You're creating content for your business. How can you make it more shareable?

Also you have to know their every day language they speak. I like to go hang out in places they hang out a observe and consume what people are saying. Sometimes the best copy for your content is what your audience is already saying.

I would start by really getting to know your audience. Who are you talking to? What do they need? What do they like? What problems are they trying to solve? Understanding these things is key. Figure out where your audience likes to spend time online and what kind of stuff they tend to share. This isn't about guessing. It's about doing a bit of homework, maybe creating a few buyer personas, and then crafting your content to match what your audience is all about. In short, it's about making your content so spot-on for your audience that they just can't help but hit that share button.

Social media and online surveys are the two most helpful channels that can make your mind clear about your audience and their needs. Then, you can answer the questions that they might have and are concerned about it. Now share these valuable contents with them everywhere they are!

People share content when they think their connections will enjoy it. And when they think they won't embarrass themselves in front of their connections by sharing it. Creating good quality content that fills this sweet spot is not easy. You must know your audience well.

- be Original, by offering something new & different. - make it easy , simple, clear & accessable. - add emotions & reactions

Para agregar valor, fa?a conteúdos interessantes. Crie conteúdo relacionado a eventos, tendências e tópicos que est?o em alta no momento. Adapte seu conteúdo para diferentes personas e segmentos do seu público e Publique seu conteúdo nos momentos em que seu público está mais propenso a consumi-lo.

Creating value involves addressing audience needs, providing solutions, and offering insights. Tailor content to educate, entertain, or inspire, fostering engagement and loyalty.

You're Just Adding to the Noise ?? Let's face it, most content out there is just adding to the digital noise. To break through, your content must do more than just add value; it must be indispensable. This means going beyond the generic advice and offering unique insights, experiences, or entertainment that can't be found anywhere else. Think of your content as a key to a locked door in your audience's life. Does it open new paths, solve a real problem, or illuminate ideas? If not, you're just part of the echo chamber.

To make your content more shareable, create something that will bring value to your audience. Let me provide an example. You can create an article “How to find experienced front-end developers for your high-load web project.” This article gives your audience valuable advice, tips, guides on how and where a business can find experienced developers. And at the same time, it shows your expertise. Because if you are writing about experienced developers, then it means you know the subject, you know what skills a front-end developer should possess, you have those developers, you know what’s essential for a high-load web project, etc. Summing up, I’d say bring value to your audience + share your expertise.

One thing I've found helpful every time I create the content: 1. Address a pain point your audience faces and offer a clear solution.?Your content should be their guide that helps them to overcome their problem. 2. Tell a story: People connect with stories. Weave a narrative into your content, which showcases your brand values and mission in a relatable way. 3. Maintain the brand consistency throughout the content and on every platform. Maintain a consistent visual identity across all your content to build recognition and trust. 4. Include the effective CTAs and some sharing options in your content. Make it easy for people to share your content across different platforms.

Getting saves and shares on your content is much more valuable than getting likes. You want to make sure your content is as consumable as possible. Someone should be able to look at your content for a few seconds and know exactly what point you're making. This is why it's important to use titles wherever possible. A big tip that I have if you're looking to create shareable content on Instagram is to utilize carousel posts. Carousel posts have been getting a ton of engagement recently because you can really tell a story! Use a carousel post to teach your audience something. This will make them want to save that post or share it with friends.

En RRSS tenemos que adaptarnos a los formatos de actualidad, incluso en la industria farmacéutica. Aquí van algunas ideas para público general: - Podemos hacer un reels de 1 minuto con impacto entrevistando a un micro influencer/ alguna personalidad importante que nos redirija a un video de YouTube con la entrevista completa. Nos sirve para dar concienciación sobre alguna enfermedad/patología. - Ilustraciones llamativas en instagram dando pinceladas e información de interés sobre la patología en cada post - blogs escritos por profesionales de la salud Para HCPs: - Newsletters con resúmenes de simposium de congresos - Webinars de interés - cursos online/ presenciales

I've worked for companies that have started from absolute zero visitors in really competitive niches, like CRM, or SaaS development. A strategy that you may not have heard before is FAQs. Create short, relevant FAQs for your blog posts. That's how you can show up in the People Also Ask section of Google's SERP.

“You need to focus on grabbing attention quickly as attention spans are short bla bla bla” ?? I feel like that is social media 101 these days. What’s more important is that you think about the platform you are creating the content for and how YOUR audience use it. What are the “cultural norms” of that platform? Secondly, how does your audience use the platform in particular? Ie: Property professionals may use LinkedIn for networking with other property professionals, whilst they might Instagram for showing off their work/portfolio to end clients. NOW think about the caption, the hooks, the visuals, grabbing attention etc. Without the right strategy behind your content, people will just scroll on by.

Think of what content formats are the easiest to share on your platform of choice. For WhatsApp, it is often gifs or images, for LinkedIn, it is usually infographics, for Instagram, it is reels. Choose these shareable content formats to encourage the redistribution of your content.

You can make your content more shareable by talking about what you have done wrong and the lessons you learned from it. Everyone makes mistakes, so sharing them humanises your brand. Your audience is more likely to relate to your content when they see that you face similar challenges. Sharing mistakes can spark conversations and encourage engagement. When people see your willingness to be vulnerable and share your experiences, they are more likely to comment, ask questions, and share their own stories. This can lead to increased visibility and reach for your content as more people join the conversation!

Every post needs a hook that's rooted in emotion. Start by unpacking your audience's existing beliefs about the topic (say, that tax prep is painful and exhausting). Then, decide whether you want to validate or challenge that belief. In general, validating their beliefs is more likely to get a positive reaction. If you decide you want to challenge their beliefs, tread lightly. Only challenge beliefs that are weakly held. Challenging fundamental, core beliefs will usually create backlash, so I suggest avoiding that.

To leverage emoticons, use them sparingly for a friendly tone. Enhance communication and express emotions, but avoid overuse for professionalism.

Content that evokes emotions tends to get shared more. Whether it's humor, empathy, inspiration, or awe, tapping into human emotions can create a strong connection with your audience. Craft compelling stories, use relatable characters, or include emotional triggers that resonate with your target demographic to boost shareability.

Algo que gera muito engajamento s?o conteúdos focados em erros. Afinal, nós n?o queremos passar por algo ruim que outra pessoa já passou. Ou seja: conteúdo focados em erros despertam uma gatilho imediato no leitor de "prote??o". E isso engaja.

To encourage interaction, prompt questions, polls, or discussions. Respond promptly and engage actively with audience comments. Offer incentives or rewards for participation.

Cuando creamos contenido, debemos esperar que haya un intercambio por parte del receptor. Ya sea que comenten, le den al enlace o compartan para que llegue a más personas. Esto lo podemos incentivar de varias maneras, aquí pongo varios ejemplos: - crear un reels corto en instagram con solo un resumen impactante que podran seguir viendo si pinchan al link en YouTube que pondremos en algún lugar fácil de encontrar. - realizar encuestas sencillas en stories de instagram si queremos recopilar información de nuestro público - si queremos que le den a un link para que se inscriban a un curso, mandar la información necesaria, y que cree engagement por newsletter a los usuarios potenciales

Add a CTA at the end of your post. Here are some ideas: — If your post aims to sensibilize a wider audience, genuinely ask your audience to share your post so it impacts more people. — If the post is truly valuable, ask the audience to share so more can benefit. —?Ideally, you want to post about situations that can benefit the many, vs the few. People will share if they know the content will HELP more people.

Encourage interaction: Engaging content sparks conversations. Encourage comments, likes, and shares by asking questions, running polls, or hosting contests. Respond to comments promptly and engage with your audience, turning your content into a two-way conversation. This interaction not only increases the visibility of your content but also builds a sense of community around your brand.

Encouraging interaction with your content is crucial for building engagement and fostering a sense of community. Here are strategies to promote interaction with your content: 1. Ask questions and invite comments 2. Respond promptly to audience feedback 3. Use polls, surveys, and contests 4. Enable easy content sharing 5. Host live Q&A sessions and webinars 6. Include clear calls to action (CTAs) 7. Share personal stories to inspire engagement 8. Implement gamification elements for fun 9. Collaborate with influencers for broader reach 10. Create interactive content like quizzes 11. Recognize and appreciate engaged users 12. Moderate discussions for a safe environment 13. Maintain a consistent posting schedule 14. Engage in trending topics

Incorporating influencers and partnerships boosts content shareability and expands its reach. Collaborating with influencers or industry partners taps into their audiences and credibility, amplifying your message. Co-created content injects fresh creativity, increasing shares within their networks. Partnerships enable cross-promotion for mutual benefit, enhancing exposure and engagement. Leveraging influencers and partnerships significantly heightens content visibility, fostering greater brand awareness and reach.

Shareability doesn't rely solely on the content itself; promotion is crucial. Share your content across your social media channels, email newsletters, and collaborate with influencers in your niche. Utilize hashtags, leverage paid advertising, and consider partnerships for cross-promotion. The more exposure your content gets, the higher the chances of it being shared.

When publishing a post, ask your in-house team to collaborate with your posts: share them, write comments, etc. Because if your post gets engagement as soon as you post it, it’s easier for it to be seen by your potential customers. So if your social media profiles are not that popular yet, start with your in-house team engagement and then eventually your posts will be seen by a larger audience.

When creating content for your business, promoting its shareability involves several key strategies. Crucially, ensure you share your content across multiple channels, including social media platforms, email newsletters, and relevant online communities. By diversifying your promotion efforts, you increase the likelihood of reaching a broader audience and encouraging more shares. Experiment with different posting times to determine when your content receives the highest engagement and shares, optimizing your scheduling for maximum impact. Additionally, actively engage with your audience by responding to comments, messages, and shares, fostering a sense of community and encouraging further sharing.

What's your email open rate? Your engagement rate on socials? My guess is not everyone sees every email and social post. Don't be afraid to increase the volume of your promotions.. our inboxes and social feeds are crowded with one off posts. Be consistent, be persistent.

The BEST/EASIEST way to have get your content to be shared is to share content with NO AGENDA. Share tips, ideas, humor, and ask for NOTHING. You will become a reliable source of information. 'No Agenda' content sharing is how you build trust and eventually pipeline.

For people to share the content, they have to relate to it on a deeper level. Think about what would you share on your story or send a link to your friends. Now think about what kind of content you can make for your business so that your audience will share it. It doesn't always have to be educative content, it can also be entertaining. Try out different types and variations and don't give up easily. Fail forward!

If your goal i shareable content - make it relatable content. The best advice, best knowledge, best trick, and so on, if often not what gets shared a lot (however, it's still important for most strategies). If you focus on talking about your values or stories with your opinion highlighted, it's a lot easier for people to understand and relate to them - and therefor share it. Most people have heard "People buy from people." which is why it's relevant to make content, that is relatable, even though it might not showcase your business or product at all.

Be precise, focus, and limit your ambitions. It's tempting to plan a blog or podcast series that will be authoritative and exhaustive, but the most useful content is pointed, actionable and something that your audience can explain to others easily. To that end, if your thing can make others look informed, they'll want to share it.

Consistency matters when aiming for shareable content. Develop a content calendar and stick to a regular posting schedule to keep your audience engaged. Monitor analytics to track which content performs best, learn from it, and adapt your strategy accordingly. Keep an eye on current trends and incorporate them into your content where relevant. Lastly, always stay authentic and align your content with your brand's values and mission to maintain credibility and trustworthiness with your audience.