Interactive content is a powerful way to engage your audience, collect data, and generate leads. But how do you choose the best platform to create and publish your interactive content? In this article, we'll compare some of the most popular options and help you decide which one suits your needs and goals.
Interactive content is any type of content that requires the user to actively participate, rather than passively consume. Examples of interactive content include quizzes, polls, surveys, calculators, games, interactive videos, and more. Interactive content can help you achieve various objectives, such as increasing engagement, boosting conversions, educating your audience, or collecting feedback.
While all creative content is an expression of talent and created for the best understanding of the audience, I personally respect interview podcasts and video as live experience is the best content. Personally my content is on the podcast tab of SMART INSPIRATION UAE TRAINING which is our website and people from all over the world get in touch with us for trainings. So I believe it is the quality of content than empty marketing as we have an informed audience today and yesterday's methods won't work in new spaces where audiences are well informed. IQ has taken a step back. It is the EQ world
Various audience demographics can find interactive content engaging and beneficial. For instance, children often enjoy interactive games and quizzes that entertain while educating. Individuals seeking answers or assistance with mental or physical health concerns may find interactive self-assessment tools or informative quizzes valuable. Additionally, professionals looking to enhance their skills may appreciate interactive tutorials or simulations that offer hands-on learning experiences. Regardless of age or background, audiences across diverse sectors, from education to healthcare to professional development, can find interactive content compelling and relevant to their needs and interests.
Interactive content can be a great addition to your content marketing strategy, as it can increase the time spent on your website or social media channels. It can also improve your SEO ranking by generating more backlinks, social shares, and comments. Additionally, interactive content can enhance your brand awareness and trust by showcasing your expertise, personality, and value proposition. Moreover, it can generate more leads and sales by capturing user data, segmenting your audience, and personalizing your offers.
Interactive content boosts engagement by turning passive consumers into active participants. Quizzes, polls, and interactive visuals captivate readers, providing a dynamic and personalized experience. This not only increases time spent on your content but also enhances retention and brand connection, making information memorable and enjoyable.
Interactive content can present some challenges to your content development process, such as the need for more time, resources, and skills to create and maintain, as interactive content often involves coding, design, and testing. It can also be difficult to measure and optimize, as interactive content can have multiple metrics and goals depending on the type and purpose of the content. Additionally, relying on third-party platforms or tools can be risky, as interactive content can be affected by changes in policies, features, or compatibility.
Interactive content is good but with little or no control of the content in different parts of the world, we need to take care of the content itself - with utmost clarity.
One of the key considerations for interactive content is the consumer's journey through the piece. With each option to interact comes an opportunity for the consumer to leave, get distracted, or encounter a dead end. While your efforts may get rewarded with better engagement, you may find lower conversion rates, too. That's why it's important to design the consumer's journey through the piece very carefully and be sure that every interaction point advances the journey.
In order to maximize the potential of your interactive content, you need to select a platform with the right features. It should be easy to use, with a user-friendly interface, drag-and-drop functionality, and templates for creating content quickly. Additionally, it should be flexible and customizable, providing a variety of formats and options for your goals, style, and audience preferences. Furthermore, it should be compatible and integrable across channels and platforms, with the capability to embed, share, and distribute your interactive content. Finally, it should be reliable and scalable with high-performance hosting as well as support and updates for smooth running.
Interactive content platforms offer a range of features and benefits. Outgrow is a platform that specializes in creating interactive calculators, quizzes, assessments, polls, and chatbots. It features a simple and intuitive interface, a wide range of templates and customization options, and powerful analytics and lead generation. Outgrow integrates with over 1,000 apps and platforms. In contrast, Typeform focuses on creating interactive forms, surveys, quizzes, and polls. It has a sleek and elegant design, a conversational and human approach, and is responsive and mobile-friendly. Typeform integrates with hundreds of apps and platforms. Lastly, H5P enables users to create interactive videos, presentations, games, and more. It's free and open-source with a rich library of content types plus a flexible framework. H5P integrates with popular learning management systems such as Moodle, Canvas, and WordPress.
Instagram is the growing content platform so far. The audience in instagram are more evolved. However, I would say topping the list is the Podcast platform as a greater audience listens to Podcast. Personally I receive professional learners from across the world through the Podcast platform. People in authority and in high places seem comfortable with podcasts.
The best platform to create interactive content on is the one where you are the best at. If you specialize in creating e-learning modules for upskilling websites, then those are the ones you should be sticking to: you don't need worry about starting an engaging/interactive blog because it is working for someone else. Effectively using multiple platforms requires a lot of skill and can be burdensome if you don't have the resources/aren't resourceful enough. Master one, and then transition to the rest.
O próprio LinkedIn pode servir como op??o na hora de criar seu conteúdo interativo, pois nessa plataforma é possível criar enquetes, e assim motivar a participa??o dos seus seguidores, gerando engajamento com a atividade proposta.
Understand the narrow line between interaction and boredom and try not to force your audience into doing something that may enhance engagement on one piece of content but subconsciously drag them away. Understand the psychology of interaction, see what is working for others, and then add some personal touch to what is already working.