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Your team is struggling to hit its goals. How can you motivate them to perform better?

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Your team is struggling to hit its goals. How can you motivate them to perform better? This is a common challenge for sales managers, especially in competitive and dynamic markets. You want to inspire your team to work harder, smarter, and more creatively, but you also don't want to burn them out, stress them out, or demoralize them. So how can you strike the right balance between pushing and supporting your team? Here are some tips to help you boost your team's performance and morale.

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Liam Redmond

Founder, CEO @ Yelo | Forbes 30 Under 30
Marcia Souza

Gerente de Treinamento | Inova??o em Treinamento | Treinamento de Vendas | Metodologias Ativas | Universidade…

1 Understand the root causes

The first step to motivating your team is to understand why they are struggling. Is it a lack of skills, knowledge, or resources? Is it a lack of clarity, feedback, or direction? Is it a lack of confidence, motivation, or engagement? Or is it a combination of these factors? By diagnosing the root causes of your team's underperformance, you can tailor your coaching strategy accordingly. For example, if your team needs more skills, you can provide them with training, mentoring, or shadowing opportunities. If your team needs more feedback, you can set up regular check-ins, reviews, or surveys. If your team needs more confidence, you can celebrate their wins, acknowledge their efforts, or challenge their limiting beliefs.

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Rizq Animasaun

Deputy Ward Manager at Priory Roehampton Hospital
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Remind the team of our wins. Revisit struggles and cause root Identify Staff skills and limitations Team away day Workshops Solution focus Delegate responsibilities Check ins Regular audits and more Offer support and supervision Imagine Future goals and who will notice Managing expectations and disappointments

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2 Set realistic and meaningful goals

The next step to motivating your team is to set realistic and meaningful goals. Realistic goals are achievable, measurable, and time-bound. They should challenge your team to stretch their abilities, but not overwhelm them with unrealistic expectations. Meaningful goals are aligned with your team's values, interests, and aspirations. They should connect your team's work to a bigger purpose, vision, or impact. By setting realistic and meaningful goals, you can help your team focus on what matters, track their progress, and feel a sense of accomplishment.

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Marcia Souza

Gerente de Treinamento | Inova??o em Treinamento | Treinamento de Vendas | Metodologias Ativas | Universidade Corporativa | Cultura | DHO | perfis - MBTI: ESTJ | DISC: DI | PI: Promoter | Educa??o Corporativa|
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UTILIZE O MéTODO SMART - Definir metas SMART: específicas, mensuráveis, alcan?áveis, relevantes e com prazos definidos. - Fornecer dire??o e foco claro para a equipe. - Estabelecer objetivos tangíveis e realistas para motivar o desempenho. USE THE SMART METHOD - Set SMART goals: specific, measurable, achievable, relevant and with defined deadlines. - Provide clear direction and focus to the team. - Establish tangible and realistic objectives to motivate performance.

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Kerrianne Rudderow

Paid Search Supervisor | SEO
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When a team struggles with goals, positive reinforcement and fostering an engaging environment can boost performance. Recognize achievements, provide constructive feedback, encourage open communication, offer growth opportunities, promote a positive work culture, and lead by example. Celebrate successes, listen to concerns, invest in development, prioritize teamwork and work-life balance, and model enthusiasm and dedication. Understand individual motivators and tailor your approach. By creating an environment of appreciation, involvement, and growth, you can cultivate a more engaged and motivated team.

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3 Provide autonomy and support

The third step to motivating your team is to provide autonomy and support. Autonomy means giving your team the freedom and flexibility to choose how they work, when they work, and who they work with. Autonomy fosters creativity, ownership, and responsibility. Support means giving your team the resources, guidance, and encouragement they need to succeed. Support fosters trust, collaboration, and learning. By providing autonomy and support, you can help your team find their optimal balance between independence and interdependence.

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Ravi Pandey

HEADING SALES IN EUROPE AND AFRICA ll SAAS ll ENTERPRISES II BUSINESSES DEVELOPMENT II GROWTH II SALES II STRATEGIES.
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Empower your team by granting them autonomy in their approach to achieving goals. Offer support and guidance as needed, fostering a sense of ownership and responsibility. Encouraging autonomy boosts morale and motivation, leading to improved performance as individuals feel trusted and valued in their roles.

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4 Recognize and reward performance

The fourth step to motivating your team is to recognize and reward performance. Recognition means expressing appreciation, gratitude, and respect for your team's achievements, contributions, and behaviors. Recognition fosters loyalty, satisfaction, and pride. Reward means offering incentives, bonuses, or perks for your team's performance, improvement, or innovation. Reward fosters motivation, retention, and growth. By recognizing and rewarding performance, you can help your team feel valued, motivated, and rewarded.

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5 Create a positive and fun culture

The fifth step to motivating your team is to create a positive and fun culture. A positive culture is one that promotes optimism, resilience, and positivity. A positive culture helps your team cope with challenges, setbacks, and failures. A fun culture is one that promotes humor, playfulness, and enjoyment. A fun culture helps your team relax, bond, and have fun. By creating a positive and fun culture, you can help your team reduce stress, increase happiness, and enhance performance.

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Liam Redmond

Founder, CEO @ Yelo | Forbes 30 Under 30
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Creating a culture where diving into solving challenging problems is a privilege…being intentional, aware, and having a sense of humor about bumps in the road is everything.

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6 Lead by example

The sixth and final step to motivating your team is to lead by example. As a sales manager, you are the role model, the influencer, and the leader of your team. Your actions, words, and attitudes have a direct impact on your team's motivation, performance, and morale. Therefore, you need to demonstrate the behaviors, values, and standards that you expect from your team. For example, if you want your team to work hard, you need to work hard yourself. If you want your team to be positive, you need to be positive yourself. If you want your team to have fun, you need to have fun yourself. By leading by example, you can inspire your team to follow your lead, emulate your success, and respect your authority.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Marcia Souza

Gerente de Treinamento | Inova??o em Treinamento | Treinamento de Vendas | Metodologias Ativas | Universidade Corporativa | Cultura | DHO | perfis - MBTI: ESTJ | DISC: DI | PI: Promoter | Educa??o Corporativa|
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Incentivar a Colabora??o e o Trabalho em Equipe: Promover um ambiente de trabalho colaborativo onde os membros da equipe possam compartilhar conhecimentos, experiências e melhores práticas, e se apoiar mutuamente para alcan?ar os objetivos coletivos. EN - Encourage Collaboration and Teamwork: Promote a collaborative work environment where team members can share knowledge, experiences and best practices, and support each other to achieve collective goals.

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Your team is struggling to hit its goals. How can you motivate them to perform better?

1

2

3

4

5

6

7

1 Understand the root causes

2 Set realistic and meaningful goals

3 Provide autonomy and support

4 Recognize and reward performance

5 Create a positive and fun culture

6 Lead by example

7 Here’s what else to consider

Sales Coaching

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Your team is struggling to hit its goals. How can you motivate them to perform better?

1

2

3

4

5

6

7

1 Understand the root causes

2 Set realistic and meaningful goals

3 Provide autonomy and support

4 Recognize and reward performance

5 Create a positive and fun culture

6 Lead by example

7 Here’s what else to consider

Sales Coaching

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