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You’re a Corporate Communications professional. How do you keep up with industry trends?

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As a corporate communications professional, you know how important it is to stay on top of the latest trends and best practices in your field. Whether you work in internal or external communications, you need to be aware of the changing needs and expectations of your audiences, the evolving media landscape, and the emerging tools and technologies that can help you communicate more effectively. But how do you keep up with all the information and insights that are relevant to your role and industry? Here are some tips to help you stay updated and informed.

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1 Read industry publications

One of the easiest and most accessible ways to keep up with industry trends is to read publications that cater to corporate communications professionals. These can include magazines, newsletters, blogs, podcasts, or webinars that cover topics such as communication strategy, crisis management, employee engagement, media relations, social media, content marketing, and more. You can subscribe to these publications, bookmark them on your browser, or follow them on your social media platforms. Make it a habit to read or listen to them regularly and take notes of the key points and ideas that you can apply to your own work.

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Roy Abdo

4X LinkedIn Top Voice | CEO at Digital Revamp | Speaker | Digital Marketing & Thought Leadership Advisor turning Executives into Thought Leaders & Storytellers
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As the CEO of a digital marketing agency, I understand firsthand the importance of staying ahead of industry trends. Subscribing to a diverse range of publications, podcasts, newsletters, and thought leaders, as well as attending industry events, seminars, and roundtables, empowers me to make informed decisions and adapt our strategies effectively to meet the evolving needs and preferences of our clients and target audiences.

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Miracle Ezechi, ABMP

Marketing & Communications | Marketing Strategy | Brand management | Corporate Communications
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I subscribe to reputable industry publications, both online and in print, such as PRWeek, Communications Week, or Harvard Business Review. These publications often feature insights, case studies, and analyses of emerging trends in corporate communications, allowing me to stay informed about the latest developments and best practices.

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Yasmin Ramadan

MA|MPP|ESG|Communications & PR Director| Media and Content Expert| Data Driven Storyteller |Policy Specialist| Founder at AWWN Ltd.
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To stay updated with industry trends as a Corporate Communications professional, regularly read leading industry publications and sign up for relevant newsletters. Attend webinars, conferences, and workshops for deeper insights and networking. Engage with professional groups and forums on platforms like LinkedIn, and follow industry thought leaders on social media. Allocate weekly time to digest this information, identifying actionable insights for your work. Promote internal discussions on trends and their impacts. This proactive approach ensures you remain informed and ready to adapt your strategies to the evolving corporate communications landscape.

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2 Join professional associations

Another way to keep up with industry trends is to join professional associations that represent and support corporate communications professionals. These can include local, national, or international organizations that offer membership benefits such as networking opportunities, events, training, certification, research, publications, and advocacy. By joining these associations, you can connect with other professionals in your field, learn from their experiences and expertise, and access valuable resources and information. You can also participate in their online forums, webinars, or conferences to exchange ideas and insights with your peers.

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Miracle Ezechi, ABMP

Marketing & Communications | Marketing Strategy | Brand management | Corporate Communications
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I would consider joining professional associations related to corporate communications, find one within your environ. These associations often offer access to industry events, webinars, workshops, and networking opportunities where I can engage with fellow professionals, learn from thought leaders, and exchange insights on current trends and best practices

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3 Follow thought leaders

A third way to keep up with industry trends is to follow thought leaders who are influential and respected in the corporate communications field. These can include experts, consultants, authors, speakers, or practitioners who share their knowledge and opinions on various aspects of corporate communications. You can follow them on their websites, blogs, podcasts, social media accounts, or newsletters. You can also read their books, articles, or reports to gain a deeper understanding of their perspectives and frameworks. By following thought leaders, you can learn from their best practices, insights, and recommendations.

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Ethan Wentland

Digital Marketing at Signature Aviation | Content Marketing Strategist | Content Creator
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Depending on your industry - Twitter could be a great resource to engage with and keep up to date with thought leaders. Look for hashtags that are relevant to your industry/niche or find them by name. Bookmark them or create a list in Twitter to engage with or at least keep up to date.

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4 Attend industry events

A fourth way to keep up with industry trends is to attend industry events that are relevant and useful for corporate communications professionals. These can include seminars, workshops, webinars, conferences, or awards that showcase the latest trends, innovations, and achievements in corporate communications. By attending these events, you can learn from the speakers, presenters, or panelists who are experts or practitioners in your field. You can also network with other attendees, sponsors, or exhibitors who can offer you contacts, opportunities, or solutions.

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5 Experiment with new tools

A fifth way to keep up with industry trends is to experiment with new tools that can enhance your corporate communications skills and results. These can include software, apps, platforms, or devices that can help you create, manage, distribute, or measure your communications. You can research, test, or try out these tools to see how they can improve your efficiency, effectiveness, or creativity. You can also ask for feedback, reviews, or recommendations from other professionals who have used these tools before.

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6 Seek feedback and learning

A sixth way to keep up with industry trends is to seek feedback and learning from your stakeholders, colleagues, or mentors. These can include your clients, customers, employees, managers, or partners who can provide you with input, suggestions, or feedback on your corporate communications work. You can also seek learning from your colleagues, mentors, or coaches who can offer you advice, guidance, or support on your professional development. By seeking feedback and learning, you can identify your strengths, weaknesses, opportunities, or threats and adjust your communication strategies accordingly.

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Miracle Ezechi, ABMP

Marketing & Communications | Marketing Strategy | Brand management | Corporate Communications
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Actively seeking feedback from colleagues, supervisors, and industry peers can provide invaluable insights into emerging trends and areas for improvement. By participating in regular check-ins, team meetings, and industry events, I can gather different views and stay informed about evolving challenges and opportunities in corporate communications. I would also prioritize continuous learning by investing time in professional development activities such as online courses, workshops, and certifications. Platforms like Coursera, LinkedIn Learning, and professional associations often offer courses specifically tailored to corporate communications professionals, covering topics ranging from crisis communication to social media strategy.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Caroline Leach

Corporate Communications Leader | Executive Coach | TEDx & Keynote Speaker | USC Lecturer of Communication
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Keep up with industry trends in corporate communications by writing about them. Share your knowledge through regular posts on LinkedIn, giving your point of view on trends. As a corporate communicator, you already need to keep up on news, social media, and industry trends. No doubt you have a point of view on those trends as you conduct your daily work. Make those views visible by sharing your knowledge and expertise. Not only will you position yourself as an expert, but you'll also be providing valuable perspectives for colleagues.

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Rohit Pandita

Senior Clinical Evaluator
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Simply do Meditation and follow inner thought process. Imagine things you want to achieved and always have belief on your ineer leader Thankyou !!

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You’re a Corporate Communications professional. How do you keep up with industry trends?

1

2

3

4

5

6

7

1 Read industry publications

2 Join professional associations

3 Follow thought leaders

4 Attend industry events

5 Experiment with new tools

6 Seek feedback and learning

7 Here’s what else to consider

Corporate Communications

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You’re a Corporate Communications professional. How do you keep up with industry trends?

1

2

3

4

5

6

7

1 Read industry publications

2 Join professional associations

3 Follow thought leaders

4 Attend industry events

5 Experiment with new tools

6 Seek feedback and learning

7 Here’s what else to consider

Corporate Communications

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感谢您的反馈

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