You're entering a new market with unique consumer behaviors. How should you adjust your brand personas?
In a new market, adapting your brand personas is crucial for resonance. To adjust effectively:
How do you tailor your brand personas when entering new markets?
You're entering a new market with unique consumer behaviors. How should you adjust your brand personas?
In a new market, adapting your brand personas is crucial for resonance. To adjust effectively:
How do you tailor your brand personas when entering new markets?
-
From my experience with Pepsi in Sri Lanka, I learnt that even well-established brands need to adapt locally. Research the cultural nuances: We focussed on local connsumption trends to understand what truly resonates in market Tailor messaging: to reflect the locally unique preferences and emotional triggers. One size never fits all: Some of our high performing Indian campaigns didn't work there untill we tailored them locally.One key thing we noticed was that consumers in SL valued both tradition and modern aspirations. Our strategy eventually revolved around being innovative and respectful of local traditions. Feedback is key: adjust continually and be flexible. So, embrace local culture, test your assumptions, and be willing to pivot!
-
When expanding into new markets, I focus on deeply understanding the local consumer psyche through detailed research and real-world engagement. I then refine our brand personas to reflect cultural values and behaviors, ensuring authenticity and relevance that drive stronger, lasting connections.
-
When expanding into a new legal market, I found it essential to research the unique IP concerns of that region. Conduct thorough market research to understand regional laws, cultural nuances, and the specific needs of the local client base. Tailor your brand persona to address these localized concerns. For example, when working with international clients, I adjusted our messaging to emphasize expertise in global IP law, helping us better resonate with diverse client expectations.
-
If you’re entering a new market with unique consumer behaviors, and your brand personas don’t match up. You’re relying on assumptions, not insights. Get local data. Conduct focus groups. Refine your personas based on real behavior, not just demographic profiles. Adapt your messaging to reflect their pain points and motivations. The goal isn’t to change your brand’s DNA—it’s to fine-tune how you speak to a new audience so they see themselves in your story.
-
Go local. 1. Adjust your personas to what's locally acceptable for the new market you're entering. 2. Localise the partnerships and collaborations to make it relatable. 3. Ensure your brand values remain intact, but you tweak and adjust only specific traits that appeal to the local consumers. 4. Understand the consumer buying behaviour and conduct market reasearch that will support your GTM strategy.
更多相关阅读内容
-
Market DevelopmentHow do you benchmark and learn from best practices and examples of market vision and mission statements?
-
Creative StrategyYour team is divided on the target audience's needs. How will you align their contrasting interpretations?
-
Market ResearchHere's how you can enhance your market research by being adaptable and flexible with emotional intelligence.
-
Emotional IntelligenceHere's how you can use emotional intelligence to anticipate and respond to market trends.