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You’re a copywriter who’s struggling to resolve conflicts with clients. What should you do?

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As a copywriter, you know how important it is to communicate effectively with your clients. But sometimes, you may encounter situations where you disagree on the scope, direction, or quality of your work. How can you handle these conflicts without damaging your reputation or losing your clients? Here are some tips to help you resolve them smoothly and professionally.

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1 Identify the problem

The first step is to understand what the source of the conflict is. Is it a misunderstanding, a difference of opinion, or a breach of contract? Try to clarify the expectations and goals of both parties, and listen to your client's feedback and concerns. Don't take it personally or get defensive. Instead, focus on finding a solution that works for both of you.

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Rita Ribeiro

Mestre em Linguística, Copywriter, Junior Technical Writer, Criadora de Conteúdos, Storyteller, Escrita Criativa
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O que acho útil no processo criativo é fazer produzir mais uma op??o para que o cliente perceba que n?o limitamos a nossa produ??o e poderá até evitar certos problemas. Claro que isto é apenas uma das muitas formas de tratar de um ou outro percal?o com os clientes. Devemos sempre ouvir e mostrar que os problemas s?o t?o importantes como as solu??es!

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Author Opeyemi PETER Odeseyi

Young Adults Book Author. Blogging
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Upon trying to identify the problem you must be able to listen first and pick the client's emphasis on an area or the point on which that client dissatisfied and seeking a redress. He actually wants to either continue consuming your product or decide to quit. The psychology of critical examination of facts would help you pick out that fact. Better still, a third party who intercedes listening to your conversation and agitations could help extract the point of the problem in that case.The problem needs be identified for a proper transaction/ business flow..

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2 Communicate clearly

The next step is to communicate your point of view and propose a way forward. Use clear, polite, and respectful language, and avoid blaming, accusing, or criticizing your client. Explain your rationale and reasoning behind your choices, and provide evidence or examples to support your claims. If possible, use visual aids, such as mockups, sketches, or screenshots, to illustrate your ideas and avoid confusion.

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Divya Rai

Brand Communications Consultant || Advertising, Social Media Marketing || Freelance Photographer || Freelance Copywriter || Brand Strategy
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While sharing your perspective, know that communication is a two-way street. Try to understand the client's perspective too, and see if it is possible to incorporate it in any way. While you are the creative professional in the dynamics here, the client is the one who is paying. If after hiring you fulfill a requirement, they don't feel heard, it is not exactly a win-win situation. Having said that, some ideas may support the accommodation of the client's request and some may not. That is a creative-cum-business call that you and your client should take as a team.

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Rita Ribeiro

Mestre em Linguística, Copywriter, Junior Technical Writer, Criadora de Conteúdos, Storyteller, Escrita Criativa
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Sem dúvida! Transparência é o segredo da comunica??o e evita muitos problemas. Com clareza e educa??o, toda a gente se entende (quase toda a gente)!

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3 Negotiate and compromise

The third step is to negotiate and compromise with your client. You may have to make some adjustments or revisions to your work, or accept some feedback or suggestions from your client. However, you should also stand your ground and protect your integrity and expertise. Don't agree to anything that goes against your values, ethics, or standards, or that violates the terms of your contract. If necessary, refer to your agreement and remind your client of the scope, timeline, and budget of your project.

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4 Seek external help

The fourth step is to seek external help if you can't resolve the conflict on your own. You may need to involve a third party, such as a mediator, a lawyer, or a professional association, to help you sort out the issue. They can provide an objective and impartial perspective, and help you reach a fair and mutually beneficial outcome. However, you should only resort to this option as a last resort, as it may escalate the conflict and damage your relationship with your client.

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5 Learn and improve

The fifth step is to learn and improve from the experience. Regardless of the outcome, you should always reflect on what you did well and what you could have done better. Try to identify the root causes of the conflict, and how you can prevent or minimize them in the future. For example, you may need to improve your communication skills, set clearer boundaries and expectations, or update your contract and policies. You should also ask for feedback from your client, and thank them for their cooperation and trust.

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Rita Ribeiro

Mestre em Linguística, Copywriter, Junior Technical Writer, Criadora de Conteúdos, Storyteller, Escrita Criativa
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A vida é uma constante aprendizagem! No trabalho n?o seria diferente. Aprender mais e evoluir com aquilo que fazemos é só simplesmente positivo para nós e para com quem trabalhamos. Devemos melhorar sempre e até promover a evolu??o dos nossos colegas!

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6 Move on

The final step is to move on from the conflict and focus on your next project. Don't let a bad experience ruin your confidence or enthusiasm for your work. Instead, use it as an opportunity to grow and improve as a copywriter. Remember that conflicts are inevitable and normal in any creative field, and that they can be resolved with patience, professionalism, and respect.

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Rita Ribeiro

Mestre em Linguística, Copywriter, Junior Technical Writer, Criadora de Conteúdos, Storyteller, Escrita Criativa
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é fácil um conflito influenciar a nossa confian?a, mas devemos pensar que tudo é uma fase que nos p?e à prova e só nos torna mais fortes. Evoluimos com os erros e aprendemos com eles. Sempre!

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dr zeinab farrag

content writer, journalist & media researcher
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When a difference or conflict arises, the crucial first step from my perspective is attentive listening to the client in an attempt to understand the issue as they see it. Active listening helps me clarify the problem. The second step is to try to explain matters to the client and present more than one solution to the problem, aiming to find the most suitable resolution. I listen to the client's suggestions and their perspective on the solution, working towards what they wish to achieve. If things become challenging, seeking assistance from the team is possible.

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You’re a copywriter who’s struggling to resolve conflicts with clients. What should you do?

1

2

3

4

5

6

7

1 Identify the problem

2 Communicate clearly

3 Negotiate and compromise

4 Seek external help

5 Learn and improve

6 Move on

7 Here’s what else to consider

Copywriting

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You’re a copywriter who’s struggling to resolve conflicts with clients. What should you do?

1

2

3

4

5

6

7

1 Identify the problem

2 Communicate clearly

3 Negotiate and compromise

4 Seek external help

5 Learn and improve

6 Move on

7 Here’s what else to consider

Copywriting

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