You're aiming to boost your fundraising reach. How can you leverage influencers or partners on social media?

Encuentra personas influyentes que se preocupen por lo que haces y construye relaciones con ellos. Trabajar juntos en campa?as de recaudación de fondos y asociarse con otras organizaciones. Anime a las personas a compartir sus publicaciones y ofrézcales incentivos.

To boost your fundraising reach, leveraging influencers or partners on social media can be highly effective. Start by identifying influencers or organizations whose audience aligns with your cause. Approach them with a personalized message, explaining how their involvement can make a meaningful impact. Collaborations can include sponsored posts, live streams, or social challenges, where they encourage donations and share your message. By tapping into their network, you can expand awareness, build trust, and drive more engagement for your campaign. If you have any additional thoughts or contributions, please reply to this comment. I always appreciate and look forward to hearing more from you. Thank you!

There are several thought leaders across social media who lead conversations about fundraising; FOLLOW THEM! You should do so because funders actively participate in the conversations they lead. If you go a step further to contribute to the conversation, you are creating the opportunity to be found by the right funders for your project

It is important to research and find genuine advocates, but it is also important to understand the professional world of influencers and how they use social media to build their brand. Influencers themselves are brands and they align themselves with groups or institutions that fit their brand. Before collaborating with an influencer, determine if their brand strengthens your mission. Avoid aligning yourself with someone who will dilute your messaging, stray from what you stand for, and seek only personal benefits. It is crucial to analyze how closely aligned an influencer is with your work and beliefs before considering a partnership.

Busca influencers que tengan una ideología similar con la misión de tu organización social. En mi experiencia, es fundamental iniciar con una investigación exhaustiva para comprender la conexión de los influencers con la organización. Al asociarte con figuras influyentes que cuentan con la confianza de su audiencia, tienes la oportunidad de amplificar tu mensaje y captar la atención de donantes potenciales de manera efectiva. En cuanto a la creación de contenido, trata que sea atractivo y fácil de compartir, que los influencers puedan difundir, generando así un mayor impacto y participación en tu campa?a de recaudación. El engament es el KPI que debes estar analizando.

Two things to keep in mind when connecting with influencers. Think about all three types: celebrities, macro and micro influencers. Each project may need a combination of all, two or one. Or none! There are ways to build relationships with influencers beyond paying them. Are there ways to give them access to special experiences that don't cost money or are priceless? When I worked at the Met, we gave #EmptyMet tours to all kinds of influencers who posted wonderful content without every paying a penny.

Cuando busques influencers, piensa en la colaboración como una asociación a largo plazo. Una vez que tengas identificado a los potenciales candidatos, empieza promoviendo una reunión inicial, en la cual se conversará de la colaboración. Comunica los valores de la organización y como habrá una intersección en una campa?a social. Una vez que tengas la primera colaboración, fideliza a tu nuevo colaborador digital. Hazle sentir que las acciones que realiza son importantes para las campa?as de recaudación de fondos. De esta manera estará más abierto para futuras colaboraciones.

Every relationship moves in stages. 1. Discovery, identifying who they are and what matters to them. 2. Cultivation, building connections between their mission and yours. Bringing alignment between you two. 3. Exchange, this is where a transaction is done, whether that’s money, trust, time, or anything else. 4. Stewardship, acknowledging the cost of the exchange and restating the shared mission and values.

Leveraging influencers to boost fundraising requires more than just outreach—it’s about building meaningful relationships. Begin by engaging with influencers who resonate with your cause. Follow their work, comment, and share valuable insights that align with their interests. Building rapport over time establishes trust and shows you’re genuinely invested in their platform. When ready, approach them with a personalized message that highlights shared values and mutual benefits. Authenticity and a long-term relationship, not just transactional asks, will amplify your cause and ensure a successful fundraising partnership.

Se debe crear contenido que resuene con ambas audiencias, utilizando publicaciones, historias y videos que destaquen la importancia de la causa y el impacto de las donaciones. Invita a los influencers a compartir su conexión personal con la causa, ya que las historias personales generan un mayor atractivo emocional. Asegúrate de que el contenido sea de alta calidad y auténtico, lo que puede motivar a los seguidores a involucrarse y apoyar los objetivos de recaudación de fondos de manera efectiva.

Content content content. Very few influencers will have a desire to do you a favor by sharing your material or publishing something original about you. That in mind, let's keep expectations in check and ensure they the content we are publishing is regular, new, unique as possible and encourages engagement and reaction. The richer our content the more likely influencers and others will pay attention to what we do. Make sure your org's message is clear and strong and attractive and people will join you. A little but of it "if you build it? They will come".

Involving influencers in early content planning helps create ideas that resonate with both their audience and yours, especially if the influencer aligns with your values. I once partnered with a top food influencer for a food festival fundraiser, and giving him creative freedom led to great results. This was a stark contrast to the first campaign in my career where focusing solely on reach yielded only $2,000 instead of the targeted $20,000 and I wasted an opportunity to reach thousands. Collaborate on authentic, exclusive content and use their insights to refine your strategy, while maintaining control over the campaign’s direction. The goal is to engage and win over their audience, not just reach them.

Creating engaging content is crucial to amplifying your fundraising reach through influencers. Collaborate on posts, stories, and videos that resonate with both your audience and theirs, highlighting your cause's impact and the difference donations can make. Encourage influencers to share their personal connection to your mission, as authentic stories inspire greater emotional engagement. High-quality, relatable content, especially when infused with the influencer’s unique voice, will motivate followers to act. When the message feels real and personal, it turns passive viewers into active supporters, boosting your fundraising efforts.

Aprovecha el alcance orgánico del influencer y de las redes sociales organizacionales para expandir el mensaje. Implementa un hashtag único para tu campa?a, lo que permitirá rastrear la participación y fomentar el intercambio. Pide a tus influencers que motiven a sus seguidores a participar, ya sea haciendo donaciones, compartiendo el contenido o ambas acciones. Esta estrategia genera un sentido de comunidad en torno la causa de tu ONG.

Once you've built strong relationships and crafted compelling content, it's time to launch your fundraising campaign. Coordinate with your influencers to synchronize posts for maximum reach, and consider creating a unique hashtag to boost visibility and track engagement. Encourage influencers to actively involve their followers by asking for donations, sharing content, or participating in creative challenges. Timing and consistency are crucial—well-coordinated campaigns generate momentum and maximize impact. By combining engaging content and influencer outreach, your campaign will gain the attention and support it needs to succeed.

En Digital Fundraising, todo se debe medir, es la única manera de conocer el éxito o fracaso de una campa?a. En mi experiencia, he utilizado herramientas de análisis como "Metricool" para rastrear métricas de participación, como “me gusta”, acciones y comentarios. Para donaciones utilizo Google Analytics para medir las conversiones web. Comprender qué estrategias y tipos de contenido generan mejores resultados permite ajustar el enfoque para futuras campa?as. Esta estrategia basada en datos no solo optimiza los esfuerzos de fundraising, sino que asegura que cada campa?a sea más efectiva que la anterior.

Once your fundraising campaign is live, analyzing its performance is essential. Use social media analytics tools to track engagement—likes, shares, comments, and most importantly, conversions into donations. Understanding what type of content resonates with your audience and which influencer strategies drive the most engagement will allow you to optimize future campaigns. Data-driven insights ensure that each campaign builds on the success of the last, making your efforts increasingly effective. By continuously refining your approach based on results, you’ll maximize impact and ensure sustained fundraising growth.

Pensar que todo está acabado desde el momento de lanzar la campa?a es un error gravísimo. Las plataformas digitales son un terreno cambiante, lo que hoy es tendencia, ma?ana puede ser historia. A medida que recopiles datos de tus campa?as, mantén tu mente abierta y tus tácticas flexibles. Escucha a tu audiencia, interactúa con ellos y adapta tu mensaje según sus comentarios. No temas reinventarte, utiliza el tono comunicacional del influencer para empatizar con tu público.