One approach is to initiate joint pilot projects demonstrating the viability and benefits of sustainable practices tailored to local contexts. Secondly, engaging in knowledge exchange sessions where teams can showcase their unique sustainability achievements fosters mutual respect and learning. By aligning each partner’s strengths, businesses can create a blended approach that honors both innovation and cultural values, establishing a foundation for long-term collaboration. At least for India’s evolving business landscape, bridging sustainability gaps often requires adapting traditional practices with modern, eco-friendly methods that resonate with both partners to create a common framework that transcends regional practices and priorities.

Collaboration is key for sustainable growth and without collaborative effort, scope 3 emission abatement is a real challenge and cannot be achieved in reality.

Bridging differences in sustainability practices with partners requires patience and a collaborative mindset. I've found that starting with a shared vision often opens up the conversation, highlighting common goals like cost savings or brand reputation helps. For example, when a partner had reservations about adopting our renewable tech, we proposed a pilot project as a compromise. It gave them a chance to see the benefits without a full commitment up front. By starting with a small, measurable initiative, like a limited deployment of our renewable tech, partners can see tangible benefits and adjust gradually. These pilot projects often build trust and generate enthusiasm & scaling up sustainability efforts.

Compromising and planning to work collaboratively are critical factors in achieving a common shared goal. The existence of that goal will reshape your destructive view of the competitors, and by restructuring your team and/or company, you will spread a positive effect to others.

When sustainable practices differ between your team and a partner organization, start by opening a dialogue to understand their sustainability priorities and constraints. Identify common ground where both parties share goals, and highlight the benefits of aligning practices, such as improved efficiency or reputation. Be willing to compromise on less critical areas while staying firm on key sustainability values. Collaboratively develop a roadmap that integrates both perspectives, allowing for gradual implementation and mutual learning. Continuous communication is key—regular check-ins can ensure both sides remain aligned and adaptable as circumstances evolve.