You’re an entrepreneur with a new product. How can you convince investors to take a chance on it?

You have to tune into radio WIFM "What's In it For Me"! Which of their problems are you solving and how will it benefit them not just how it benefits the end user.

Focus more on not just what people want/need, but also how much your audience will actually pay for/contribute to the product/service offering. Plenty of products and services are welcomed by customers but few would actually pay much for it. Without a sustainable value proposition, the business will be destined to fail.

Before even pitching to them, develop your customer avatar. Who would likely be the main customer profile based on the product that you've developed? Who are these people? What's their demographics, attitude, preferences, pain points and aspirations? A product would only be appealing when it could help solve their problem or facilitate towards their goals.

Sin duda alguna, le hablaría al hemisferio izquierdo de su cerebro: datos, cifras, retorno de inversión, estrategias para minimizar el riesgo, proyecciones de venta, tendencias de la industria...

Knowing the target audience is important for the success of any sales pitch. First of all, understand their needs, interests and expectations. Identify goals, pain points, and preferences, as well as the types of products they invest in and why. Learn how they evaluate and compare opportunities and be prepared to deal with questions and objections. Tailoring your message to their specific concerns and showing how your product meets their needs is key.

Your value includes your personality, skill, and history of success. Be sure to explain whether you have brought other products to market, you have started other companies, built teams, and most importantly whether you are coachable. Your investors want you to be successful and need you to be trainable in new situations.

What I find helpful in defining the value proposition is to actually speak to existing clients. Ask them in their own experience- what do they think of your uniqueness as compared to other products?

Desarrollar un elevator pitch que deje totalmente claro para quién es mi producto / servicio, pero también para quién NO es. Vital tener claridad en el público objetivo

Investors have to accept that your idea is: 1. Viable 2. Different 3. Profitable Everything else is part of a negotiation on terms.

The most important thing to understand is that a pitch is not so much about you making a good deal but more about the investors making an even better deal. And that means that a pitch is not about getting them to cheer for your brilliance (or the brilliance of your idea) but to make them see why investing in your idea would be a brilliant move by *them*? So, figure out why exactly it *is* a brilliant move for them? What makes this a perfect match for *this* investor? What would make it a truly irresistible deal for them?

Soy fiel defensora de incluir en tu storytelling tus fuentes de autoridad, qué es eso que te faculta para estar ahí, en público, frente a otros. Hay que nutrir con datos y resultados reales nuestra credibilidad

Beyond delivering a captivating pitch with an impactful storytelling, it's important for the investors to understand that you product does answer to a real pain. Your best investor will always be your customer; and there is no bigger mistake for an investor than investing in a product that doesn't solve any problem. The best way to convince him of the opposite is to illustrate this with your own story, and how you actually felt or observed the pain you're solving. Crafting it in a powerful and captivating story will trigger the emotional response needed to get a real interest from them. If you can support it with impactful data on your product KPIs, you're all set!

Facts tell, stories sell. To make a successful pitch you need to make investors care not just about the product, but about you. You need to tell a story that brings them into the journey so they can see themselves being part of it. How did your product come to be? What real problem of your customer are you solving? What Previous successes you can demonstrate? What will it look and feel like to have this product? What objections can you overcome in the pitch?

Structure your story A good pitch is not just a list of facts and features, but a story that engages and inspires your audience. You need to structure your story in a way that captures their attention, piques their interest, and moves them to action. A simple and effective structure is as follows: Start with a hook, which is a powerful opening that grabs attention and introduces the problem or opportunity. Then, present your solution, what your product is and how it works. Next, show your traction, which is evidence and validation of your product’s value and potential. Finally, finish with a call to action, which is what you want them to do next, like sign up, schedule a demo, or join your team.

Craft a compelling narrative around your product. Start with the problem you're solving, how you discovered it, and the journey to your solution. This story should flow logically, leading to why your solution is the best option.

For a product that has lack of social proof yet, you are the product. Your emotion affects your expression. Be mindful of your choice of words. Instead of saying new, reframe into pioneer. Instead of saying fresh, reframe into innovative.

Delivering with passion means conveying enthusiasm and confidence when presenting your pitch. Practice your speech to speak fluently, use vocal variety and gestures to express yourself better. Be prepared for questions and objections, responding calmly and respectfully. And, above all, be authentic and let your personality shine during the presentation.

Passion is infectious. Present with enthusiasm and confidence. Show your commitment to the product and its potential impact. Your belief in the product can be a powerful persuader for investors.

After your presentation, it is essential to follow up with investors. Send a thank you note, summarizing the key points and providing additional requested information. Keep them updated on your progress and invite them for more conversations. Ask for feedback and referrals, demonstrating trust and building relationships to increase your chances of closing business.

After your pitch, follow up with investors. Provide additional information, answer questions, and keep them updated on your progress. This not only shows your dedication but also keeps the conversation going.

To persuade investors, start with unwavering belief in your product. Conduct thorough market analysis and arm yourself with solid investment knowledge. Your pitch should exude confidence and leverage your market insights as a persuasive tool. Highlight your product's unique value to create a sense of urgency (FOMO). If persuasion falters, pivot to presenting complex data that underscores potential. Sometimes, a little confusion can spark intrigue.

If you are an entrepreneur and have a new pitch for investors, you would have done all the above 5 options mentioned in the article. According to my experience I found that truth and honesty are the only things required to get a buy in from the investors. Lay it all bare, the benefits, the shortcomings, your shortcomings too. "It takes a great deal of courage to make a convincing story for the pitch but a great deal more to lay out the truth as is"

Craft a striking pitch presentation which can be delivered in under 2 minutes. Have a compelling financial model to demonstrate profitability, scalability and high returns potential. Stress the uniqueness of your product, its competitive advantage and excellence of your team.

In addition to what else has been discussed consider -Prove your idea's worth, validate that your product solves a significant problem in a sizable market. Know your competitors and clearly explain how your solution is different and better. -Provide realistic financial projections, detailing how you will generate revenue and achieve profitability. -Showcase your team, investors bet on people as much as ideas. Highlight your team's expertise, experience, and passion. -Acknowledge potential challenges and showcase your team's resilience and adaptability. Investors look for companies capable of overcoming roadblocks and scaling effectively.

Try offering a sample of the program or product for free. Can they join you at a seminar, touch and feel the item? Giving them the experience is a great way for them to really understand the benefits of it.