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You're a consultant with no network. How can you build one from scratch?

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As an interior design consultant, you have the skills and creativity to transform any space into a beautiful and functional environment. But without a network of clients, collaborators, and referrals, you might struggle to find enough work and opportunities to grow your business. How can you build a network from scratch, especially if you are new to the industry or working remotely? Here are some tips to help you connect with the right people and showcase your value as a consultant.

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Shikha Chugh

Architect + Business Developer
Abdul Hannan

Business Development Manager at Revinfinity | Revenue Operations| Customer Service| Copy Writer
King Jerry Ebirim

??Architect || Interior Designer ?? ?? Future Billionaire ?? Conceptual Model Machine

1 Define your niche

Before you start reaching out to potential contacts, you need to have a clear idea of what kind of interior design services you offer, who your ideal clients are, and what makes you stand out from the competition. Having a niche will help you target your marketing efforts, craft your elevator pitch, and attract the people who are looking for your specific expertise and style. You can also use your niche to identify the best platforms, events, and groups to network with.

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Abdul Hannan

Business Development Manager at Revinfinity | Revenue Operations| Customer Service| Copy Writer
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Utilizing self-performance evaluations as a tool for improving team performance involves setting clear goals and expectations, encouraging regular reflection, and fostering a culture of accountability. Team members are prompted to assess their own progress, strengths, and areas for growth, providing valuable insights into individual and collective performance. These evaluations can identify common themes and trends across the team, enabling targeted coaching and development efforts. By empowering team members to take ownership of their performance and growth, self-assessments cultivate a sense of responsibility and drive continuous improvement, ultimately leading to enhanced team effectiveness and success.

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King Jerry Ebirim

??Architect || Interior Designer ?? ?? Future Billionaire ?? Conceptual Model Machine
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It's very important to identify your niche, by doing so clients know the right man to call for the job. It's ok to be a "Jack of all trades" but it's best to be a "Master at something". Clients prefer a master in a skill than someone who knows a little bit of everything

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Moein Jalali

Senior Architect |Senior interior designer |Founder of Moein Jalali and Partners | International Architectural Award Winner
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Clarify your goals and identify your target audience or ideal clients. Determine the industries, sectors, or types of professionals you want to connect with as part of your network-building efforts.

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2 Create an online portfolio

One of the most effective ways to showcase your work and attract new clients is to create an online portfolio that highlights your best projects, testimonials, and awards. Your portfolio should reflect your niche, brand, and personality, as well as demonstrate your skills and value as a consultant. You can use a website builder, a blog, or a social media platform to create your portfolio, depending on your preferences and budget. Make sure to update your portfolio regularly, optimize it for SEO, and share it on relevant channels.

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3 Join professional associations

Another way to build your network is to join professional associations related to interior design, such as the American Society of Interior Designers, the International Interior Design Association, or the Interior Design Society. These associations offer many benefits for consultants, such as access to education, certification, events, publications, and directories. You can also use these associations to network with other professionals, learn from mentors, find collaborators, and get referrals.

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Ayesha Zahid

CEO and Founder at Arterior by Ayesha| Architect | Interior Designer | Entrepreneur | Project Management Specialist|
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As a consultant with no network, building one from scratch can be achieved by joining professional associations relevant to your field. Attend networking events, workshops, and conferences hosted by these associations to connect with industry peers, share knowledge, and build relationships. Actively engage in discussions, volunteer for committees, and seek mentorship opportunities to establish credibility and expand your network within the industry. By leveraging professional associations, you can access valuable resources, gain exposure, and cultivate a supportive network to propel your consulting career forward.

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4 Attend events and workshops

Attending events and workshops related to interior design, such as trade shows, conferences, seminars, webinars, or courses, can help you expand your knowledge, skills, and connections. You can use these opportunities to meet potential clients, partners, suppliers, and influencers, as well as to showcase your work and expertise. You can also use these events and workshops to stay updated on the latest trends, innovations, and best practices in interior design.

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5 Ask for referrals and testimonials

One of the most powerful ways to build your network is to leverage your existing clients and contacts. You can ask them to refer you to their friends, family, or colleagues who might need your services, or to write testimonials or reviews for your portfolio or website. You can also offer incentives, such as discounts, free consultations, or gifts, for referrals and testimonials. You can also follow up with your clients and contacts regularly, thank them for their support, and ask for feedback.

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6 Engage on social media

Social media can be a great tool to network with your target audience, showcase your work, and build your reputation as a consultant. You can use platforms such as Instagram, Pinterest, Facebook, or LinkedIn to share your portfolio, blog posts, tips, or behind-the-scenes stories, as well as to interact with your followers, clients, and peers. You can also use social media to join groups, forums, or communities related to interior design, where you can offer advice, answer questions, or participate in discussions.

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Shikha Chugh

Architect + Business Developer
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Establish a strong presence on professional networking platforms like LinkedIn and create a visually appealing portfolio showcasing your work. Highlight your expertise, skills, and design aesthetic to attract potential clients and collaborators.

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Pournami Binu

Architect | Assistant Merchandising project manager - Gucci Beauty chez COTY
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Engaging on social network helps as long as you keep your connections engaged and aware of your creativity and works. I believe that you should work on few works and build a portfolio before starting to be active, so that you can update in a regular basis while you still build on your professional works.

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King Jerry Ebirim

??Architect || Interior Designer ?? ?? Future Billionaire ?? Conceptual Model Machine
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Social media when used correctly can be a powerful tool. All you have to do is to pose as an authority in your field, engage people in groups, forums, etc... showcase your work, post educational content regarding your work and also participate in discussions via comments.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Shikha Chugh

Architect + Business Developer
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After making initial connections, be sure to follow up with your contacts regularly. Send thank-you notes, share relevant articles or resources, and stay engaged with their professional updates. Building and maintaining relationships is essential for a thriving network.

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You're a consultant with no network. How can you build one from scratch?

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1 Define your niche

2 Create an online portfolio

3 Join professional associations

4 Attend events and workshops

5 Ask for referrals and testimonials

6 Engage on social media

7 Here’s what else to consider

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