You're aiming to stand out in your marketing career. How can you create a specialized niche for yourself?

To specialise or not to specialise, that is the question! The 'T-shaped marketing model' reflects a marketer who has good all round marketing knowledge, but has chosen deep upskilling/expertise into one particular marketing discipline, e.g. brand, insights, channel. Niche specialization can make you less suitable for generalist marketing roles for smaller companies/SMEs. But the rewards (both monetary and psychological) can be higher in developing that niche skill, particularly if it's associated with a growth area like AI, Digital or MarTech. Discover which areas of marketing give you energy or a state of flow. Focus on developing your expertise here, but don't forget to keep informed on more generalist marketing topics, too.

Niches can be a lot, while finding it has a process: 1. Do everything! Be it an internship or job, the first one should always have a vast horizontal scope wherein you get to lay hands on pretty much everything in order to understand how everything works on a macro scale. 2. Get feedback. Always get genuine feedback from people higher and lower to your position in the hierarchy so that you can actually know the gap between what you think you're good at and if you're actually good at it. 3. Tone it down. The segment having the narrowest gap, is your niche. No more comparing of niches after this; work to close that gap. 4. Expand. Once you master one niche, it usually branches out to other similar niches, left to be conquered by you. 5. Fun.

To stand out in my marketing career, I’d specialize in media buying and planning strategies. I’d gain advanced certifications in media planning tools and techniques and stay updated with the latest industry trends. By optimizing media budgets and crafting data-driven media plans, I’d deliver exceptional ROI for campaigns. Additionally, I’d share insights through case studies and industry talks, positioning myself as an expert in media buying and planning. This focused expertise would help me stand out and offer valuable, specialized solutions in the marketing field.

To stand out in a marketing career, one has to focus on specialization. For example: If you are good at writing good and engaging content. Start by looking for an area within content writing that speaks more to your passion, like SEO writing, blog writing, or even writing for any specific industry, like tech or finance. It would be more preferable if we go with the trends and the updates about the field by taking the deep expertise in this area through constant learning and creating a portfolio that reflects our special strengths. One of the best platforms for sharing our ideas, writing articles, and engaging with others in the industry is LinkedIn. In this way, one can build a brand and can grow their expertise in the chosen niche.

O marketing está em constante evolu??o. Utilize princípios sólidos e esteja atento às mudan?as no comportamento do consumidor, isso vai te ajudar a identificar oportunidades para se posicionar como um especialista.

Manter uma rotina de estudos, seja por meio de livros, cursos ou outras fontes, é essencial para expandir sua mente. Porém, colocar em prática e compartilhar seu conhecimento através de conteúdo é o que realmente destaca sua expertise. Ensinar aos outros n?o apenas dá visibilidade, mas também aprofunda seu próprio entendimento.