You're debating the tone of social media posts with your team. How do you find common ground?

What do you want to achieve with your social media? Educate, entertain, or engage? ?????? Clear goals guide your tone. Informative for education, playful for fun. This keeps everyone on the same page. ??

Examples: Review past campaigns and examples with different tones (e.g., casual vs. formal) to understand their impact. Consider Brand Values: Determine which tone best represents your brand's identity and message. Test and Learn: Propose testing a mix of tones in a few posts to see what resonates with your audience. Gather Feedback: Collect input from both the team and the audience to guide your decision.

To find common ground, make sure everyone understands the brand’s voice and what the audience likes. Use data to help make decisions and keep the brand consistent. Have open conversations with the team to include different views while staying true to the main message.

It's always good to have your goals defined with your team before you start working. A great team is formed with a great leader at the helm, and without a great leader, you can't have a great team. So, lead by example. Show people how to act, and they will follow you. Of course, you'll also need to treat everyone with respect, but that's another story.

Guidelines should explicitly outline the brand's tone of voice to maintain consistency. Remember, each platform has its unique audience, so adaptability is crucial. As the saying goes, 'Content is king, but distribution is queen.' Tailor your tone to fit each platform while staying true to your brand identity.

-Create an environment where team members feel safe expressing their viewpoints without fear of dismissal -Ensure everyone listens to each other’s ideas and perspectives attentively -Align discussions around how each suggested tone or idea can benefit the brand's social media objectives -Use analytics and past performance data to guide the decision-making process -Assess ideas based on their merit and potential impact, not on personal preferences -Promote a culture where feedback is constructive and aimed at improving the project By fostering an environment where ideas are critically assessed rather than personally critiqued, you can navigate through differing opinions to arrive at a consensus that serves the brand's best interests.

Brainstorming is not a debate. The most common mistake is that we do not know how to brainstorm and then we fail at the next steps like debate. Brainstorming should be a free-flowing, judgment-free zone. It's a time for generating ideas without criticism. The best thing about content creation is the creativity. Give all team members the opportunity to be heard and express their ideas. Then, and only then, can we have a fair and equal debate and decide.