Tout en gardant sa ligne directrice, et l'essence de notre marque, il faut savoir et il faut pouvoir évoluer vers son temps, vers la tendance, sans toucher le socle/fondement de la marque. Ne pas s'ouvrir, ne pas accepter de se moderniser pourrait tuer la marque. Quand nous avons lancé notre maison en 2014, un de mes jeunes associés avait exigé que la marque soit digitale et que le lancement se fasse via les réseaux sociaux. Nous avons eu presque 4 mois de débats et j'ai cédé, et j'avais bien fait. La Maison APONIE a été l'une des 1ères marques digitales... et ?a nous ouvert sur l'international au lancement... Pour moi la non digitale native, c'est l'une des décisions les plus longues, les plus challengers et les plus intéressantes.

Per my suggestion, Our Core brand values defined with multiple angles and one of the angle is “ Now and future trends mapping”. So this is nothing but right mix of both & Strategic discussion and platforming of “thoughts, products or values” if this foundation is strong enough then Hot trends can certainly incorporated with this… In this journey we actually don’t compromise on branding and still maintain ourself ready to be competitive in market with trends …. Now we can’t just accept and align to all trends , so be very selective which trend we need to get aligned and map your vision to this … Certainly use AI , Neural network or data science to decide what matches to our interests… Rest don’t compromise on Brand ??

Rage quit for unrelated reasons and start your own donut shop. Then add a bunch of extra characters to hit Linked In's quota.

This involves a strategic approach. Start by identifying core brand values that should remain consistent. Then, selectively incorporate trends that align with these values to stay relevant without losing your essence. Use data analytics to understand which trends resonate with your audience. Finally, maintain a timeless core identity while allowing flexibility in design elements to adapt to changing trends. This ensures your brand stays fresh yet authentic.

Balancing trends with brand identity requires thoughtful adaptation. Here are key strategies: Stay True to Core Values: Ensure trends align with your brand’s mission. Adapt, Don’t Adopt: Modify trends to suit your brand’s aesthetic. Focus on Audience: Only use trends that resonate with your customers. Evolve Gradually: Introduce trends without overwhelming your identity. Emphasize Timelessness: Balance trendy elements with long-lasting design. Test and Refine: Get feedback before fully embracing new trends. Harmonize trends by enhancing, not replacing, your unique brand voice.