You're a community organizer and need to build a support network. How can you make sure it's effective?

1 Identify your goals and needs

Before you reach out to potential supporters, you need to have a clear idea of what you want to achieve and what kind of support you need. Do you need funding, volunteers, expertise, advocacy, or something else? How will you measure your progress and impact? What are the challenges and opportunities you face? Having a clear vision and strategy will help you communicate your value and attract the right supporters.

2 Map your existing network

You probably already have some connections and allies in your community, whether they are individuals, organizations, or groups. You can use a network mapping tool, such as a spreadsheet, a diagram, or a software, to identify and categorize your existing network. For example, you can use criteria such as level of engagement, type of support, shared values, or potential influence. This will help you see the strengths and gaps in your network, and prioritize your outreach efforts.

3 Expand your network strategically

Once you have mapped your existing network, you can look for ways to expand it and diversify it. You can use different methods and platforms, such as online forums, social media, events, referrals, or cold emails, to reach out to potential supporters. However, you should be strategic and selective about who you approach and how. You should research your prospects, tailor your messages, and show how you can add value to them. You should also be respectful of their time and preferences, and follow up with them regularly.

5 Adapt to changing circumstances

Finally, you need to be flexible and adaptable, and ready to adjust your support network to changing circumstances. You may face unexpected events, such as crises, opportunities, or conflicts, that may affect your goals, needs, or resources. You may also encounter changes in your supporters' availability, interest, or expectations. You need to monitor and evaluate your support network regularly, and make changes as needed. You may need to add new supporters, remove inactive ones, or modify your communication or collaboration methods.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?