You're aiming to boost your SEO performance. Which key metrics should you prioritize tracking?

Organic traffic is crucial for measuring SEO success—it shows visits from unpaid search results, reflecting your site's SEO effectiveness. Tracking it helps pinpoint high-performing keywords and pages, highlighting optimization opportunities. Consistent growth in organic traffic indicates your site's increasing relevance and authority, crucial for sustained success in search engine rankings. Monitoring this metric ensures your SEO efforts align with achieving long-term visibility and engagement goals. ????

Organic Traffic: Monitor sessions, unique users, and page views from organic searches. Keyword Rankings: Track keyword positions, visibility, and appearances in SERP features. CTR: Measure average CTR and CTR by keyword position. Bounce Rate: Check the percentage of visitors who leave after one page. Conversion Metrics: Focus on goal completions, conversion rate, and revenue from organic traffic. Engagement Metrics: Look at average session duration and pages per session. User Experience: Evaluate Core Web Vitals and gather user feedback. Content Performance: Identify top-performing pages and measure content engagement.

Key Metrics to Track for Boosting SEO Performance ? Organic Traffic: Monitor the number of visitors coming from search engines. ? Keyword Rankings: Track the position of targeted keywords in search results. ? Click-Through Rate (CTR): Measure the percentage of users who click on your search results. ? Bounce Rate: Analyze the percentage of visitors who leave your site after viewing one page. ? Conversion Rate: Evaluate the percentage of visitors who complete desired actions. ? Backlink Quality: Assess the number and quality of inbound links to your site. ? Page Load Time: Ensure your site loads quickly to improve user experience and rankings.

Si je cherche à améliorer mon trafic, je vais d'abord me concentrer vraiment sur : - la mise à jour des mots-clés qui perdent des positions (vous pouvez créer des comparaisons de 3 mois VS les 3 mois précédents sur la Google Search Console). - la mise à jour des mots-clés entre la position 4-10 car ils ont un excellent potentiel SEO mais la recette n'a pas encore été trouvé. Pour ces contenus, je vais donc réfléchir au content gap à ajouter. Mais comment faire ? Vous pouvez le faire par différentes manières : - En consultant des ressources similaires en anglais - En écoutant des podcasts / vidéos sur le sujet - En parlant à des experts du sujet - En allant sur Twitter pour checker les dernières tendances - En utilisant l'outil Thruuu

Measure the number of visitors coming to your website from search engines. This indicates how well your site is performing in search engine results.

Track the percentage of visitors who leave your site after viewing only one page. A high bounce rate can suggest issues with site content, relevance, or user experience.

Assess the percentage of visitors who complete a desired action (e.g., making a purchase, signing up for a newsletter). This helps measure the effectiveness of your site in achieving business goals.

Monitor the positions of your targeted keywords in search engine results. Improving your rankings for relevant keywords can drive more organic traffic to your site.

C’est en effet un très bon moyen de surveiller les positions de ces mots clés pour améliorer son SEO. L’utilisation de la data remontée par la Google search console peut être précieux pour identifier les prismes ou intentions de recherche non développés dans vos contenus. Une page qui génère beaucoup d’impressions sur certains mots clés avec une position lointaine peut être ciblée pour optimiser le contenu de la page.

Measure how quickly your web pages load. Faster page speeds can improve user experience and positively impact search engine rankings.

Analyze the quality and quantity of backlinks to your site. A strong backlink profile can enhance your site's authority and search engine visibility.

Click-Through Rate - The percentage of users who click on your link after seeing it in the SERPs. - Higher CTR means your titles and meta descriptions are compelling and relevant.

Insights from a bunch of metrics taken together will help boost SEO performance. Along with the core metrics mentioned above, also look at 1) Organic traffic as a share of total traffic 2) User funnel journey - Top of funne, mid funnel and bottom of funnel leading to conversions 3) Page experience, core web vitals 4) Organic share of voice 5) Exit pages 6) Competitor analysis

??User Engagement: Track metrics like average session duration and pages per session to understand how visitors interact with your site. ??Mobile Performance: Ensure your site is mobile-friendly and track mobile-specific metrics to capture a significant portion of web traffic. ??Technical SEO Issues: Use tools to identify and fix technical issues like broken links, duplicate content, and crawl errors. ??Local SEO Performance: For businesses with a local presence, monitor local search rankings and optimize your Google My Business profile. ??Content Performance: Evaluate which content pieces are driving traffic and engagement, and refine your content strategy accordingly.