Your team needs to create content that stands out. What are the best tools to help them do it?

Live, human, in-person brainstorming is one of the best (and most enjoyable) tools that I've found. When people are all together, even by video call, we can often surface a synergy not available in other ways.

I find that what works best for me is doing a deep dive into what's going on. Trends, how are others doing things, and how is content being delivered and created. Then I examine a piece and think: Okay, what works remarkably well here? Then, I ask myself: How can I give it my spin? I also believe ideas need time, they need to be set aside for a while to mature on their own if possible, and tested across different versions, designs, and iterations until one clicks. Brainstorming for me is doing a lot of fieldwork, it's an active, demanding process and it deserves the utmost respect.

The best way to find the brightest content ideas is to go back to what you have published before and see how it performed — what did the readers like, what were the appealing factors, what do the users want to know more, what challenges did we solve and what more can we. Once you're done with this, you'll have a list of very potent ideas that you can then fine-line them through the usual tools such as AnswerThePublic, Google SERPs/People also ask, etc.

My team and I use Basecamp as a project management tool for all of the moving parts of content development. Its ideal for planning out the structure of the project, setting deadlines, and routing the content between stakeholders (Asana is also good for this). We use Airtable to develop the editorial calendar as offers incredible sorting capabilities and multiple views of the work ahead.

In the dynamic world of content creation, tools like Grammarly, Canva, and Lumen5 are invaluable, enhancing writing, design, and video editing. Yet, a diverse array of tools exists to cater to specific needs. ProWritingAid and Hemingway Editor refine writing, while Adobe Spark and Piktochart offer visual alternatives. InVideo and Animoto excel in video creation, while H5P adds interactivity. For collaboration, Google Workspace stands out. By combining these tools, creators can elevate their content effortlessly, producing engaging narratives, visuals, and videos with maximum efficiency.

SEMRush is still one the most valuable tools to both plan out and optimize your content. It offers the ability to see the kinds of questions that readers may have around a specific topic, and deeper insights around related searches. While chasing keywords is no longer a great idea (Google cares primarily about search intent) understand the related keywords can give a stronger sense of what people want to know about a given topic. I also like some AI tools like Chat GPT to help optimize content -- it can help you to see if you've left out any important topical areas or should reorganize your sections a better user experience.

Tenho me surpreendido positivamente com o tiktok. Além da entrega ser incrível, sinto que dentro da plataforma as pessoas est?o realmente dispostas a trocar e estabelecer diálogos.

Consider 'environmental cueing' tools to enhance content creation. These tools, like ambient sound generators or digital mood boards, can stimulate creativity and focus. For instance, Noisli or Milanote can provide background sounds or visual inspiration, creating a conducive environment for brainstorming and ideation. Such tools tap into the sensory and emotional aspects of creativity, often overlooked but helpful for generating unique and engaging content.