The key to future growth lies in recognizing that long-term value can only come from businesses that actively contribute to preserve and protect the environment. In that sense, profit and environmental responsibility are not topics that should be balanced. To build long-term value, businesses must align their activities with sustainable practices. For instance, launching or investing in 'green' businesses, assessing environmental impact, and engaging all stakeholders, are examples of actions supporting both growth and positive impact to the planet. Sustainability is not just a responsibility, it is also a driver of innovation, market differenciation and ultimately of market leadership.

Businesses have a responsibility to consider their environmental impact, and we approach this by embedding sustainability into our core strategy. The cost of being eco-friendly is factored into our product pricing, showing customers that they’re buying a fair, sustainable product. Alternatively, we accept slightly lower profits, seeing this as an investment in long-term trust and future growth. Instead of focusing on short-term gains, we prioritize responsible practices that ensure lasting value for both the company and society. Acting morally is not just a choice, but a responsibility, and it builds a foundation for long term success.

It is not an easy task and there are various aspects that must be under consideration. The most crucial question for profitability is if your customers are willing to pay the additional cost that is going to occur, due to necessary adaptions, in order to produce in an environmental friendly procedure. Does an environment friendly product add value to the product? Can this added value be realized by your costumers in a way that make them pay for that? If this is not so clear, plan b is to assing marketing to discover ways to make your customers realise that value, to set up a new "environmental friendly" brand name and try to create a new culture in the company, where everyone that is associated with the company, is driven by the new vision

To balance benefits with planet concerns, environmental variables must be taken into account depending on each activity or business. Emissions and waste to air, land or water. Using the appropriate resources to digitize the system. Implement ESG criteria in business decision making.

Balancing profit with environmental concerns in your business strategy can seem challenging, but it’s definitely achievable. First, assess the environmental impact of your business activities. Understanding your footprint is crucial to making meaningful changes. Invest in green tech by adopting energy-efficient solutions and sustainable materials to reduce waste and resource use. Also, engage your stakeholders—whether customers, employees, or suppliers—in fostering eco-awareness. This way, you can make a positive environmental impact without sacrificing profitability. How are you balancing environmental concerns with profitability in your business?