You're debating SEO vs. user experience with colleagues. How do you find the perfect balance?

1- Keyword Research 2- On-page SEO 3- Technical SEO 4- Off-page SEO 5- Local SEO 6- Content Marketing 7- Analytics and Reporting 8- User Experience By focusing on these essentials, you can improve your site's visibility, drive more organic traffic, and achieve better search engine rankings.

In the SEO vs. UX debate, I champion collaboration! Here's my approach: First, we focus on high-quality, informative content. This naturally attracts search engines and keeps users engaged. Second, we prioritize clear, concise writing and a logical structure. This makes the content easy for both users and search engines to navigate. Third, we strategically integrate relevant keywords. This helps users find our content while maintaining a natural reading flow. By creating content that serves both users and search engines, we achieve the perfect SEO-UX balance. Remember, happy users often lead to better search rankings anyway!

In my experience, you can have great user experience (UX) but if you don't have a SEO content strategy in place that aligns with your user experience content strategy, your entire strategy is going to fall short. It's important to think of them as supporting pillars, where the search engine relies on the user experience. So when compiling your UX content, you have to keep in mind what the search engine is going to be looking for to be fully optimised; bringing your content to the top of search results as well as your products/services top of mind to prospects. It's about finding the right balance between the search engine needs and content specifications, for example, length of sentences, and keywords being used across products.

One of the key moments of my career was the launch of a very important website. I was responsible for managing a team including several professionals such as webmasters, editors and a UX UI specialist. At one point I have realised that the UX UI expert was not 100% understanding the rationale of our project. This was slowing down our project. At the beginning I hesitated, but then I realised that waiting would have jeopardised the entire project. I took the hard decision to replace this person with another expert. It wasn't easy at all, but then I realised that it was the right decision for the team and for the project. It's nobody fault. It just that UX UI is paramount and should never be neglected.

The goal of SEO: attract users with quality content… content that is easy to read and answers their questions. The goal of Google: provide users with a good search experience with the best quality content. So, what is there to debate? SEO is fundamentally about user experience.

A friend of mine, who happens to be a successful publisher, has recently taken a decision that may have irreversible effects. Together with his team he worked night and day to launch the new release of his online magazine. The objective was to revamp the website, to add new functionalities for the users, but the result was veey poor: - The website has dropped in terms of SEO indexing. -The user experience hasn't improved as expected. Since then he has been working to improve the new website, but he is still struggling to find a balance between SEO basics and user experience.

Informative: Content should answer the questions and solve the problems your audience is searching for. This helps improve your search rankings since search engines prioritize content that is relevant and helpful to users. Valuable: Providing unique insights, actionable tips, and high-quality information increases the perceived value of your content. Valuable content keeps users engaged, encourages them to spend more time on your site, and increases the likelihood of social shares and backlinks. Relevant: Understanding your audience’s needs and tailoring your content to meet those needs ensures that visitors find what they're looking for.

In Italian we say: better is the enemy of good. My advice is to keep stuff simple and user-friendly as much as possible. It is useless to publish hundreds of new articles if the content is not showcased and retrievable easily by the the reader. Maybe you recall the time when everybody wanted to use Flash for their wesbsites. An incredible waste of time and money for everyone, and eventually nobody's band was broad enough to load it!

Site architecture Mobile-friendliness Page load time Benefits for SEO and UX SEO: Search engines favor fast-loading, mobile-friendly websites with clear structures. Better indexing and higher rankings in search results. UX: Improved user satisfaction with faster, more accessible, and easier-to-navigate websites. Lower bounce rates and higher engagement rates.

Core Web Vitals: Google's emphasis on page experience metrics like loading performance, interactivity, and visual stability. Mobile-First Indexing: Ensuring that your website is fully optimized for mobile devices. Voice Search Optimization: Adapting content for voice search queries. AI and Machine Learning: Leveraging AI for content creation, personalization, and chatbots. User-Centric Design: Prioritizing accessibility, intuitive navigation, and engaging interfaces. Content Quality: Emphasizing original, relevant, and high-quality content. Video Content: Increasing use of video for engagement and SEO benefits.

Sometimes all we need is to adapt to a temporary situation, notably when we are moving from a platform to another or when we change contractor or provider. As long as that situation is temporary, we can adapt and improve our resilience.