You're a copywriter dealing with a difficult client. How can you build resilience and stay motivated?

We all face challenging contracts at times, but a lack of transparency, failure to align expectations and misunderstanding of the brief or deadlines can complicate client relationships. If you're finding it difficult to work with a specific individual, take steps to ensure 100% transparency and clarity in terms of the project brief and expectations. It can also be helpful to bring in a third party - perhaps another stakeholder or collaborator in the project - to communications, for perspective anf to balance out personality clashes.

Be very clear with your deliverables and manage your client's expectations: 1. What are they looking for? Why are you writing for them in the first place? 2. Where is the copy going to be used? 3. How are you going to deliver it (doc only? With wireframes?) 4. When are you going to deliver it? 5. What does success look like? 6. Who will approve? Being aligned is the key.

Understanding your client starts with open communication. Ask key questions upfront, like: What's their brand about? Who's their target audience? What's their audience's awareness level? What tone do they prefer? What are their long-term business objectives and how can this project support them? Set clear deadlines and feedback loops. Agree on how to communicate. This clarity from the start builds trust and avoids conflicts later.

I'd request the client to outline the Scope of the Project, I'll ask him to provide all of his requirements in written form to avoid potential misunderstandings. I'll ask him to set the number of revisions in advance to avoid inconvenience. As the business owner's time is important so is mine, They are doing business for a living, and I am also doing this for a living, not as a HOBBY. The idea is to decide everything at the start of the project and it must be in written form so there won't be anything that can offend the client. ???????????????????? ?????????? ????????????

Not every project with every client will go as smoothly as expected. Maintaining professionalism while being on the same page regarding goals, purpose, deliverables, deadlines, communication, etc go a long way in avoiding conflict.

N?o podemos oferecer mais do que somos capazes de entregar. Ent?o antes mesmo de nos expormos no mercado, precisamos conhecer nossos limites, diante disso, quando estamos em alguma situa??o que ultrapassa essa linha, precisamos seguir nossos princípios, isso também irá permitir que consigamos continuar entregando servi?os de qualidade.

O feedback é uma ferramenta preciosa para o trabalho, é a partir dele que entendemos se o que estamos fazendo está agradando o nosso público ou se precisa de alguns ajustes. Para isso, é importante estar sempre atendo aos feedbacks e claro aprender com eles.

To build resilience when working with a difficult client as a copywriter: 1. You have to constantly remind yourself that you are a professional. And that you are capable and amazing at your job. 2. Don’t hesitate to speak up when you need to. 3. Connect with other writers who you can share your experiences with. This will help you when you feel less motivated or if you feel impostor syndrome is trying to take over.

1. Use your wordsmithing powers to write a witty poem about your difficult client; 2. Read it out loud; 3. Laugh at your brilliance; 4. Burn it immediately.

Connecting with people in your nitch is an entire weapon on its own. Make connections with people in the industry who know their onions and even those who are just starting out. A big part of copywriting is innovations. Have smart conversations, brainstorm together, attend events, share failure, successes and ideas. That’s how you stay on top of your game

In almost 30 years of writing work, I've encountered my fair share of difficult clients. One of the ways to deal with it is working out why they're difficult. If it's because they don't value what I do, that's a lesson learned and I won't work with them again. If it's because they're struggling to communicate what they want, I'll meet with them off the clock to discuss their needs and try to get a feel for what they're trying to achieve. If it's because they think they can do the job better than I can, I don't fight it - they're not going to change so I accept their suggestions, finish the job and move on. Most importantly, I trust myself. You can't please all the people all the time, so I focus on and appreciate those who appreciate me.

Joan Grady sums it up nicely. Life is too short to tolerate difficult clients. If the issues aren't clearly fixable, it's best to part ways. It's okay to choose who you want work with.

Often, it's a matter of perspective. One copywriter's difficult client can be another's dream client. Asking the right questions in the discovery meeting can help you determine whether a client is the right fit for your style and sensibilities. From there, clear expectations, dependability, and proactive communication set the stage for a harmonious client relationship.

These 2 practices are lifesavers. 1.) Do not take it personally. This applies to the way the client treats you as a person and criticism of your work. Remember, this is your profession; at the end of the day, it does not represent your entire identity as a person. As for your work, not everyone will like it - and you might learn something that will help you become a better copywriter. 2.) Take several deep breaths and remain professional. Regardless of how a client acts, it is never acceptable to lash out at them or break down in tears in front of them. The 4-4-4 breathing technique is excellent for calming down: breathe in through your nose for 4 seconds, hold your breath for 4 seconds and breath out through your mouth for 4 seconds.