You’re considering attending an industry event. What’s the best way to get the most out of it?

I would only attend industry events where the probability of getting good quality freebies (T-shirts, bags, food et al) was relatively high. In my defense, I was young and clueless. Today, if you ask the older and more mature me what I'd do differently, I'd say...nothing. The free T-shirts added more value to my life than the marketing presentations by industry experts.

I would say engage with fellow attendees, network actively prior during and after the event, attend relevant sessions or workshops, and don't forget to follow up on any discussions afterward to nurture connections and potential opportunities.

When attending an industry event, you never know who you will meet; it could be your next boss. It is essential to be clear on who you are, what you do, and why you are fantastic to work with or know. First impressions matter; therefore, practicing your pitch is the most meaningful thing you can do. Say it 10 times to yourself and then 10 times to friends or family. This will help you nail it when it counts most.

First Plan for nerves. If you’re an introvert like me grab a friend to go with you, them just being in the room can be so helpful to your nervous system. Next remember it’s quality over quantity. Plan who you want to connect with, you don’t need to speak with everyone just those you feel make sense to your network (including who you can give value too as well as get value from). Research beforehand where possible what booths, talks or workshops you want to attend and how they can support your goals both immediate & long term. Take breaks to recharge & don’t be afraid to leave early if that’s what you need

Find people who will be at the conference. Posting on LinkedIn with the organization and event tags or hashtags will spread awareness of your own attendance. Ask who else will be there. Start connecting on LinkedIn and see if they’re someone you want in your circle. Ask to link up! You can also search using the same tags to find folks attending, research, connect, engage, meet up! Not all of your networking at a conference needs to be for a job today, expo booths can help with that. Network with people who are where you want to be, doing what you want to do, or are people who align with your goals and values. Your connections will be lasting if you nurture them well. Then, tap into them for needs at a later date.

Industry events are not an everyday activity; they are a direct investment in your professional development. Actively participating in workshops and discussions will pay off in both the long and short term. They might stretch you out of your comfort zone, but that is also how we learn when we are a bit uncomfortable.

I have found that the post-conference follow-ups are where the deals are closed and job offers or interviews are extended. Industry events can be sensory overload, but when you get back to your desk after an event, people can regroup and make things happen. Be sure to send the thank yous and make the asks.

To get the most out of the industry event, I'd recommend networking like crazy—connect with as many people as possible. Don't just stick with familiar faces; mingle with new contacts and exchange business cards. Attend as many workshops, panels, and presentations as you can to broaden your knowledge. Take notes during sessions to capture key insights and actionable takeaways. Don't forget to follow up with the people you meet afterward to strengthen connections. Lastly, be open-minded and approach each interaction with curiosity and a willingness to learn. Enjoy the event!