1. FOMO, Brand should be able to create fear of missing out for franchisee. 2. Growth: Growth of brand aligns franchisee to stick for long term. 3. Constant Value addition: Value addition to franchisee on regular basis gives reason to franchisee stick for long term. 4. Make them feel owner: May be involve them in ESOP program.

Ensure long-term brand integrity by establishing clear brand standards and protocols, providing ongoing training and support to franchisees, and regularly monitoring and enforcing compliance. Encourage franchisees to adopt a long-term perspective by offering incentives for sustainable practices and recognizing those who prioritize brand integrity. Foster a culture of collaboration and open communication to address concerns and align franchisees with the brand's overall vision and values.

La vision et les valeurs de la marque doivent être parfaitement comprises et intégrées au sein de l’organisation des franchisés. Pour y parvenir, notre méthode de recrutement est principalement orientée sur le profil du franchisé, afin de garantir un alignement avec la stratégie à long terme et d’anticiper les éventuelles déviations à court terme. Cela nécessite une proximité constante et une compréhension claire des défis et des réalités rencontrés sur le terrain. Ainsi, nous assurons que chaque franchisé adhère pleinement à la culture de la marque tout en adaptant les pratiques pour rester en phase avec nos objectifs globaux.

Almost Impossible. You should have taken the long-term perspective for yourself while offering franchisees and should have really been choosy while signing-up. Now that you did it hurriedly for short-term gains, you have no choice now than to change them gradually with a strategy to terminate the lot and appoint new ones with like-minded franchisees. But it's not easy.

It's essential to reinforce the importance of consistent quality and brand standards. Start by clearly communicating the value of maintaining brand reputation for sustainable growth, showing how long-term success benefits both the franchisee and the brand. Implement strict adherence to operational guidelines, quality control measures, and customer service standards through regular audits and support. Offer incentives that reward franchisees for meeting long-term performance goals, such as customer loyalty and repeat business, rather than just short-term sales. Additionally, provide training programs that emphasize brand values and long-term strategies to align their focus with the overall vision.