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Last updated on 2024年7月20日

Your team's brainstorming outcomes clash with client feedback. How do you navigate this creative conflict?

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When your team's brainstorming results don't align with client feedback, it can feel like hitting a creative wall. Yet, this scenario is a common part of the creative process. It's a test of your team's ability to innovate and adapt while respecting the client's vision. Navigating this conflict requires a blend of empathy, communication, and problem-solving skills. The goal is to forge a path that satisfies the client's needs while maintaining the integrity of your team's creative ideas.

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1 Assess Impact

Before reacting to the feedback, take a moment to understand its impact thoroughly. Analyze the client's comments to identify the core issues. Are they concerned about the direction, the feasibility, or the potential outcome of the ideas presented? By pinpointing the exact areas of conflict, you can address them directly without discarding the entire brainstorming effort. It's crucial to differentiate between subjective opinions and objective criticisms that may genuinely improve the project's outcome.

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Adrienne Harvey

Digital Media Expert | Social Media Educator | Author of Down the Rabbit Hole
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In my experience as a social media strategist, I do sometimes get client feedback of what they "thought" something should look like, or that we missed the mark with a campaign design. I always return back to the overall business goals of the client, their main personas, and talk to them how exactly our efforts don't align with those strategic documents. Sometimes they reveal some deeper detail that we didn't get at first, which is super helpful. Sometimes too, the client will realize that our efforts are actually in alignment with their audience. It is a good way to gently remind a client that their personal tastes are a different thing entirely from their audience's.

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Enrique Herbello

Profesor | Especialista en Educación | Líder en Innovación Educativa
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Assess the impact of both team ideas and client feedback. Understanding the consequences helps in making balanced decisions.

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Jo?o Carlos Cruz

LinkedIn Top Voice & Creator | Marca Pessoal | Networker | Especialista em LinkedIn | Gestor de Líderes | Profissional com 50 anos de mercado | USP | FAAP | FGV | Boston University
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Certifique-se de entender completamente o feedback do cliente. Isso pode envolver esclarecer pontos específicos, explorar os motivos por trás das sugest?es e garantir que você está interpretando as necessidades e expectativas corretamente. Considere o contexto em que o feedback foi dado. às vezes, o feedback pode ser baseado em uma vis?o mais ampla ou em preocupa??es que n?o foram imediatamente aparentes durante o brainstorming. Reexamine as ideias geradas durante o brainstorming para garantir que estejam alinhadas com os objetivos do projeto e as necessidades do cliente. Verifique se as ideias s?o viáveis e se abordam os problemas identificados.

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2 Open Dialogue

Initiate an open dialogue with your client to explore their feedback. This conversation is not about defending your ideas but understanding their perspective. Ask clarifying questions and encourage them to elaborate on their concerns. This exchange can reveal insights into their priorities and constraints that weren't previously considered. Through this collaborative discussion, you can start bridging the gap between your team's creative vision and the client's expectations.

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3 Revisit Objectives

It's important to revisit the project's objectives when faced with conflicting feedback. Sometimes, in the heat of creative brainstorming, teams can drift from the initial goals. Realigning with the client's objectives ensures that the creative direction serves the project's purpose. This might involve compromising on some ideas or tweaking them to better suit the project's needs. Remember, the ultimate goal is to deliver a solution that fulfills the client's objectives while also showcasing your team's creativity and innovation.

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Enrique Herbello

Profesor | Especialista en Educación | Líder en Innovación Educativa
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Ensure the project objectives are clear to both the team and clients. Aligning on goals helps navigate conflicts more effectively.

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4 Leverage Expertise

Your team's expertise is a valuable asset in resolving creative conflicts. Each member brings a unique perspective that can contribute to a refined solution. Utilize the diverse skills within your team to address the client's feedback constructively. For example, a designer might see a visual solution where a strategist sees a messaging challenge. By combining these different viewpoints, you can develop a more comprehensive approach that aligns with both your team's creativity and the client's feedback.

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Enrique Herbello

Profesor | Especialista en Educación | Líder en Innovación Educativa
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Utilize the expertise within your team and consider client insights. Combining knowledge can lead to more refined and effective solutions.

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5 Iterate Solutions

Once you have a clearer understanding of the client's perspective and have revisited your objectives, it's time to iterate on solutions . This iterative process involves making adjustments to your original ideas , experimenting with new concepts, and continuously seeking feedback from the client. The key is to remain flexible and open to change while still pushing the boundaries of creativity. Each iteration should bring you closer to a solution that satisfies both parties.

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6 Manage Expectations

Managing expectations is crucial throughout the process of resolving creative conflicts. Ensure that the client understands that brainstorming is an exploratory phase and that ideas will evolve. Set realistic timelines for revisions and maintain transparent communication about the progress . By managing expectations , you can foster a sense of trust and partnership with the client, which is invaluable for navigating any bumps along the creative journey.

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Enrique Herbello

Profesor | Especialista en Educación | Líder en Innovación Educativa
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Set realistic expectations with both the team and clients. Clear communication about possibilities and limitations helps prevent misunderstandings.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Your team's brainstorming outcomes clash with client feedback. How do you navigate this creative conflict?

1

2

3

4

5

6

7

1 Assess Impact

2 Open Dialogue

3 Revisit Objectives

4 Leverage Expertise

5 Iterate Solutions

6 Manage Expectations

7 Here’s what else to consider

Creativity Skills

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Your team's brainstorming outcomes clash with client feedback. How do you navigate this creative conflict?

1

2

3

4

5

6

7

1 Assess Impact

2 Open Dialogue

3 Revisit Objectives

4 Leverage Expertise

5 Iterate Solutions

6 Manage Expectations

7 Here’s what else to consider

Creativity Skills

给文章评分

感谢您的反馈

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