You're expanding your BD network. How can you effectively nurture potential leads after a networking event?
After attending a networking event, your business cards are likely bursting from your pockets, and your mind buzzing with potential. But the real work starts now—nurturing those leads. In business development (BD), effective follow-up strategies are crucial to transforming brief handshakes into lasting partnerships and profitable ventures. Here's how you can maintain the momentum and effectively nurture potential leads post-event, ensuring your BD network doesn't just grow, but thrives.