You're building your personal brand. How do you avoid seeming self-promotional or arrogant?

Be kind. Nothing surpasses that. Everyone on the platform is making money somehow either by jobs or running a business. It is evident that people are here to promote. But if you are kind and helpful, people will like you for you. Giving value, being consistent, and engaging everything lies on the foundation of being kind.

Showcase your authentic self. Share your expertise to solve the audience's pain points. Be consistent, people by from familiar brands.

Becoming self-promotional is common among businesses especially when you have something to sell. But remember that, ultimately people value authority first and product second. To build that authority, you have to provide immense value without expecting a return. When creating content focus on what the audience is getting rather than what you're selling. That avoids being promotional while building your personal brand. Genuine Help >>> Selling your product.

Focus on providing value and fostering genuine connections. Offer actionable tips, lessons learned, and industry knowledge that can benefit your audience. Comment, share, and engage with your connections' posts, demonstrating your interest in their success. Seek opportunities to co-create content, participate in industry discussions, or contribute to publications. Share your personal journey, including challenges and failures, to humanize your brand. Celebrate the achievements of your colleagues, fostering a spirit of community.

?Cómo hacerlo? 1. Comparte conocimientos que realmente ayuden a otros. 2. Cuenta historias personales con lecciones aplicables. 3. Comparte éxitos y fracasos, la vulnerabilidad conecta. 4. Destaca los logros de otros en tu red. 5. Ofrece recursos gratuitos: guías, plantillas, consejos rápidos. Recuerda: - Ten constancia, aporta valor regularmente. - Escucha a tu audiencia, adapta tu contenido a sus necesidades. - La autenticidad siempre gana a la perfección forzada.

Engaging genuinely is crucial while building your BRAND. People can actually sense it, whether you're faking it or not. And, that only hampers their trust in you, which in turn isn't good for your BRAND. Hence, interact only when you have something valuable to say, or where you genuinely want to say something. This way, people too will be open for communication with you and you have like minded people in your network.

Facts. Based on my experience working with founders on their personal brands, engagement is even more important than the content itself. You can have great content and don't engage at all and you'll see mediocre results. You can have medium content and engage consistently and you'll see great results. It's a *social* network after all.

Genuine engagement is key to building lasting connections and essential for personal branding. Three ways you can ensure this is happening: 1/ Respond to comments, 2/ Participate in discussions, and 3/ Show appreciation for your audience. This fosters community and ensures you're seen as approachable, not self-absorbed.

Think of social media and brand building like a pub in a new town. You wouldn't walk into a pub and shout your name and leave, you'd speak to people, you'd make friends. That's how building a strong brand works, through engagement, through relationships. Though showing up.

Your stories are more powerful than you know. Think of someone who's inspired you. Think of how they did it. Likely through a story. Story is how we transfer information, how we help others make shifts, how we connect. Share your stories and you'll find you build an audience who respect and appreciate you.

Utilizing stories when building your personal brand helps people better understand where you’re coming from and makes you more relatable. Stories also make us more memorable, as they become the narrative that we’ve shared with our community and continue to be associated with us. Consider how your personal experiences and anecdotes contribute to your overall message and provide additional layers to your brand.

The only way to seem genuine while building a personal brand is by letting your audience know about your story, and there are two ways to do so: 1. Document your journey: Maintain a public journal so that everything in your story is documented. 2. Include stories in the post: Everything you explain or teach using the "I" approach, instead of writing "do this method" write "I have done this". It automatically shows your past experiences.

People want to connect, and it helps if they can relate to you or your story. Sharing parts of your successes and humbling moments along the way help others resonate with you and find common ground. - How did you get from A to B? - What was the aha moment? - Any lessons along the way?

Personal branding is about authentically showcasing your journey. It encompasses your successes, failures, and select aspects of your personal life. As a multi-faceted individual, you have many layers to your identity. Your current self is shaped by your experiences, making your stories valuable. Sharing these can create genuine connections with others. Rather than merely selling yourself or your business, personal branding focuses on presenting a holistic, honest representation of who you are.

Collaborating with others to share their ideas and add your unique perspective can help. We're rarely 100% correct or on target with our ideas so refining them and evolving them based on feedback and collaboration addresses the perception of arrogance and helps you actually provide more value.

Collaborating with others means you not only share but also learn. Everyone has arrived at their current point via their own unique path, and each has learned different things. Their knowledge can provide you with new perspectives, allowing you to build and enhance your own value. It’s important to understand your mission in this process. For instance, if you are an experienced marketer, why not collaborate and assist someone who has no clue about marketing but is creating a valuable product? By doing so, you not only contribute to their success but also demonstrate your willingness to support and uplift others, making your brand more authentic and respected.

Como consultora de carreira, sempre incentivo a colabora??o para expandir sua influência de forma genuína. Por exemplo, se você é um Gerente de Vendas, fa?a parcerias com colegas para cocriar webinars, escrever artigos conjuntos ou liderar projetos colaborativos. Isso n?o apenas amplia seu alcance, mas também mostra que você valoriza o trabalho em equipe e está disposto a compartilhar os créditos. Colabora??es abrem portas para novas oportunidades e oferecem aprendizados valiosos, enriquecendo sua trajetória profissional sem parecer autopromocional.

If you want to grow your personal brand, simply treat content as another data point in your business. If the engagement is low, you should probably consider a change in strategy. If it's up, you should double down. See what works and what doesn't, then course correct accordingly.

Como consultora de carreira, sempre destaco a importancia de refletir e ajustar constantemente sua abordagem. Por exemplo, se você é um Gerente de Vendas, pe?a feedback regularmente de sua equipe e clientes. Se algo n?o estiver funcionando bem, esteja disposto a fazer mudan?as. Isso demonstra que você está comprometido com o crescimento e aberto a críticas construtivas, evitando a aparência de arrogancia. Adaptabilidade e disposi??o para melhorar continuamente mostram seu verdadeiro compromisso com a excelência.