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You’re evaluating a Content Management system. What are the most common mistakes you should avoid?

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A content management system (CMS) is a software platform that allows you to create, manage, and publish digital content. A CMS can help you streamline your workflow, improve your user experience, and optimize your SEO. However, not all CMS platforms are created equal, and choosing the wrong one can lead to frustration, inefficiency, and poor results. Here are some of the most common mistakes you should avoid when evaluating a CMS for your website or project.

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Chetankumar Budanpur

Aspiring Digital Marketer | Partner Portal Specialist | Digital Content Management | Web Publishing | Project…
Martin Petkov

Writing & Marketing @ Cyfrin: World-class web3 education, tools, and security audits | "Metaverse AI" trilogy author
Samatha Vadiga

Co-Founder at AltTab Technologies | Top 1% Digital Marketing LinkedIn Voice | Sculpting Success Stories in Cyberspace |…

1 Mistake #1: Not defining your goals

Before you start comparing different CMS options, you need to have a clear idea of what you want to achieve with your content. What are your business objectives, target audience, content types, and desired features? How do you measure your content performance and ROI? How do you plan to scale your content in the future? By defining your goals, you can narrow down your CMS choices and focus on the ones that align with your vision and strategy.

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Chetankumar Budanpur

Aspiring Digital Marketer | Partner Portal Specialist | Digital Content Management | Web Publishing | Project Coordinator
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Here are some common mistakes to avoid: 1.Failing to clearly define organization's content management needs. 2.Choosing a CMS that cannot scale with your organization's growth. 3.Neglecting the usability of the CMS. 4.Selecting a CMS that cannot be easily customized. 5.Overlooking security features. 6.Failing to consider integration capabilities with other systems. 7.Choosing a CMS without considering the availability of support, regular updates, and maintenance can lead to issues with security, performance, and compatibility over time. 8.Focusing solely on upfront costs without considering long-term expenses like licensing fees, hosting, maintenance can result in unexpected financial burdens.

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Samatha Vadiga

Co-Founder at AltTab Technologies | Top 1% Digital Marketing LinkedIn Voice | Sculpting Success Stories in Cyberspace | Redefining Marketing Norms with a Touch of Innovation
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When assessing a Content Management System (CMS), steer clear of common pitfalls. Prioritize scalability to accommodate future growth. Opt for customization to align with your specific requirements. Ensure mobile responsiveness and robust SEO capabilities. Security is paramount, so choose a CMS with robust protection measures. Integration capabilities are essential for seamless operations. Lastly, prioritize user-friendliness to facilitate smooth usage. By avoiding these mistakes, you can make an informed decision when selecting a CMS.

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Martin Petkov

Writing & Marketing @ Cyfrin: World-class web3 education, tools, and security audits | "Metaverse AI" trilogy author
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Here are a couple of things to consider: Define KPIs to measure content success and ROI: - traffic - engagement - conversions - reach Choose a scalable CMS that: - supports multiple languages - integrates with platforms - enables efficient workflows Align the CMS with the overall content strategy! And this one is crucial! Don't overcomplicate. Pick the simplest and most affordable solution. ! That will also work as you scale. That's it, folks. Thank me later.

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Andreína Aguiar

Branding | Consultora | Fundadora de Kiubic Creative Lab | Board Advisor | Gestión de Marcas, Comunicaciones Estratégicas, Marketing, Neuromarketing | Profesora | Conferencista | Metodología del Brandtelling ? |
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?Estás buscando aumentar el tráfico web, mejorar la conversión, o aumentar la participación del usuario? Conoce a tu audiencia profundamente, ya que esto influirá en el tipo de contenido que debes producir y, por ende, en las funcionalidades que tu CMS debe ofrecer. Identifica los tipos de contenido que planeas gestionar, ya sean blogs, videos, estudios de caso o infografías. Cada formato puede tener requisitos técnicos específicos. Además, considera la facilidad de uso, integraciones con otras herramientas, opciones de SEO, y capacidades de análisis y reporte para medir el desempe?o del contenido y el ROI. Evalúa cómo tu estrategia de contenido podría evolucionar y asegúrate de que pueda escalar.

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2 Mistake #2: Ignoring the user interface

The user interface (UI) of a CMS is the part that you and your team will interact with on a daily basis. It should be easy to use, intuitive, and responsive. A poor UI can make your content creation and management process frustrating, time-consuming, and error-prone. You should look for a CMS that offers a user-friendly dashboard, a flexible editor, and a preview mode. You should also test the CMS on different devices and browsers to ensure compatibility and accessibility.

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3 Mistake #3: Overlooking the security and maintenance

The security and maintenance of a CMS are crucial for protecting your content and your website from hackers, malware, and downtime. You should look for a CMS that offers regular updates, backups, and support. You should also check the security features and policies of the CMS provider, such as encryption, authentication, and compliance. Additionally, you should consider the hosting options and costs of the CMS, whether it is cloud-based, self-hosted, or hybrid.

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4 Mistake #4: Forgetting the customization and integration

The customization and integration of a CMS are important for enhancing your content functionality and appearance. You should look for a CMS that allows you to customize your design, layout, and branding. You should also look for a CMS that integrates with your existing tools and platforms, such as analytics, email marketing, social media, and CRM. Moreover, you should look for a CMS that offers a rich selection of plugins, extensions, and APIs that can add more features and capabilities to your content.

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Muhammad Asim

Data Analyst ?? || Content Strategist || AI Enthusiast?? || Helping Businesses and Digital Creators' to develop user experience based strategies to unlock the growth
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Now every business wants to personalise their content according to their audience. To find the exact same thing in CMS is not possible in most cases. So, check the flexible CMS which helps you in customisation and integration and also has community support.

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5 Mistake #5: Settling for the cheapest or most popular option

The price and popularity of a CMS are not the best indicators of its quality and suitability for your needs. A cheap CMS may have hidden fees, limitations, or risks. A popular CMS may have too many features, complexity, or competition. You should look for a CMS that offers the best value for your budget and goals. You should also look for a CMS that has a good reputation, reviews, and support in your industry and niche.

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6 Mistake #6: Skipping the trial or demo

The best way to evaluate a CMS is to try it out for yourself. A trial or demo can give you a hands-on experience of how the CMS works, how it meets your expectations, and how it solves your problems. You should look for a CMS that offers a free or low-cost trial or demo period, preferably with full access to all the features and functions. You should also use this opportunity to ask questions, get feedback, and compare alternatives.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Martin Petkov

Writing & Marketing @ Cyfrin: World-class web3 education, tools, and security audits | "Metaverse AI" trilogy author
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Here's what else I'd consider: Engage CMS vendors directly. Request detailed product walkthroughs. Thoroughly assess capabilities. You may miss a lot of things when trialling a demo. Prioritize CMS options with comprehensive training resources, tutorials, and documentation. Involve a cross-functional team in trials. Evaluate the CMS from diverse user perspectives. Negotiate flexible trial lengths. Test the CMS for your unique requirements. Leverage professional services for hands-on CMS implementation support during evaluation. Gather user feedback throughout trials to validate CMS usability and adoption potential. Success is never certain, but with these tips, you exponentially increase your chances. Trust me on that one!

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Scott Steinhardt

Head of Communications at Reality Defender
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Even with the glut of available CMS solutions, I've been at a couple of places that suggested that nothing truly existed to fit our own hyperspecific purposes, and that we should just build one on our own. If someone suggests this, ignore them and never take them seriously again.

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You’re evaluating a Content Management system. What are the most common mistakes you should avoid?

1

2

3

4

5

6

7

1 Mistake #1: Not defining your goals

2 Mistake #2: Ignoring the user interface

3 Mistake #3: Overlooking the security and maintenance

4 Mistake #4: Forgetting the customization and integration

5 Mistake #5: Settling for the cheapest or most popular option

6 Mistake #6: Skipping the trial or demo

7 Here’s what else to consider

Content Management

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You’re evaluating a Content Management system. What are the most common mistakes you should avoid?

1

2

3

4

5

6

7

1 Mistake #1: Not defining your goals

2 Mistake #2: Ignoring the user interface

3 Mistake #3: Overlooking the security and maintenance

4 Mistake #4: Forgetting the customization and integration

5 Mistake #5: Settling for the cheapest or most popular option

6 Mistake #6: Skipping the trial or demo

7 Here’s what else to consider

Content Management

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