisfacción y explica los motivos que lo empujan a elegir nuestra marca. Un cliente insatisfecho es una bomba de tiempo que puede explotar en las redes sociales tratando de convencer a los demás. Lo mejor en estos casos es buscar que se convierta en un cliente feliz, mediante algún descuento, cambio de producto, etc

While feedback is very important, its also important to be able to discriminate between the right feedback and feedback-that deviates from the what the brand is about and the brand's potential.