You're aiming to establish your personal brand. How can you align it with your thought leadership goals?

Get clear on the person you want to become and start moving in that direction. Get clear on where you are and where you want to go. Master the skill of vision, the ability to see the unseen.

Once you’ve defined your vision, the next step is to make sure your actions align with it. People don’t just listen to words, they pay attention to consistency between what you say and do. Be Authentic and show your personality. Share personal stories or experiences that shaped your professional journey. Engage with your audience by responding to comments, asking questions, and interacting with other thought leaders. Building connections will amplify your reach. Stay consistent and post regularly and make sure your content always reflects your vision. Over time, this helps cement your brand’s identity in your audience’s mind. Keep it genuine, simple, clear, and consistent, and your personal brand will start to show.

Craft your personal brand by aligning it with a clear vision rooted in your passions and values. What legacy do you wish to create? Let this guide every action, from content to conversations. When your message consistently reflects this purpose, you build trust, influence, and a lasting impact in your field. Make your brand a beacon for the change you want to see, and others will follow.

Articulate a clear vision for your personal brand that aligns with your thought leadership goals. Identify the core values, mission, and long-term objectives you want to achieve. This vision will guide your brand’s messaging and ensure consistency in how you present yourself to your audience.

This requires three things: 1. Making the decision to build your brand and stick with it for 12 months 2. Own your word. Mine is ‘Pipeline’. What is yours? 3. Speak to your ICP with that lens. Everything you do, say and share is all from the lens of your one word.

Find your story. What experiences have you gone through personally and professionally that make you unique today? Share your story and stay within what you know to develop an authentic voice online.

When it comes to authenticity, it’s important to remember that people connect with stories, not perfection. Don’t be afraid to share your personal challenges, lessons learned, or even failures along the way. Speak from experience and use real-life examples from your career, and the people you've met. People relate to what you’ve lived through, whether it was good or bad. Show vulnerability by sharing how you’ve overcome obstacles. It makes you more relatable and human. We've ALL had challenges in our lives. Stay true to your values and don’t bend to trends just to gain attention. Stick to your basic principles, they’re the foundation of long-term trust. Being real will attract those that resonate with your values and message.

Develop a distinctive, genuine voice that reflects your expertise and personality. Authenticity builds trust and helps differentiate your personal brand in the crowded thought leadership space. Ensure that your communication style is consistent across all platforms and interactions.

Your value proposition is where you get to stand out and show why you’re different. Everyone has unique skills and experiences, so it’s about finding what sets you apart and leaning into it. Reflect on your journey and share the challenges you've overcome. What lessons have you learned that others in your field might not have yet? Spot your strengths and lead with them. Are you great at simplifying complex ideas? Do you have a unique approach or philosophy? Share bold insights and don’t be afraid to voice opinions that challenge the status quo, this is where you make your stand as a thought leader. By owning your unique perspective, and sharing value, you give people a practical reason to follow you.

Clearly define what unique value you bring to your audience. Your value proposition should highlight your expertise, insights, and the specific benefits you offer. This clarity helps position your personal brand as a valuable resource in your field.

Building a community means fostering real, meaningful connections. It's not just about broadcasting your message, but about listening and engaging with the people who follow you. Ask open-ended questions that encourage dialogue by prompting discussions on current trends or challenges in your industry. Celebrate your audience and highlight success stories or share insights from your community. This shows that you value their input. Create a safe space for people to feel comfortable sharing their thoughts, even if they don’t align with yours. You can learn a lot from them. By nurturing these relationships, your community will grow and actively support and amplify your message.

Yes. Duh. We try for 3 times per week & sharing onto several pages we follow. We don’t do the 12 times a day/GaryV system. (Even we didn’t want to see our content - that much.) Be solid. Moving video. Go be awesome. Thanks - Sheila

Consistency builds trust, and it’s key to staying top of mind with your audience. But there's more to it than just posting regularly, you must deliver value each time. Create a content calendar and plan your posts in advance to stay organized and consistent. Mix up your content with blog posts, short LinkedIn updates, videos, and even polls. Different formats keep things fresh. Watch what works best. Focus on quality and make sure to add value, whether it’s an insight, a tip, or a new perspective. Consistency and value helps your audience know they can count on you to deliver insightful, actionable content.

Personal Brand is never about wearing brands It is a true representation of your own values and perspective As a thought leader your values and authenticity needs to be projected while working on your personal brand

Utilize various channels and platforms to broaden your reach and visibility. Leverage social media, industry events, and networking opportunities to connect with a wider audience. Expanding your reach helps amplify your personal brand and supports your thought leadership ambitions.