You’re creating brand guidelines. What are the best tools to make them impactful?

Craft guidelines with Canva for visually appealing aesthetics. Use Frontify for collaborative and centralized documentation. Ensure consistency with BrandStencil for logo and design assets. Make it accessible with a well-organized Google Drive. Simplicity, clarity, and accessibility amplify the impact of your brand guidelines.

While creating a impactful brand guideline,consider using design tools such as Adobe illustrator or canva. These tools make it easy to create a professional and attractive visually appealing layout. Make sure to include detailed information on logo usage, which color and typography (font) to use to help maintain consistency in the overall brand identity.

If you want to create an accomplished set of guidelines please don’t listen to the advice of people who say, ‘build it in Canva’ - create and develop a suite of logos and graphic systems in Adobe Illustrator (industry standard) and then compile them into a strong Adobe Indesign template, which makes it easier to control the pdf size when you output it. This also enables you to create consistent style sheets and maintain accuracy and is also easy to edit and update for future versions.

Algumas das ferramentas que produzem logos sem a presen?a de um profissional de Design e/ou branding, s?o: - Canvas; - Inteligências Artificiais Generativas (Logo AI, wix, fiver, logomakr, entre outras). Entretanto no Brasil, você n?o consegue registrar a propriedade de boa parte destes elementos e logos gerados automaticamente. Recomendo que se certifique sobre a cess?o de direitos autorais nos Termos de Uso das plataformas. Caso você queira registrar a marca e tem como objetivo adicionar camadas de significado no desenho do seu Logo, é importante que considere contratar de um profissional qualificado. Você encontra bons portfólios no Behance.

Adobe Illustrator & InDesign provide full creative control over logos, typography, layouts, and everything in the brand guidelines. we use Illustrator for crafting detailed brand assets, while InDesign is perfect for organizing these elements into a cohesive, well-structured guide. Together, they help maintain consistency and elevate the overall look and feel of the guidelines. And Canva simplifies the process of creating visually appealing brand guidelines quickly, with customizable templates that are easy to use and easily sharable also.

Example: Coolors Details: Coolors is a web-based tool that simplifies the process of creating a cohesive color palette. Users can start with a base color, and Coolors generates a set of harmonious colors. This ensures that the chosen colors work well together and can be consistently applied across various brand assets.

- Pinterest is the way for generating inspirations before setting a color palette. Think of the concept you want to generate before going into the color palette with moods already in mind. - Adobe Color is a combination of trends/inspirations and color palette generator which is helpful after a concept is set. - Coolors is a fast and quick color palette generator when it's about color harmonizing, creating a cohesive palette.

Além de criar uma paleta de cores harm?nicas, é importante conferir se as cores possuem um bom contraste entre si para que a sua sobreposi??o seja acessível para a maior quantidade de pessoas possível. Uma boa maneira de fazer isso é utilizando a ferramenta de acessibilidade do Adobe Color. Nela você pode conferir quais cores podem ser sobrepostas na sua paleta e otimizar as suas aplica??es no design.

A color palette generator is a tool that helps you create harmonious and appealing color schemes for your design projects. There are many online color palette generators that you can use for free, such as Coolors, Canva, and Adobe Color. These tools allow you to upload an image and extract the colors from it, or to select a primary color and generate a palette based on color theory rules, such as monochromatic, analogous, triadic, and complementary. Using a color palette generator can save you time and effort, as well as inspire you with new ideas and possibilities. By experimenting with different colors and combinations, you can discover the best way to express your creativity and communicate your vision.

While choosing the color make sure to check... - What is the main communication touch point. Is it print or digital? Because it does affect you with a lot of factors. - What keywords and impressions as a brand you are focusing on? Choosing similar colour pallets should work together in all modes of creatives. - What's working well in competitors' branding and colour schemes?

When creating impactful brand guidelines, incorporating a Font Selector is crucial. Typography plays a significant role in conveying your brand's personality, voice, and message. This tool assists in choosing the most suitable fonts for your brand, considering factors like industry, style, and target audience. With a Font Selector, you can explore a variety of fonts, assessing their appearance in different sizes, weights, and alignments. Additionally, it aids in font pairing to ensure harmony, providing essential specifications and licenses to include in your comprehensive brand guidelines.

What I find helpful is to familiarize yourself with different font families, their histories, and the impact different font groups and styles have on people. Once you have seen and identified enough fonts, you can start telling what combinations fit your client's needs. That said, the tools and sources below I find helpful: ?? Practicaltypography.com: Amazing web-source to learn about typefaces and fonts. ??Prowebtype.com: Also an amazing web-book for learning about the subject ?? Velvetyne: Lot's of free-unique type faces. I myself use it often ?? Dafont.com ?? Google Fonts: An amazing library of free fonts ??Paratype.com: excellent font shop, well categorized ?? Font Ninja: well functioning chrome addon to detect fonts from web pages

Além de orientar a comunica??o externa, o Branding Book é uma ferramenta vital para o engajamento interno. Ele ajuda a alinhar a equipe à cultura da marca, promovendo uma compreens?o uniforme dos valores e objetivos da empresa.

Typography, in my opinion, is never given enough credit on how influential it is in setting the mood and fine-tuning a brand's communication style. The choice is much harder than most acknowledge. With the use of font generators, they help cut through a lot of the work for you. Allowing you choose form a selection of legitimate, well designed and published fonts that are sustainable to use.

Escolher uma fonte pode ser um trabalho penoso para a maioria dos designers, n?o só pela complexidade, mas pelo tempo dedicado a passar uma por através da setinha do teclado. Para agilizar esse processo eu indico o gerenciador de fontes FontBase. Nele você consegue visualizar todas as suas fontes do seu computador sem precisar instalar, pode favoritar e compará-las entre si. Depois é só ativar a fonte e voilá! Nada de dar bug no computador instalando 7.000 fontes sem necessidade.

Example: Adobe Photoshop Express Details: Adobe Photoshop Express is a simplified version of the renowned Photoshop software. It allows users to perform basic image editing tasks, such as cropping, resizing, and applying filters. While not as robust as the full version, Photoshop Express is useful for maintaining a consistent visual style across brand materials.

I'd recommend caution to someone leveraging an image editor as they're building their brand guidelines. For some industries, edited, filtered, and sticker-covered graphics are going to make sense and be more accepted. For others, simple imagery with very light editing will be preferred. Ultimately it's going to come down to the clientele you're working with and how they might react to an edited image. Do some research into your ideal audience and consider the expectations of their age, income, and professions before going overboard with image editing.

When you're working on a design, it just feels incomplete without some eye-catching visuals. High-quality images and creative edits are all the rage these days. After all, our brains are wired to remember pictures better than just plain words. So, it's always a good idea to jazz up your images with fantastic filters and edits. Tools that can help: 1. Adobe Express 2. Adobe Photoshop 3. Pixlr E 4. Photopea 5. Sumopaint

Enquanto o Branding Book estabelece diretrizes claras, ele também deve permitir flexibilidade e inova??o. Ferramentas digitais como Canva e Sketch oferecem templates que podem ser customizados para refletir a evolu??o da marca.

Saber o básico do Photoshop é crucial na era digital. Ele permite editar imagens com qualidade profissional, real?ando apresenta??es e comunica??es internas. Conhecê-lo eleva seu perfil profissional e abre portas no mercado de trabalho.

Adobe Creative Cloud (Illustrator, InDesign): For professional design and layout. Canva: User-friendly online tool with templates. Lucidpress: Collaborative online design tool. Venngage: Specializes in infographics. Brandfolder: Digital asset management for brand assets. Frontify: Brand management platform. Lingo: Collaborative platform for design assets. Sketch: Vector design tool for digital assets. Figma: Online collaborative design tool. Google Workspace (Docs, Slides): Collaborative tools for sharing guidelines. Ensure clarity and include logo usage, colors, typography, and imagery in your brand guidelines.

Adobe Illustrator, InDesign and Figma is my favourite one. It is easy to use and I can make changes quickly. In Illustrator, pen tool helps me to create any shape and masking feature is really impressive

While Adobe Suite is a most for every creative team, brands are for everyone within a company. Make sure to have user-friendly templates so your guidelines can reach all corners that need it. I find Canva the best tool for this whether working in decks with the c-level, or helping an intern tidy up a project proposal.

Utilizar templates prontos disponíveis em plataformas como Canva ou Adobe Spark é uma forma prática manter a consistência da comunica??o da sua marca, permitindo a aplica??o de elementos como logo, cores e fontes, oferecendo um ponto de partida estruturado que assegura uma apresenta??o profissional da identidade visual. A cria??o de novos templates é essencial para inovar e personalizar a comunica??o da sua marca. Construir um template do zero permite uma liberdade criativa maior, possibilitando o desenvolvimento de pe?as únicas que se alinham perfeitamente com as necessidades específicas e a evolu??o da identidade da marca. Isso garante uma perpetua??o eficiente e organizada do estilo visual da empresa em todas as suas comunica??es.

As a designer, you can totally rock the template game in PowerPoint – because who says PowerPoint is just for boardroom presentations? But hey, if you're feeling a bit adventurous, there are some seriously cool tools out there. 1. Figma: Free for now and various people can work simultaneously. 2. Adobe Illustrator: A truly powerful tool to create what you envision. Go wild as much as you can. 3. Adobe Indesign: A systematic and lite version of Illustrator. 4. Lucidpress: Collaborative online design tool. 5. Sketch: A vector design tool for digital assets.

Microsoft Forms é vital para coletar feedbacks de projetos. Sua facilidade de uso permite criar pesquisas rápidas, obtendo insights valiosos para melhorias contínuas. Essa ferramenta torna o processo de feedback ágil e eficiente, essencial para o sucesso de projetos.

Remember, it’s a human who will be reading your brand guidelines, from a copywriter to an art director or graphic designer. Whoever it is, they won’t want to be bored out of their mind, too much copy and a structure that is confusing and doesn’t take your reader on a journey is a sure fire way to lose their interest. Lost interest means vital information you want communicated is forgotten or never absorbed in the first place.

The most effective form of feedback that gets resolved efficiently is accessible, concise, and not overly intimidating to decipher. It's crucial to avoid putting effort into crafting an essay-like feedback that may get lost or overlooked by the creator, leading to frustration on both ends. While Word documents may work well for non-creative tasks, I prefer feedback methods embedded directly into the creative tools. 1. Frame.io offers a robust feedback system, allowing stakeholders to consolidate their input directly on the timeline within the editor. 2. Google Slides enables stakeholders to comment directly on slides that require attention. This approach ensures seamless communication and collaboration in the creative process.

Example: SurveyMonkey Details: SurveyMonkey is a widely used online survey platform. It allows brand managers to create surveys seeking feedback on brand guidelines from stakeholders. This tool helps in understanding how well the guidelines resonate with the intended audience and provides insights for potential improvements.

Gathering feedback is essential to refine brand assets. Tools like Typeform or Google Forms can collect constructive feedback from team members or customers, allowing for continuous improvement and ensuring the guidelines meet practical needs.

Entenda que uma identidade visual n?o é composta só de cores, só de tipografia ou só de logotipo. Ela é uma jun??o de tudo isso. Ent?o, ao construir a identidade visual de uma marca, tenha a certeza de que o conjunto de tudo está passando a mensagem desejada ao invés de ficar apegado a cada elemento isoladamente. O todo é mais importante do que as partes!

Always remember that while you are a brand expert, the people who will be using your brand guidelines day to day are not! Think about how you can use non-technical or jargon filled language to describe what you mean. You can also include examples to illustrate dos and don'ts in a brand guide alongside helpful hints or definitions.

Beyond tools, consistency and clarity in the guidelines are crucial. Ensure that every element—logo, color, font, and imagery—works cohesively. Make guidelines easy to follow by including practical examples, and don’t forget to regularly update them to reflect any changes in the brand strategy.

Brand today have moved from rigid guidelines to more flexible and adaptable guidelines, in keeping with the fast pace of change in the market. Brand consistency may yet be achieved with allowance for adaptations especially for brand experience. To support this, there should always be a brand management team that reviews the guidelines constantly. Otherwise the rigidity of a set of guidelines could make the guidelines redundant in a very short time or if still strictly adhered to, makes the brand redundant.

This might not be of a popular opinion, but I’ve found not many clients or their designers or design agencies always read brand guidelines. It’s still a handy reference to have - especially when it comes to fonts and colours. Something simple and easy to understand at a glance is easier to grasp. I like to do a one page style guide; with a moodboard on a second page and key message + brand promise on the third. This usually suffices for smaller businesses. And if you do do a proper brand guide, let it take on the brand personality and voice of the brand, and have visual examples. Basically, showing is better than just telling. ?