Your team is resistant to a new creative strategy. How can you ignite their enthusiasm?

In my opinion to create enthusiasm in a team for a new creative strategy in brand building one can take following approach: Share the vision and goals, highlighting the impact on the brand's success. Involve team members in the creative process, encouraging their input and ideas. Showcase inspiring examples and case studies of successful brand building strategies. Celebrate small wins and recognise individual contributions to build momentum and excitement. Most importantly always remember to lead with passion and energy, and your team will be infected with enthusiasm!??

Resistant? You can be hesitant but you have to always remain open to change, conflict, differences of opinion. You can discuss and disagree but in the end you need to trust your team and management.

Alerta cuando esto sucede muchas veces tiene que ver con una sobre carga de trabajo, porque un equipo consolidado y efectivo esta dispuesto a desarrollarse y la creatividad es eso, darle espacio a las emociones y al intelecto de jugar . Entender que siente el grupo es crucial antes de entrar en materia y las herramientas que usemos para esto pueden ser: Entrevistas individuales Sesiones grupales de lluvia de ideas Sesiones grupales de anti- ideas

It’s always better for everyone involved and the end outcome is of higher quality when the team are bought in to shaping the strategy/process themselves. You might have to set certain non-negotiables in order to keep meeting the overarching aim, but buy in is higher when “they” have made it themselves. It takes longer in the here and now but saves time in the long run.

Fear and hesitancy often stem from the results-oriented nature of our work. All the KPIs and success-focused approaches don't allow many creatives to experiment without fearing failure.

Always try to make a dibrief and project understanding, those spaces can give the project a good wide looking, with the different pros and cons for each process and the challenges that the team may face, then you will understand how to highlight the benefits.

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To win over your team, clearly explain why the new creative strategy matters. Tie it directly to your overall goals and the potential for innovation. Show them how it can lead to both personal and professional growth—whether it’s a chance to learn something new or take on bigger projects. Highlight how it benefits clients and elevates the entire team. Use real examples of success from similar strategies, but keep it simple and relatable. By showing the positive impact and focusing on outcomes, you can shift their view from seeing change as risky to seeing it as an exciting opportunity.

El líder no es líder solo porque pasó la entrevista; es su sentir día a día, lo respira y así mismo lo transmite. Si, además, tiene experiencia y una buena comunicación, se pueden lograr cosas increíbles. No se trata solo de imponer o pedir, sino también de ense?ar. Muchas veces, algunas ideas no son viables, pero eso no es motivo para cancelar la idea o desestimar a la persona. Es necesario saber escuchar para poder guiar y sacar el máximo potencial del equipo.

The good leader must be the one willing to serve, when you organize your time and projects in order to give a proper time to your team, that will give you a good visibility and support aura within each team member, boosting confidence and empowerment.

If you’re fired up about a new strategy, your team will catch that energy—it’s contagious. But it’s not enough to just talk about it. You’ve got to show them you’re all in. Jump into the trenches with them during the early stages, roll up your sleeves, and take on those challenges headfirst. When your team sees you’re not just calling the shots but working alongside them, they’ll feel more confident in the process. A leader who’s not afraid to get their hands dirty inspires trust and makes people excited to embrace change, knowing you’ve got their back through it all.

Always target the team skills that can be complemented within each team member, when you foster new trends and methodologies, the ability of the team to assess new and complex challenges will be huge, and thus the innovation process will increase too.

If you want to ease resistance, education is key. Don’t just introduce a new strategy—bring your team into it. Offer training that isn’t just a lecture but an experience. Make it interactive, hands-on, and, most importantly, relatable. Let them try things out, ask questions, and make mistakes in a safe space. It’s in these moments of learning that confidence is built. If there are skills gaps, tackle them head-on and make sure they have everything they need to succeed. When your team feels genuinely supported and prepared, that hesitation turns into excitement—and suddenly, they’re ready to run with the new strategy.

Creativity is a different Ball game all together. You may have amazing creative ideas on one of the days and at others your ideas may not work at all. Therefore I do believe that its extremely important to recognise even the minutest of ideas. Think about a Brand like Fevicol an adhesive which is such a difficult category to creatively handle but look at the simplicity of ideas and the proposition that comes along from slice of life situations that actually celebrates the Brand. Celebrations can also be in the form of a personalised mail of appreciation or a Post on a social platform. Which is what I do. This keeps my team spirited. The acceptance and appreciation charges them up.

To get your team truly on board, build a culture of collaboration where everyone feels like they’ve got skin in the game. Bring them into brainstorming sessions and let their ideas flow freely. When people feel like they’re contributing, it’s no longer just your strategy—it becomes their strategy too. By tapping into everyone’s perspective, you’ll strengthen the approach with fresh, diverse insights. More importantly, when each person has a hand in shaping the plan, they’ll be more invested in making it succeed. It’s all about creating that collective ownership where every voice matters, and every idea counts.