Let's not forget that social selling is first about creating trusted relationships with future customers and those who may influence them. That is, between human beings. Sharing personal stories serves that very objective, as long as it is done with authenticity. Establishing your expertise is best achieved in B2B by sharing your point of view on a specific topic, so that your future customers know you understand their industry, business processes and challenges. These two approaches combined will establish trust and credibility, which are the two reasons why a future customer would want to talk to you. A customer centric profile, a wide and varied network, and some educational and relevant content, some of which may come from your corp.

To balance personal and professional identity in social selling, it's key to let both shine authentically on platforms like LinkedIn. Showcase your professional expertise through thought leadership and industry insights, while also sharing personal values and passions that resonate with your audience. For example, post about a professional achievement alongside a personal reflection on how it aligns with your core values. This balance helps humanize your brand and build deeper connections with your network.

Lo clave es encontrar un punto medio. Si solo te enfocas en vender, puedes parecer muy distante o forzado. Si solo hablas de tu vida personal, puede que no demuestres lo que sabes hacer. Lo mejor es compartir contenido que refleje quién eres como persona, mostrando tus valores, pero también resaltar cómo esos valores se conectan con lo que ofreces profesionalmente. La clave está en ser tú mismo, mostrar tu lado humano, pero siempre recordando el objetivo: construir confianza y ser visto como un experto en lo que haces. Al final, la gente conecta con personas auténticas, pero te seguirán si también perciben que sabes de lo que hablas.

Balancing both is the key to success! In today's virtual business world, the human connection remains paramount. It's all about crafting personal stories that resonate with your audience while also showcasing your expertise to establish trust. By striking this balance, you'll create meaningful connections and drive business growth. It's an exciting and essential part of building a thriving and successful enterprise!

To balance your personal and professional identity in social selling, be authentic and mix content that showcases both your expertise and personality. Know your audience and share insights that speak directly to their needs, blending career advice with relatable personal stories. Engage with purpose by responding to comments, and keep a consistent presence to build trust. Alternate between professional tips and behind-the-scenes glimpses of your life, showing people the real you while demonstrating your skills. This creates a strong, relatable brand that resonates with your followers.