Making public policy requires data defining the problem, social strategies that present solutions, and political will to secure leadership and resources for implementation.

From my experience as a government relations leader and former policy advisor, I've found three key steps crucial for effective policy change advocacy: First, find a champion- This is an influential figure and/or decisionmaker who shares your vision and can promote it within decision-making circles. Second, prioritize coalition building- Reach out and unite diverse stakeholders who will benefit and/or can support the proposed changes. Third, remain flexible and open to compromise- While maintaining core objectives, one must be willing to adjust and find common ground with potential allies and opponents. This adaptability helps overcome roadblocks and increases chances of success.

Apresente evidências concretas que sustentem sua proposta. Utilize estudos, estatísticas e exemplos reais para fortalecer seu argumento. Mostre como a mudan?a trará benefícios para a sociedade como um todo ou para grupos específicos. Seja transparente sobre os desafios que a mudan?a pode trazer e apresente solu??es para mitigá-los.

Why , why and why. That’s the direction my first boss in public service gave me when I asked him how I should go about convincing stakeholders on a policy change that was needed. Meaning , explain why this is needed and go deeper and then go deeper 1 level down. Often when you go to the 3rd why , it becomes quite plain and simple why the proposal is important

Policymakers are drawn to proposals that resonate with their vision, so it's essential to frame your policy in ways that align with their perspective. Public value isn't universal—it's shaped by individual viewpoints. Start by deeply profiling your stakeholders to grasp how they define public value. Then, quantify your proposal's benefits in terms they relate to, using this insight to craft a compelling message. Build a coalition of like-minded advocates, creating a powerful collective voice. Your mission is 3-fold: to amplify these in-favor voices, convert those who are neutral into in-favor allies, and finally minimize impact of opposition. There are dozens of proven advocacy techniques for each that you can put to use.