登录查看更多内容

Last updated on 2024年7月20日

You're creating a new food product. How do you balance innovation with traditional taste preferences?

由人工智能和领英社区提供技术支持

In the dynamic world of food science, creating a new food product is a thrilling challenge that blends creativity with consumer psychology. You're tasked with innovating without alienating, crafting something novel yet familiar. This delicate dance requires understanding traditional taste preferences while pushing the envelope. It's about respecting the past as you boldly step into the future of food. As you embark on this journey, remember that the key to success lies in striking the perfect balance between innovation and the comforting allure of tradition.

此文章中的业界达人

由社区从 9 条内容中精选。了解更多

Tanvi K

Top Food Science Voice ??| R&D | Product Development | Technical Marketing | Content Creator

2 个答复
FT Divyanshu Gupta

Senior Executive - Quality @1.5 degree, Student mentor (UGC-NET, CUET) @Agrivision4u, PU'24, DU-BCAS'22, Member &…

1 Taste Roots

When developing a new food product, it's crucial to start by analyzing the taste profiles that resonate with your target audience. Traditional flavors form the foundation of culinary preferences, often rooted in cultural and regional histories. By identifying these core tastes, you can create a product that feels both innovative and familiar. Use these traditional flavors as a springboard for creativity, ensuring your product pays homage to the past while offering a unique twist that captivates modern palates.

添加您的观点

Tanvi K

Top Food Science Voice ??| R&D | Product Development | Technical Marketing | Content Creator
举报内容
Conduct thorough market research to understand the traditional tastes and preferences of your target audience. This will help you identify what they value most in their food products.

已翻译

赞
Jaydip Gadhiya

Food Technologist | QA | QC | NPD | 6+ Years in Food Sector
举报内容
The first step is to conduct a market survey of all available products. Research their taste, flavor, color, and mouthfeel. By understanding these aspects, you can identify areas for improvement. Aim to enhance each element by at least 1%, resulting in a superior, innovative product that combines traditional quality with new improvements.

已翻译

赞

2 Consumer Insight

Gaining deep insight into consumer preferences is essential. Conduct surveys, focus groups, and taste tests to gather data on what flavors and ingredients your audience gravitates towards. Understanding the demographic's eating habits, health concerns, and lifestyle choices will inform your innovation process. This data-driven approach allows you to tailor your product to meet the nuanced needs and desires of your consumers, ensuring that your innovation aligns with their traditional taste preferences.

添加您的观点

Dacio Roberto Brein

Gerente de Pesquisa | Especialista em Inova??o de produtos | Gest?o estratégica P&D | Controle de Qualidade | Desenvolvimento de embalagens
举报内容
As etapas do desenvolvimento de alimentos geralmente incluem pesquisa de mercado, formula??es, testes de laboratório, desenvolvimento de protótipos, testes de aceita??o sensorial, ajustes de formula??o e produ??o piloto antes do lan?amento final do produto. Os consumidores orientam as escolhas da indústria de alimentos e bebidas. Cada vez mais conscientes da sua for?a para com um produto alimentício, esses cientes priorizam a transparência, a confiabilidade e as inova??es nos processos. Se os clientes desejam novos produtos sendo desenvolvidos, ir?o procurar as empresas que aceitarem este processo e fizerem frente ao desafio. Cada vez mais consumidores querem novos produtos, sabores, op??es nutritivas e seguras.

已翻译

赞

3 Flavor Fusion

Incorporating innovation into your food product can be achieved through flavor fusion, where you blend traditional tastes with unexpected ingredients or combinations. This method can intrigue consumers and invite them to experience familiar flavors in new ways. However, be mindful of how far you push the boundaries, as too radical an innovation might alienate those with conservative palates. The goal is to create a harmonious blend that excites without overwhelming.

添加您的观点

Tanvi K

Top Food Science Voice ??| R&D | Product Development | Technical Marketing | Content Creator
举报内容
Introduce new elements gradually. Rather than completely overhauling a traditional dish, make small, innovative tweaks that enhance the existing flavors without overwhelming them.

已翻译

赞
Tanvi K

Top Food Science Voice ??| R&D | Product Development | Technical Marketing | Content Creator
举报内容
Introduce new elements gradually. Rather than completely overhauling a traditional dish, make small, innovative tweaks that enhance the existing flavors without overwhelming them.

已翻译

赞

4 Texture Talk

Texture plays a pivotal role in how a food product is perceived and can be an avenue for innovation. Consider how altering the texture can enhance the eating experience while still maintaining a sense of familiarity. For example, offering a crunchy version of a typically soft snack can provide an innovative twist that piques interest. When experimenting with texture, ensure that it complements rather than conflicts with traditional taste preferences.

添加您的观点

Tanvi K

Top Food Science Voice ??| R&D | Product Development | Technical Marketing | Content Creator
举报内容
Use high-quality ingredients in both traditional and innovative dishes. This ensures that the core taste remains appealing, even when new elements are introduced.

已翻译

赞
FT Divyanshu Gupta

Senior Executive - Quality @1.5 degree, Student mentor (UGC-NET, CUET) @Agrivision4u, PU'24, DU-BCAS'22, Member & awardee (AFSTI), Ex-Intern IIT-ROORKEE
举报内容
Innovation has an intricate role to play in new product development. It is even more difficult when it's a traditional food product as some products have specific ingredients which can't be omitted. So in depth knowledge about each and every ingredient, it's role, characteristics and reactivity with other ingredients must be carefully studied while formulating new products.

已翻译

赞

5 Health Harmony

Today's consumers are increasingly health-conscious, which presents an opportunity to innovate by incorporating healthier ingredients into traditional products. Consider using natural sweeteners, whole grains, or plant-based alternatives to align with health trends. However, it's important to balance these healthier choices with the taste profiles your audience expects. The challenge lies in improving nutritional value without compromising on the flavors that consumers love.

添加您的观点

Ingrith Venancio

Engenheira de Alimentos | MBA em Gest?o de Vendas | Novos Negócios | Inbound & Outbound Marketing | Inova??o & Vendas Técnicas
举报内容
Além de saudabilidade, o consumidor tem a cada dia buscado por mais produtos com propósito. Inova??o também pode ser fazer o tradicional de uma forma diferente. Produtos preocupados com a sustentabilidade tem ganhado destaque sem “reinventar a roda”, mas trazendo inova??o com propósito. Um excelente case de sucesso recente é a água na garrafa.

已翻译

赞

6 Marketing Mix

Finally, how you market your new food product can help bridge the gap between innovation and tradition. Use storytelling to connect the product's novel aspects with familiar experiences or memories. Highlighting the traditional roots of your product while showcasing its innovative features can create an emotional resonance with consumers. Effective marketing communicates the value of both the old and the new, enticing consumers to embrace your product as a fresh take on a classic favorite.

添加您的观点

Tanvi K

Top Food Science Voice ??| R&D | Product Development | Technical Marketing | Content Creator
举报内容
Engage with your customers regularly to gather feedback on new products. This helps you understand their reception and allows you to make adjustments to better meet their expectations.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Food Science

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

You're creating a new food product. How do you balance innovation with traditional taste preferences?

1

2

3

4

5

6

7

1 Taste Roots

2 Consumer Insight

3 Flavor Fusion

4 Texture Talk

5 Health Harmony

6 Marketing Mix

7 Here’s what else to consider

Food Science

给文章评分

感谢您的反馈

更多Food Science相关文章

更多相关阅读内容

You're creating a new food product. How do you balance innovation with traditional taste preferences?

1

2

3

4

5

6

7

1 Taste Roots

2 Consumer Insight

3 Flavor Fusion

4 Texture Talk

5 Health Harmony

6 Marketing Mix

7 Here’s what else to consider

Food Science

给文章评分

感谢您的反馈

查看其他技能