You’re developing an e-commerce marketing strategy. What should you prioritize to get the best results?

Dive into who your customers are, what they're looking for, and how they move online. Tools like Google Analytics, surveys, and social media insights are great for gathering info on their demographics, likes, dislikes, and the paths they take on your site. Use this data to build detailed buyer profiles, break your audience into segments, and customize your communication and deals to meet their specific desires and challenges.

Prioritizing Customer Understanding in E-commerce Marketing ? Data Collection Tools: Utilize tools like Google Analytics, customer surveys, and social media analytics to gather valuable insights into customer demographics, preferences, and behavior. ? Create Buyer Personas: Develop detailed buyer personas based on the collected data to better understand your target audience's needs, pain points, and online behavior. ? Audience Segmentation: Segment your audience based on demographics, interests, and behavior to tailor your marketing messages and offers for maximum relevance and impact. ? Personalized Marketing: Use the insights gained from customer understanding to personalize marketing campaigns enhancing customer conversion rates.

Here are some tips: Understand your target audience deeply. Focus on creating compelling and relevant content. Utilize data-driven approaches for continuous optimization.

Where's missing number 8? Know your product. How can you do anything else without an intimate knowledge of what your offering is?

- Help shoppers find what they need fast. Intuitive menus, robust search functionality, and smart filtering options are key, especially if you have a large inventory. - Curate complete outfits or sets on your product pages, making upselling easy and helping customers visualise styling possibilities. - Use chatbots with AI capabilities to offer 24/7 customer support, answer basic questions, and even guide product recommendations.

Prioritizing Website Optimization in E-commerce Marketing ? Performance Improvement: Utilize tools like PageSpeed Insights, GTmetrix, and Lighthouse to identify and address issues related to site speed, loading time, and overall performance. ? User-Friendly Design: Implement intuitive navigation clear calls-to-action and engaging visuals to enhance user experience and encourage conversions. ? Security Measures: Implement robust security measures, such as SSL certificates and secure payment gateways, to protect customer data and build trust. ? SEO Optimization: Apply SEO best practices, including keyword research, meta tag optimization, and content optimization, to improve your website's visibility and ranking on search engine results pages.

In the case of managing your brands Official Stores on different platforms (ie, Lazada or Shopee), you would want to ensure that your product listing, promotions & variants are clear. Also try to AB test your listing visuals and copies to get an understanding of which version that can help to convert better. Overall idea is to ensure a great customer journey that leads to a smooth checkout.

Putting your website first is key in any e-commerce marketing strategy. Think of your site as the digital version of a physical store - it needs to be quick, welcoming, and safe. Make sure it looks good on phones, is easy to get around, and that everything from the text to the pictures grabs attention and explains clearly what you're offering. Don't forget about SEO - using the right keywords, meta tags, and linking internally can really help people find your site easier on search engines.

Crafting an e-commerce strategy is like painting a masterpiece! Here's how to make it pop: Focus on post-purchase joy ??, team up with micro-influencers for authenticity ??, add a twist to referral programs ??, optimize for voice search ???, get creative with user-generated content ??, offer diverse payment options ??, and dive into conversational commerce with chatbots ??. With these tricks, your brand will shine bright in the online world! ??

The performance improvement with email marketing specifically is decreasing your overall cost per acquisition. But, you get two other key revenue-generating benefits using email marketing. 1. You maximise the amount of prospects that turn into sales. (Front-end benefit) Use a compelling offer to get your prospects' email. (Eg. 15% off, a chance to win x, etc…) Set up specific flows to increase sales at each bottleneck point. Eg. Browser abandonment & cart abandonment. 2. You increase the average customer lifetime value. (Back end benefit) After a sale takes place you can sell to your customers again by leveraging upsells, cross-sells and down-sells.

Leveraging Email Marketing for E-commerce Success ? List Segmentation: Segment your email list based on customer behavior, preferences, and purchase history to deliver more targeted and relevant content. ? Engaging Content: Craft compelling subject lines, personalized messages, and visually appealing content to capture subscribers' attention and drive engagement. ? Personalization: Use dynamic content and personalized recommendations to tailor your emails to each recipient's interests and preferences. ? Optimization: Test different email formats, send times, and frequency to identify the most effective strategies for your audience.

In Ecommerce the right email marketing setup will get you the biggest wins ever. Paid ads will fuel your acquisition game, but email will continuously get you the most out of your existing customers. On bad days when paid strategies are not getting the desired results, email campaigns can save the day! It’s such a luxury to have a direct communication line with your subscribers. Klaviyo is by far the best ecommerce email marketing tool I have come across. It’s a beautiful engine designed to power-up online stores and help online store owners to precisely target their communication based on user behavior and purchase history.

For Ecommerce, in order to really achieve your GMV target, email marketing alone will not be enough. It’s important to have a solid CRM strategy that also encompasses push notifications (App Push) strategy with a customer lifecycle management (CLM) roadmap laid out. Because you’ll need to know exactly which stage of customers (Non user, New buyer, returning buyers or brand loyals) you are targeting/speaking to in order to customize your messages to engage them better, how frequent to engage (via EDM or App Push) without overwhelming them.

Social media is crowded, so finding ways to break through the noise is crucial. Try these less obvious approaches: - Seek out smaller, highly engaged Facebook Groups, subreddits, or Discord servers related to your niche. Participate authentically – don't just spam with ads. - Encourage customers to tag you in posts of them using your products. Repurposing this content builds trust and is more cost-effective than hiring a professional creator.

Harnessing Social Media Marketing for E-commerce Success ? Platform Selection: Choose the social media platforms that align with your target audience demographics, interests, and behaviors. ? Content Strategy: Develop a diverse content strategy that includes product showcases, customer testimonials, behind-the-scenes glimpses, promotions, and interactive elements like polls or quizzes. ? Engagement: Actively engage with your audience by responding to comments, messages, and mentions promptly and authentically. ? Community Building: Foster a sense of community among your followers by encouraging discussions, featuring user-generated content, and organizing contests or giveaways.

Focusing on social media marketing is a must for your e-commerce strategy. It's a fantastic way to reach out, build your brand's image, and connect with your audience. Platforms like Facebook, Instagram, Twitter, and Pinterest are perfect for showing off what you sell, sharing positive feedback from customers, and running promotions. Encourage your customers to post their own content with your products – it's great for authenticity.

Smaller businesses might feel resource-strapped when it comes to content, but remember – valuable doesn't have to mean expensive! Go Live: Host casual Q&A sessions or unboxing videos on relevant platforms. This personalises your brand and lets customers directly interact. "Edutainment" Content: Weave short, fun tutorials or tips into your usual product posts. Show people new ways to use what you sell, making your content both helpful and promotional.

Crafting Compelling Content ? Content Variety: Utilize a mix of content formats such as blogs, videos, infographics, and webinars to cater to diverse audience preferences. ? Educational Value: Ensure your content provides valuable insights, addresses customer pain points, and offers practical solutions or tips. ? Optimization: Implement SEO best practices to improve your content's visibility and reach on search engines. ? Call to Action: Include clear and persuasive calls to action that guide readers towards desired actions, such as making a purchase or signing up for a newsletter. ? Distribution: Share your content across multiple channels including your website, and relevant online communities to maximize its reach and impact.

Don't think you need fancy analytics tools to get insights! Here's how to make the most of what you have: - Use built-in poll features on your social channels to get quick feedback on preferences, product ideas, or the kind of content your audience wants to see. - Send brief post-purchase surveys to gauge customer satisfaction and identify any issues in the purchase process. - Check your website analytics to see which social platforms, blogs, or other sites are sending you the most valuable (converting) traffic.

Before you start ensure you and your sales and operations counterparts all have the same target audience. This will ensure that all efforts are focused on the same goal

In this eCommerce space, it’s definitely crucial to analyze your multi-channels targeting, in order to be efficient in your spending to optimize performance during campaign days vs BAU days. Look into your Search strategy for each platforms that should cover category, brand and generic keywords. Also look into Affiliate Marketing channel, as the commission (%) given may also play a part in driving traffic to your stores. The other channels to look at are also such as FB and Instagram ads and TikTok platform to build continuous trendy content that highlight your brands and their USPs.