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You're expanding your business reach. How can you captivate audiences with your public speaking skills?

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As an entrepreneur, you're constantly looking for ways to grow and expand your business reach. A key component in this journey is the ability to effectively communicate your vision and value to new audiences. Public speaking is a powerful tool that can help you connect with people, build trust, and establish credibility. Whether you're addressing a small group or a large conference, your ability to captivate and engage your listeners is crucial. By honing your public speaking skills, you can make a lasting impression that not only resonates with your audience but also drives your business forward.

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Gabriel Gajardo Quintanilla ???? ??

Coach Carnegie Senior para Speakers y Managers que necesitan ganar el derecho a influir | Consultor en Buenas Prácticas…
Sharon Weygers

Habilidades de Comunicación para hacerte destacar | Fundadora de Mujeres en Tarima | Conferencista | Capacitadora…
Takesh Singh

Public Speaking & Camera Facing Coach | Helping CXOs, Senior Leaders, Founders, and Entrepreneurs Own the Room & Shine…

1 Know Your Audience

Understanding who you're speaking to is the foundation of effective public speaking. When you're expanding your business, take the time to research your new audience. What are their interests, needs, and pain points? Tailor your message to resonate with them by using language they understand and by addressing topics that are relevant to their experiences. This approach shows that you value their perspective and are committed to providing solutions that are beneficial to them. By making your audience feel seen and heard, you're more likely to capture their attention and leave a memorable impact.

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Gabriel Gajardo Quintanilla ???? ??

Coach Carnegie Senior para Speakers y Managers que necesitan ganar el derecho a influir | Consultor en Buenas Prácticas al hablar en Publico desde la Autoconsciencia | Boomer Mutante Clase 1957 | Articulador Redarquico
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La respuesta corta es siendo relevante y para serlo tienes que estudiar a tu audiencia. Qué problemas tienen. Qué desafíos enfrentan. Qué necesitan que suceda, etcétera, etcétera, etcétera. Una vez que tienes claridad respecto de lo anterior, podrás preparar una propuesta sólida y relevante. Y ahora es importante que tengas en cuenta es que el "delivery" es más importante que el contenido. Tu propuesta puede ser sólida pero si la entregas sin considerar lo que Mehrabian encontró: Cuando tú hablas las personas te leen en tres niveles simultáneos < lo que dices, como dices lo que dices y como te ves cuando dices lo que dices > Si hay incongruencia entre lo que dices y tú lenguaje no verbal y para verbal habrá perdida de credibilidad!

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Takesh Singh

Public Speaking & Camera Facing Coach | Helping CXOs, Senior Leaders, Founders, and Entrepreneurs Own the Room & Shine On Camera
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To captivate your audience with your public speaking skills, it's important to know who your audience is. What are their demographics? What values do they resonate with and what language will they connect with? Before you speak, think about what your audience resonates with, what they already know, and what they need to hear. Incorporate examples, stories, and language that connect with them. Avoid too much jargon and keep it simple. If you’re talking to a group of senior leaders as opposed to a group of college students your language and approach needs to be different Be mindful of this When you know your audience, you can make your speech interesting and keep everyone’s attention from start to finish.

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Bernardita Izquierdo Ossa

Psicóloga y Coach / Inteligencia emocional y bienestar organizacional / Cultura y desarrollo organizacional / Psicología positiva / Facilitadora y formadora / Coaching ejecutivo y profesional / Soft skills
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A mi me ha resultado muy útil el método DISC para reconocer a la audiencia, para identificar si requiere más datos y evidencia, resultados, experiencias o emocionalidad.

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Michias Getachew

Humanitarian Response Experties| Expert Humanitarian Negotiator | Women Empowerment & Gender Equality Advocate | Community Mobilization Strategist | CEO
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To captivate audiences while expanding your business reach, focus on integrating storytelling with real-time audience interaction, creating a two-way dialogue rather than a monologue. Instead of just delivering a message, weave your core values and vision into relatable, real-world stories, then actively invite responses or feedback mid-speech. Use live polls, audience questions, or reaction prompts to make listeners feel like co-creators of the conversation. This approach not only personalizes your message but builds immediate rapport, making your message more memorable and engaging while subtly fostering brand loyalty.

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Honey (Miel) R.

I have an IQ of a serial killer, but I'm only a writer.
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In addition to the excellent points mentioned, consider incorporating interactive elements into your presentation to keep the audience engaged and involved. This could include polls, Q&A sessions, or small group activities encouraging participation and discussion. Also, tailor your presentation style to the cultural context of your audience. Different cultures may have varying expectations and preferences regarding communication and presentation styles. By adapting your approach, you can ensure that your message resonates effectively with diverse audiences.

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2 Craft Your Message

Your message is the core of your presentation. It should be clear, concise, and compelling. When expanding your business, focus on what sets you apart and how your offerings can make a difference in the lives of your new audience. Use storytelling to illustrate your points and make your message more relatable. People remember stories far better than they do facts or figures, so incorporating narratives into your speech can make your message stick. Remember, a well-crafted message is like a roadmap that guides your audience through your presentation and leaves them with a strong understanding of your business's value proposition.

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3 Engage Emotionally

Connecting with your audience on an emotional level can transform a standard presentation into a memorable experience. Use your voice, facial expressions, and body language to convey passion and enthusiasm for your topic. Share personal anecdotes or challenges you've overcome that relate to your business journey—these can serve as powerful emotional touchpoints. When people feel emotionally invested, they are more likely to pay attention, remember your message, and think favorably of your business. Emotional engagement also helps to build rapport and trust, which are essential when entering new markets.

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Bernardita Izquierdo Ossa

Psicóloga y Coach / Inteligencia emocional y bienestar organizacional / Cultura y desarrollo organizacional / Psicología positiva / Facilitadora y formadora / Coaching ejecutivo y profesional / Soft skills
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Muy de acuerdo con involucrar la emoción en la presentación sobre todo en el enganche inicial, el que se sientan parte del problema. Sin embargo, creo que es importante ser cuidadoso con no abusar de las experiencias personales, ya que como se se?aló más arriba todo dependerá del tipo de audiencia al que te dirijas. Es posible apelar a la emoción de infinitas maneras sin necesidad de tener que referir experiencias personales solamente.

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Rick Olson

Author, TEDx Speaker, Distinguished Toastmaster, Award Winning Humorous Speaker, Salesforce Certified Professional
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To expand your business reach, use humor in your public speaking to captivate audiences and create an emotional connection. Start your presentation with a funny, relatable story or joke to break the ice and grab attention. Humor makes your message more engaging and relatable, helping you connect on a personal level. When you make your audience laugh, you open the door to their trust and make your content more memorable. By blending humor with your core message, you not only keep people interested but also leave a lasting impression, turning a standard presentation into an unforgettable experience.

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4 Practice Delivery

The way you deliver your message can be just as important as the message itself. Practice your speech multiple times to become comfortable with the flow and content. Pay attention to your pacing, tone, and volume to ensure clarity and impact. Consider recording yourself to identify areas for improvement. During practice, focus on breathing techniques to help manage any nerves and maintain a steady speaking rhythm. Remember, confidence in delivery comes from preparation, so invest the time to practice thoroughly before stepping onto the stage.

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Sharon Weygers

Habilidades de Comunicación para hacerte destacar | Fundadora de Mujeres en Tarima | Conferencista | Capacitadora corporativa | Miembro de Maxwell Leadership Academy | Keynote Speaker | Market Researcher | Speak Stronger
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No solamente practicar la entrega en sí, sino todos los posibles escenarios que pueden ocurrir... En caso de notar "desinterés" o "dispersión" por parte de la audiencia, ya tener de antemano estrategias y ganchos verbales y no verbales para ganar la atención. Practicar tu respuesta antes estos escenarios para mantener el dominio del momento y que no se vuelva un momento incómodo para nadie.

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5 Use Visual Aids

Visual aids can greatly enhance your public speaking by providing a visual context that complements your verbal message. When expanding your business reach, consider using slides, charts, or videos that highlight key points and provide evidence of your success. Ensure that these aids are simple, clear, and professional—they should support your message, not distract from it. A well-designed visual aid can help illustrate complex ideas, making them easier for your audience to understand and remember.

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6 Encourage Interaction

To truly captivate your audience, encourage interaction during your presentation. This could be through asking questions, inviting comments, or incorporating live demonstrations. Interaction keeps the audience engaged and makes them feel like active participants in your presentation. It also gives you the opportunity to address specific concerns or interests that may arise, demonstrating your willingness to connect with and learn from your audience. This two-way communication can be incredibly effective in making your speech more dynamic and memorable.

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You're expanding your business reach. How can you captivate audiences with your public speaking skills?

1

2

3

4

5

6

1 Know Your Audience

2 Craft Your Message

3 Engage Emotionally

4 Practice Delivery

5 Use Visual Aids

6 Encourage Interaction

Public Speaking

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You're expanding your business reach. How can you captivate audiences with your public speaking skills?

1

2

3

4

5

6

1 Know Your Audience

2 Craft Your Message

3 Engage Emotionally

4 Practice Delivery

5 Use Visual Aids

6 Encourage Interaction

Public Speaking

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感谢您的反馈

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