I remember having a row with one of our lecturers in Michael Smurfit School when she asked us to place marketing on the continuum of Art and Science. Myself and ‘the beer guy from Newstalk, Dean’ argued it should be two separate lines. It’s not an either/or option!!! Loved Dean in an argument. So the more information you have about you target market and how you hope/plan to present your product the better. But when you start the creative process - you don’t need to be stifled or restricted - just be creative. Allow your brand to tell the story you wish to convey. Whether that’s the airline brand that says we give you the flights cheap but because we do that we treat you like muck or the top luxury cars with out model nos at the top range

I always start with understanding the business, its model, competition, and target audience(s). But I do want the creative visuals and brand voice to shine, so we don't go too deep on analytics during initial ideation. It's a balancing act, with no specific formula.

Crafting a new brand identity is indeed a delicate balance between data-driven insights and creative intuition. In today's rapidly evolving media landscape, leveraging analytics allows brands to understand audience preferences and market trends, while artistic vision ensures that the brand resonates emotionally. This synergy is particularly crucial in the context of emerging technologies, where innovative storytelling can differentiate a brand in a crowded marketplace. As we navigate the complexities of conflict analysis and international relations, a well-defined brand identity can serve as a powerful tool for communication, fostering trust and engagement in an increasingly skeptical world.

Managing multiple influencer partnerships can be challenging, but clear communication and strategy are key to preserving your brand message. Start by establishing a comprehensive brand guideline that defines your core values, tone, and key messages. Share this with your influencers to ensure alignment. Regular check-ins and open channels for feedback can help maintain consistency while allowing influencers to infuse their unique styles. Monitor the content being produced to ensure it reflects your brand ethos without stifling creativity. Lastly, measure engagement and sentiment to adjust tactics and reinforce your brand narrative effectively.

Bold brand identities come from taking creative risks. Trusting data is essential but unexpected, daring creative choices make a brand stand out. Let data be the foundation, but let creativity bring it to life.